Coachella, California Audience in United States

Coachella, California logo

Coachella, California has an estimated audience of 439,843 people in United States. 56.0% are female, 44.0% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: JFB, Minnesota, Mackenzie Foy, Product design, Dental hygienist.

The average Coachella, California fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JFB, Minnesota, Mackenzie Foy, with strongest over-indexing on JFB (720× the country average). Demographically, the Coachella, California audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Coachella, California fans

Demographic split for Coachella, California audience in United States
MetricValue
Female56.0%
Male44.0%
Average age37.6
Estimated audience size439,843

Audience persona

The typical Coachella, California fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for JFB.

Top regions in United States

Top regions ranked by reach for Coachella, California in United States
RegionReachAffinity
California193,9024.01×
Texas40,2501.06×
New York29,2191.19×
Florida28,3370.95×
Arizona19,2492.14×
Illinois15,7671.08×
Pennsylvania13,0350.88×
Washington12,9351.47×
Georgia11,6730.86×
North Carolina11,2890.85×
New Jersey10,8780.97×
Ohio10,7740.8×
Massachusetts9,5871.11×
Michigan9,3900.82×
Virginia9,1470.85×
Colorado8,1651.18×
Nevada7,8991.86×
Tennessee7,0130.79×
Maryland6,7520.89×
Indiana6,5190.81×
Oregon6,3161.25×
Missouri6,0610.85×
Minnesota5,5220.88×
Wisconsin5,1910.78×
Alabama5,0120.82×
South Carolina4,6910.71×
Louisiana4,3950.77×
Utah4,1781.06×
Oklahoma4,1120.84×
Kentucky4,0490.73×
Connecticut3,9650.9×
New Mexico3,0691.39×
Kansas2,9500.85×
Iowa2,7260.75×
Arkansas2,5480.7×
Hawaii2,4321.29×
Mississippi2,2920.63×
Idaho2,2021×
Nebraska1,8140.82×
Washington, District of Columbia1,5591.18×
New Hampshire1,2810.74×
West Virginia1,1920.58×
Rhode Island1,1690.84×
Maine1,1600.74×
Montana1,0510.86×
Alaska9160.97×
Delaware8560.71×
South Dakota6790.67×
Vermont6160.8×
North Dakota6070.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coachella, California audience
BrandAffinityCategory
JFB720×Music & Radio
Minnesota4.72×Travel & Leisure
Mackenzie Foy17.17×Fashion & Accessoires
Product design4.11×Business & Career
Dental hygienist12.83×Health
UK garage10.13×Music & Radio
Emperor Entertainment Group20×Business & Career
Pro-Ject6.61×Music & Radio
Nationality3.4×Politics & Society
Buying and Selling Real Estate9.79×Home & Garden
TV Fanatic12.46×Movies & TV
Nebraska Cornhuskers football4.18×Sports
Eurail25.37×Cars & Mobility
Historic site4.85×Arts & Culture
Yoga Journal20×Sports
Penn & Teller9.26×Movies & TV
Iowa Hawkeyes8.53×Sports
Jaws5.87×Movies & TV
Home construction1.52×Home & Garden
Home equity2.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coachella, California audience
TraitClusterScore
Luxury OrientationPREMIUM3.35
Risk AppetiteTHRILL1.78
TraditionCONSERVATISM1.6
Quality AwarenessPREMIUM1.26
IndulgenceJOY1.24
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Coachella, California
CountryShare
United States32.0%
Mexico10.3%
Brazil8.9%

See Coachella, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Coachella, California have in United States?

Coachella, California has an estimated audience of 439,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Coachella, California fans?

56.0% of Coachella, California fans are female, 44.0% are male, with an average age of 37.6 years.

Which brands do Coachella, California fans like most?

Coachella, California fans show strongest brand affinity for JFB (720×), Minnesota (4.72×), and Mackenzie Foy (17.17×) over the country average.

Where do Coachella, California fans live in United States?

Coachella, California fans in United States are most concentrated in California (reach 193,902), Texas (reach 40,250), and New York (reach 29,219). These three regions account for the largest share of the active audience.

What other brands do Coachella, California fans also like?

Beyond Coachella, California itself, the audience over-indexes on Minnesota (4.72×), Mackenzie Foy (17.17×), Product design (4.11×), and Dental hygienist (12.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coachella, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.