Coachella, California Audience in United States

Coachella, California has an estimated audience of 439,843 people in United States. 56.0% are female, 44.0% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Falls Music and Arts Festival, Taylor Lautner, Autism Awareness, Google Maps, Patrick Dempsey.

The average Coachella, California fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Falls Music and Arts Festival, Taylor Lautner, Autism Awareness, with strongest over-indexing on Falls Music and Arts Festival (720× the country average). Demographically, the Coachella, California audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Coachella, California fans

Demographic split for Coachella, California audience in United States
MetricValue
Female56.0%
Male44.0%
Average age37.6
Estimated audience size439,843

Audience persona

The typical Coachella, California fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Falls Music and Arts Festival.

Top regions in United States

Top regions ranked by reach for Coachella, California in United States
RegionReachAffinity
California193,9024.01×
Texas40,2501.06×
New York29,2191.19×
Florida28,3370.95×
Arizona19,2492.14×
Illinois15,7671.08×
Pennsylvania13,0350.88×
Washington12,9351.47×
Georgia11,6730.86×
North Carolina11,2890.85×
New Jersey10,8780.97×
Ohio10,7740.8×
Massachusetts9,5871.11×
Michigan9,3900.82×
Virginia9,1470.85×
Colorado8,1651.18×
Nevada7,8991.86×
Tennessee7,0130.79×
Maryland6,7520.89×
Indiana6,5190.81×
Oregon6,3161.25×
Missouri6,0610.85×
Minnesota5,5220.88×
Wisconsin5,1910.78×
Alabama5,0120.82×
South Carolina4,6910.71×
Louisiana4,3950.77×
Utah4,1781.06×
Oklahoma4,1120.84×
Kentucky4,0490.73×
Connecticut3,9650.9×
New Mexico3,0691.39×
Kansas2,9500.85×
Iowa2,7260.75×
Arkansas2,5480.7×
Hawaii2,4321.29×
Mississippi2,2920.63×
Idaho2,2021×
Nebraska1,8140.82×
Washington, District of Columbia1,5591.18×
New Hampshire1,2810.74×
West Virginia1,1920.58×
Rhode Island1,1690.84×
Maine1,1600.74×
Montana1,0510.86×
Alaska9160.97×
Delaware8560.71×
South Dakota6790.67×
Vermont6160.8×
North Dakota6070.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coachella, California audience
BrandAffinityCategory
Falls Music and Arts Festival720×Music & Radio
Taylor Lautner36.06×Movies & TV
Autism Awareness19.03×Health
Google Maps7.46×Internet & Social Media
Patrick Dempsey28.76×Movies & TV
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Indeed.com5.67×Business & Career
Singer-songwriter5.51×Music & Radio
Dave Franco17.75×Movies & TV
Income tax13.19×Business & Career
Planet Fitness4.33×Sports
Capital One3.79×Business & Career
Tom Cruise6.94×Movies & TV
Diaper bag5.57×Kids & Family
Enterprise Rent-A-Car4.75×Cars & Mobility
Lionel Richie12.46×Music & Radio
Depop9.71×Fashion & Accessoires
Circle K5.29×Shopping
Tinker Bell (film series)17.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coachella, California audience
TraitClusterScore
Luxury OrientationPREMIUM3.35
Risk AppetiteTHRILL1.78
TraditionCONSERVATISM1.6
Quality AwarenessPREMIUM1.26
IndulgenceJOY1.24
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Coachella, California
CountryShare
United States32.0%
Mexico10.3%
Brazil8.9%

See Coachella, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Coachella, California have in United States?

Coachella, California has an estimated audience of 439,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Coachella, California fans?

56.0% of Coachella, California fans are female, 44.0% are male, with an average age of 37.6 years.

Which brands do Coachella, California fans like most?

Coachella, California fans show strongest brand affinity for Falls Music and Arts Festival (720×), Taylor Lautner (36.06×), and Autism Awareness (19.03×) over the country average.

Where do Coachella, California fans live in United States?

Coachella, California fans in United States are most concentrated in California (reach 193,902), Texas (reach 40,250), and New York (reach 29,219). These three regions account for the largest share of the active audience.

What other brands do Coachella, California fans also like?

Beyond Coachella, California itself, the audience over-indexes on Taylor Lautner (36.06×), Autism Awareness (19.03×), Google Maps (7.46×), and Patrick Dempsey (28.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coachella, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.