Retirement age Audience in United States

Retirement age has an estimated audience of 7,491,819 people in United States. 56.1% are female, 43.9% are male, average age 54.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Diane Keaton, Indeed.com, CarGurus.

The average Retirement age fan in United States is 54.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Diane Keaton, with strongest over-indexing on Capital One (13.45× the country average). Demographically, the Retirement age audience skews more female with an average age of 54.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Retirement age fans

Demographic split for Retirement age audience in United States
MetricValue
Female56.1%
Male43.9%
Average age54.7
Estimated audience size7,491,819

Audience persona

The typical Retirement age fan in United States is more female, around 54.7 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Retirement age in United States
RegionReachAffinity
California736,9070.89×
Texas663,9891.03×
Florida503,5910.99×
New York338,2350.81×
Illinois267,5061.07×
Pennsylvania255,9541.01×
Ohio253,4911.1×
North Carolina249,6021.11×
Georgia244,0911.06×
Michigan206,3401.05×
Virginia192,7941.06×
Tennessee178,2201.19×
Indiana160,3041.17×
New Jersey158,4120.83×
Arizona156,9201.03×
Washington138,2630.92×
Missouri133,1331.1×
Alabama130,7871.25×
Maryland126,4020.98×
South Carolina125,7241.12×
Massachusetts125,6960.85×
Kentucky116,8071.24×
Louisiana115,0301.19×
Wisconsin110,2480.98×
Oklahoma97,6721.17×
Minnesota95,4040.89×
Colorado88,2170.75×
Mississippi88,0341.43×
Arkansas86,7511.41×
Oregon76,9220.9×
Nevada66,5240.92×
Iowa64,2301.04×
Kansas64,1041.09×
Connecticut61,7790.82×
Utah48,8980.73×
West Virginia45,3411.3×
New Mexico38,2961.02×
Nebraska38,1671.02×
Idaho33,0270.88×
Hawaii31,7670.99×
Maine26,4210.98×
New Hampshire26,0970.88×
Washington, District of Columbia23,0311.02×
Rhode Island21,8140.91×
Delaware17,2610.84×
Montana17,0160.82×
South Dakota15,2490.88×
Alaska14,6190.91×
North Dakota13,8900.9×
Wyoming9,0700.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retirement age audience
BrandAffinityCategory
Capital One13.45×Business & Career
Google Maps7.62×Internet & Social Media
Diane Keaton11.98×Movies & TV
Indeed.com7.36×Business & Career
CarGurus9.57×Cars & Mobility
MSN6.48×News
Google News9.35×News
Billy Bob Thornton13.63×Movies & TV
FaceTime24.12×Technology & Electronics
AccuWeather9.05×Home & Garden
Merrill Lynch24.72×Business & Career
Morgan Stanley21.82×Business & Career
Retirement planning11.29×Business & Career
Circle K8.82×Shopping
Clint Eastwood11.21×Movies & TV
Demi Moore11.46×Movies & TV
Jeopardy!17.82×Movies & TV
MetLife21.17×Business & Career
Catherine Zeta-Jones13.2×Movies & TV
Matthew McConaughey10.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retirement age audience
TraitClusterScore
Family OrientationCONSERVATISM3.64
Need for SecurityCONSERVATISM1.85
Community OrientationOPEN1.79
TravellingTHRILL1.76
SustainabilityBALANCE1.75
IndulgenceJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Retirement age
CountryShare
United States27.9%
United Kingdom10.4%
Australia6.8%

See Retirement age audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Retirement age have in United States?

Retirement age has an estimated audience of 7,491,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Retirement age fans?

56.1% of Retirement age fans are female, 43.9% are male, with an average age of 54.7 years.

Which brands do Retirement age fans like most?

Retirement age fans show strongest brand affinity for Capital One (13.45×), Google Maps (7.62×), and Diane Keaton (11.98×) over the country average.

Where do Retirement age fans live in United States?

Retirement age fans in United States are most concentrated in California (reach 736,907), Texas (reach 663,989), and Florida (reach 503,591). These three regions account for the largest share of the active audience.

What other brands do Retirement age fans also like?

Beyond Retirement age itself, the audience over-indexes on Google Maps (7.62×), Diane Keaton (11.98×), Indeed.com (7.36×), and CarGurus (9.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.