Rascasse Audience Intelligence

Coachella, California Audience in United States

A data profile of the people who buy, follow and care about Coachella, California in United States — modelled from more than twelve digital signal sources. Coachella, California has an estimated audience of 439,843 people in United States.

#235among Department store in United States#4277among POI in United States#3216in Travel & Leisure

The average Coachella, California fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Taylor Lautner, Falls Music and Arts Festival, Mortgage loans, with strongest over-indexing on Taylor Lautner (41.69× the country average).

Demographically, the Coachella, California audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coachella, California fan in United States is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Taylor Lautner.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coachella, California profile in United States.

Audience size
440K
in United States
Gender
56.0%♀
44.0% male
Age
37.6
average years
Country rank
#39433
POI in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coachella, California fans

56.0% are female, 44.0% are male, average age 37.6.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Coachella, California audience in United States
MetricValue
Female56.0%
Male44.0%
Average age37.6
Estimated audience size439,843
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Coachella, California audience in United States
Age bracketShare%
16-1919%
20-2926%
30-3921%
40-4917%
50+17%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Coachella, California audience comes from United States.

Worldwide audience distribution share by country for Coachella, California
CountryShare
United States30.8%
Mexico10.0%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coachella, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Coachella, California fans by region: top regions in United States
#RegionReachAffinity×
01California~200K3.87×
02Arizona~20K2.13×
03Nevada~8K1.84×
04New Mexico~3K1.44×
05Washington~10K1.43×
06Hawaii~2K1.31×
07Oregon~6K1.24×
08Washington, District of Columbia~2K1.22×
09Colorado~8K1.15×
10New York~30K1.14×
11Massachusetts~9K1.09×
12Utah~4K1.06×
13Alaska<1K1.06×
14Illinois~20K1.03×
15Texas~40K1.01×
16Idaho~2K1.00×
17New Jersey~10K0.94×
18Florida~30K0.93×
19Maryland~7K0.90×
20Connecticut~4K0.90×
21Montana~1K0.90×
22Rhode Island~1K0.88×
23Minnesota~5K0.87×
24Vermont<1K0.87×
25Pennsylvania~10K0.86×
26Missouri~6K0.85×
27Kansas~3K0.85×
28Nebraska~2K0.85×
29Georgia~10K0.84×
30Virginia~9K0.83×
31Alabama~5K0.83×
32Oklahoma~4K0.83×
33North Carolina~10K0.82×
34Michigan~9K0.80×
35Tennessee~7K0.79×
36Indiana~6K0.79×
37Louisiana~4K0.79×
38Ohio~10K0.78×
39Wisconsin~5K0.78×
40Iowa~3K0.77×
41New Hampshire~1K0.77×
42Maine~1K0.77×
43Delaware<1K0.75×
44North Dakota<1K0.75×
45Kentucky~4K0.74×
46South Dakota<1K0.73×
47Arkansas~3K0.72×
48South Carolina~5K0.70×
49Mississippi~2K0.68×
50West Virginia~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Coachella, California, United States
0.64×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coachella, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coachella, California audience
#·InterestCategoryAffinity×
01Falls Music and Arts FestivalMusic & Radio475.00×
02Taylor LautnerMovies & TV41.69×
03Larry PagePolitics & Society20.00×
04UEFA European ChampionshipSports20.00×
05Robert LewandowskiSports20.00×
06Southampton F.C.Sports20.00×
07Leicester City F.C.Sports17.46×
08Tinker Bell (film series)Movies & TV14.07×
09Atlético MadridSports10.08×
10MonstersMovies & TV7.98×
11Single-family detached homeHome & Garden7.24×
12Tom CruiseMovies & TV7.06×
13Bohemian styleFashion & Accessoires5.49×
14Renewable energyBusiness & Career4.70×
15Boho-chicFashion & Accessoires4.30×
16First class travelTravel & Leisure4.15×
17Mortgage loansBusiness & Career3.54×
18ULTA BeautyBeauty & Wellness3.42×
19AirbnbTravel & Leisure2.48×
20WalgreensShopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coachella, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coachella, California audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.85×
Family OrientationCONSERVATISM1.69×
TraditionCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coachella, California audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
CreativityOPEN0.85×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coachella, California have in United States?

Coachella, California has an estimated audience of 439,843 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coachella, California fans?

56.0% of Coachella, California fans are female, 44.0% are male, with an average age of 37.6 years.

03

Which brands do Coachella, California fans like most?

Coachella, California fans show strongest brand affinity for Taylor Lautner (41.69×), Falls Music and Arts Festival (475×), and Mortgage loans (3.54×) over the country average.

04

Where do Coachella, California fans live in United States?

Coachella, California fans in United States are most concentrated in California (reach ~200K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Coachella, California fans also like?

Beyond Coachella, California itself, the audience over-indexes on Falls Music and Arts Festival (475×), Mortgage loans (3.54×), Tom Cruise (7.06×), and Larry Page (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coachella, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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