Rascasse Audience Intelligence

Taylor Lautner Audience in United States

A data profile of the people who buy, follow and care about Taylor Lautner in United States — modelled from more than twelve digital signal sources. Taylor Lautner has an estimated audience of 2,974,983 people in United States.

#555among Actor Actress or TV Star in United States#1595among Person in United States#1373in Movies & TV

The average Taylor Lautner fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rachelle Lefevre, Jackson Rathbone, Robert Pattinson, with strongest over-indexing on Rachelle Lefevre (107.57× the country average).

Demographically, the Taylor Lautner audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taylor Lautner fan in United States is more female, around 28.8 years old, with strong Design Affinity tendencies and a notable affinity for Rachelle Lefevre.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taylor Lautner profile in United States.

Audience size
3M
in United States
Gender
87.9%♀
12.1% male
Age
28.8
average years
Country rank
#10387
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taylor Lautner fans

87.9% are female, 12.1% are male, average age 28.8.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for Taylor Lautner audience in United States
MetricValue
Female87.9%
Male12.1%
Average age28.8
Estimated audience size2,974,983
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Taylor Lautner audience in United States
Age bracketShare%
16-1952%
20-2919%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Taylor Lautner audience comes from United States.

Worldwide audience distribution share by country for Taylor Lautner
CountryShare
United States33.3%
Brazil9.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taylor Lautner audience in United States is strongest.

Fig. 05

Top regions by affinity

Taylor Lautner fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.41×
02Idaho~20K1.33×
03Oklahoma~50K1.24×
04Michigan~100K1.23×
05Arizona~80K1.16×
06Washington~80K1.16×
07Arkansas~30K1.13×
08Texas~300K1.12×
09Oregon~40K1.12×
10New Mexico~20K1.12×
11Alaska~8K1.10×
12Missouri~60K1.08×
13Tennessee~70K1.07×
14California~400K1.06×
15Indiana~60K1.06×
16Montana~10K1.05×
17Nevada~30K1.04×
18Kansas~30K1.04×
19Hawaii~10K1.04×
20Colorado~50K1.03×
21Kentucky~40K1.03×
22Georgia~100K1.01×
23Alabama~50K1.01×
24Wyoming~5K1.01×
25Ohio~100K0.98×
26Louisiana~40K0.98×
27Nebraska~20K0.98×
28South Dakota~7K0.98×
29North Carolina~100K0.97×
30Mississippi~30K0.97×
31North Dakota~7K0.97×
32Florida~200K0.96×
33South Carolina~50K0.96×
34West Virginia~10K0.96×
35Minnesota~40K0.94×
36Iowa~30K0.93×
37Illinois~100K0.92×
38Virginia~70K0.92×
39Pennsylvania~100K0.90×
40Maryland~50K0.90×
41Wisconsin~40K0.89×
42Connecticut~30K0.87×
43New Hampshire~10K0.87×
44Rhode Island~9K0.86×
45Massachusetts~60K0.85×
46New York~200K0.84×
47Maine~10K0.84×
48New Jersey~70K0.82×
49Delaware~7K0.80×
50Washington, District of Columbia~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Taylor Lautner, United States
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taylor Lautner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taylor Lautner audience
#·InterestCategoryAffinity×
01Elizabeth ReaserMovies & TV116.17×
02Jackson RathboneMovies & TV115.34×
03Rachelle LefevreMovies & TV107.57×
04Andre DrummondSports62.42×
05Noah TaylorMovies & TV58.88×
06Beach Bunny SwimwearFashion & Accessoires48.46×
07Coachella, CaliforniaTravel & Leisure41.69×
08KT TAPEHealth41.05×
09Robert PattinsonMovies & TV32.41×
10Larry PagePolitics & Society30.03×
11Ashley GreeneMovies & TV29.74×
12Larry EllisonBusiness & Career28.09×
13Michael SheenMovies & TV22.99×
14Gerard ButlerMovies & TV20.58×
15Liam HemsworthMovies & TV19.68×
16Anna KendrickMovies & TV19.35×
17Michelle Williams (actress)Movies & TV12.68×
18Megan FoxMovies & TV10.19×
19Bryce Dallas HowardMovies & TV10.05×
20Ryan GoslingMovies & TV8.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taylor Lautner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taylor Lautner audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.36×
ExtroversionTHRILL1.35×
Luxury OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taylor Lautner audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.63×
Need for SecurityCONSERVATISM0.65×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taylor Lautner have in United States?

Taylor Lautner has an estimated audience of 2,974,983 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Taylor Lautner fans?

87.9% of Taylor Lautner fans are female, 12.1% are male, with an average age of 28.8 years.

03

Which brands do Taylor Lautner fans like most?

Taylor Lautner fans show strongest brand affinity for Rachelle Lefevre (107.57×), Jackson Rathbone (115.34×), and Robert Pattinson (32.41×) over the country average.

04

Where do Taylor Lautner fans live in United States?

Taylor Lautner fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Taylor Lautner fans also like?

Beyond Taylor Lautner itself, the audience over-indexes on Jackson Rathbone (115.34×), Robert Pattinson (32.41×), Elizabeth Reaser (116.17×), and Andre Drummond (62.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Taylor Lautner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Lautner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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