Mortgage loans Audience in United States

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Mortgage loans has an estimated audience of 54,043,708 people in United States. 51.4% are female, 48.6% are male, average age 45.0. Top regions: New York, California, Texas. Top brand affinities: Mortgage calculator, Google Docs, Menards, Money, U.S. state.

The average Mortgage loans fan in United States is 45.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Mortgage calculator, Google Docs, Menards, with strongest over-indexing on Mortgage calculator (8.06× the country average). Demographically, the Mortgage loans audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mortgage loans fans

Demographic split for Mortgage loans audience in United States
MetricValue
Female51.4%
Male48.6%
Average age45.0
Estimated audience size54,043,708

Audience persona

The typical Mortgage loans fan in United States is balanced, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Mortgage calculator.

Top regions in United States

Top regions ranked by reach for Mortgage loans in United States
RegionReachAffinity
New York6,890,0792.28×
California5,514,2640.93×
Texas4,568,2430.98×
Florida3,698,1001.01×
North Carolina2,946,4001.81×
Pennsylvania2,103,9511.16×
Georgia2,020,0371.21×
Minnesota1,669,8022.16×
Illinois1,655,6310.92×
Ohio1,406,6550.84×
New Jersey1,326,3970.97×
Virginia1,270,4060.97×
Michigan1,232,0500.87×
South Carolina1,163,4991.43×
Tennessee1,051,8670.97×
Washington1,032,1840.95×
Indiana949,5950.96×
Maryland906,7080.98×
Missouri867,6051×
Wisconsin863,7931.06×
Colorado765,1740.9×
Massachusetts751,1020.71×
Arizona718,1380.65×
Louisiana665,4720.95×
Oklahoma657,1911.1×
Kentucky635,9780.94×
Washington, District of Columbia561,7903.46×
Nevada496,9610.95×
Arkansas495,4411.11×
Mississippi491,8811.1×
Oregon468,0790.76×
Alabama456,6110.6×
Connecticut450,4740.83×
Utah398,5070.82×
Kansas347,1950.82×
Iowa311,8050.7×
Idaho236,1390.87×
New Mexico235,6330.87×
Nebraska212,5190.78×
West Virginia188,7680.75×
Hawaii176,2020.76×
New Hampshire138,8080.65×
North Dakota136,7141.23×
Maine130,9010.68×
Rhode Island122,6840.71×
Delaware121,5970.82×
Montana105,9760.71×
South Dakota83,3990.67×
Wyoming55,9320.7×
Alaska55,3080.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortgage loans audience
BrandAffinityCategory
Mortgage calculator8.06×Home & Garden
Google Docs3.64×Internet & Social Media
Menards4.24×Home & Garden
Money2.48×Business & Career
U.S. state2.3×Travel & Leisure
Cash out refinancing10.49×Business & Career
Friendship2.62×Kids & Family
Concurrent Versions System3.12×Technology & Electronics
Nature2.11×Home & Garden
Investment strategy5.71×Business & Career
Retirement age7.6×Business & Career
United States1.78×Travel & Leisure
Gmail2.73×Internet & Social Media
Mobile phones1.93×Technology & Electronics
Planned maintenance4.46×Business & Career
Business1.66×Business & Career
Movies1.51×Movies & TV
Personal finance1.69×Business & Career
Day2.78×Business & Career
Florida2.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortgage loans audience
TraitClusterScore
ExtroversionTHRILL1.16
Family OrientationCONSERVATISM1.16
Price SensitivityPREMIUM1.09
Quality AwarenessPREMIUM1.07
TravellingTHRILL1.05
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Mortgage loans
CountryShare
United States27.4%
United Kingdom6.1%
India3.5%

See Mortgage loans audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mortgage loans have in United States?

Mortgage loans has an estimated audience of 54,043,708 people in United States, concentrated in New York and California.

What is the gender split and age of Mortgage loans fans?

51.4% of Mortgage loans fans are female, 48.6% are male, with an average age of 45.0 years.

Which brands do Mortgage loans fans like most?

Mortgage loans fans show strongest brand affinity for Mortgage calculator (8.06×), Google Docs (3.64×), and Menards (4.24×) over the country average.

Where do Mortgage loans fans live in United States?

Mortgage loans fans in United States are most concentrated in New York (reach 6,890,079), California (reach 5,514,264), and Texas (reach 4,568,243). These three regions account for the largest share of the active audience.

What other brands do Mortgage loans fans also like?

Beyond Mortgage loans itself, the audience over-indexes on Google Docs (3.64×), Menards (4.24×), Money (2.48×), and U.S. state (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.