Taylor Lautner Audience in United States

Taylor Lautner logo

Taylor Lautner has an estimated audience of 3,308,758 people in United States. 87.9% are female, 12.1% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Jackson Rathbone, Rachelle Lefevre, Robert Pattinson, Elizabeth Reaser, Larry Ellison.

The average Taylor Lautner fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jackson Rathbone, Rachelle Lefevre, Robert Pattinson, with strongest over-indexing on Jackson Rathbone (115.34× the country average). Demographically, the Taylor Lautner audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Taylor Lautner fans

Demographic split for Taylor Lautner audience in United States
MetricValue
Female87.9%
Male12.1%
Average age28.8
Estimated audience size3,308,758

Audience persona

The typical Taylor Lautner fan in United States is more female, around 28.8 years old, with strong Tradition tendencies and a notable affinity for Jackson Rathbone.

Top regions in United States

Top regions ranked by reach for Taylor Lautner in United States
RegionReachAffinity
California409,9131.13×
Texas335,0731.18×
Florida214,7820.96×
New York159,1320.86×
Michigan116,0461.34×
Georgia107,2751.05×
Illinois105,1490.95×
Ohio103,4851.02×
Pennsylvania101,1150.91×
North Carolina96,5280.97×
Arizona79,4831.18×
Washington79,2471.19×
Virginia74,3360.92×
Tennessee72,9281.1×
New Jersey69,4120.82×
Indiana67,2871.11×
Missouri59,1641.11×
Massachusetts56,2370.86×
Colorado54,1431.04×
Maryland53,4180.94×
South Carolina49,6471×
Alabama47,4171.03×
Wisconsin45,2540.91×
Minnesota44,5290.94×
Utah43,2291.46×
Oregon43,0241.13×
Oklahoma42,9651.17×
Louisiana42,4500.99×
Kentucky42,2841.02×
Nevada34,0741.06×
Arkansas30,3861.11×
Connecticut27,9610.84×
Kansas27,2771.05×
Iowa26,2050.96×
Mississippi25,5110.94×
Idaho21,7301.31×
New Mexico18,5091.12×
Nebraska15,9480.96×
West Virginia14,3540.93×
Hawaii14,0740.99×
New Hampshire10,6830.82×
Maine9,6170.81×
Montana9,3551.02×
Rhode Island8,3130.79×
Washington, District of Columbia7,2630.73×
Alaska7,2321.02×
South Dakota7,0410.92×
Delaware6,8070.75×
North Dakota6,1970.91×
Wyoming4,6160.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taylor Lautner audience
BrandAffinityCategory
Jackson Rathbone115.34×Movies & TV
Rachelle Lefevre107.57×Movies & TV
Robert Pattinson32.41×Movies & TV
Elizabeth Reaser116.17×Movies & TV
Larry Ellison28.09×Business & Career
Andre Drummond62.42×Sports
Gerard Butler20.58×Movies & TV
Anna Kendrick19.35×Movies & TV
KT TAPE41.05×Health
Liam Hemsworth19.68×Movies & TV
Megan Fox10.19×Movies & TV
Ashley Greene29.74×Movies & TV
Larry Page30.03×Politics & Society
Noah Taylor58.88×Movies & TV
Beach Bunny Swimwear48.46×Fashion & Accessoires
Bryce Dallas Howard10.05×Movies & TV
Michael Sheen22.99×Movies & TV
Coachella, California41.69×Travel & Leisure
Michelle Williams (actress)12.68×Movies & TV
MSN3.08×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taylor Lautner audience
TraitClusterScore
TraditionCONSERVATISM1.44
ExtroversionTHRILL1.43
MindfulnessBALANCE1.14
Pet OwnershipJOY1.13
CreativityOPEN1.07
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Taylor Lautner
CountryShare
United States36.6%
Brazil9.2%
Germany5.2%

See Taylor Lautner audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Taylor Lautner have in United States?

Taylor Lautner has an estimated audience of 3,308,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Taylor Lautner fans?

87.9% of Taylor Lautner fans are female, 12.1% are male, with an average age of 28.8 years.

Which brands do Taylor Lautner fans like most?

Taylor Lautner fans show strongest brand affinity for Jackson Rathbone (115.34×), Rachelle Lefevre (107.57×), and Robert Pattinson (32.41×) over the country average.

Where do Taylor Lautner fans live in United States?

Taylor Lautner fans in United States are most concentrated in California (reach 409,913), Texas (reach 335,073), and Florida (reach 214,782). These three regions account for the largest share of the active audience.

What other brands do Taylor Lautner fans also like?

Beyond Taylor Lautner itself, the audience over-indexes on Rachelle Lefevre (107.57×), Robert Pattinson (32.41×), Elizabeth Reaser (116.17×), and Larry Ellison (28.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Lautner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.