Rascasse Audience Intelligence

Retirement age Audience in United States

A data profile of the people who buy, follow and care about Retirement age in United States — modelled from more than twelve digital signal sources. Retirement age has an estimated audience of 7,491,819 people in United States.

#2877among Topic in United States#448in Business & Career

The average Retirement age fan in United States is 54.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elderly care, Sustainable energy, FedEx, with strongest over-indexing on Elderly care (57.26× the country average).

Demographically, the Retirement age audience skews more female with an average age of 54.7, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retirement age fan in United States is more female, around 54.7 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retirement age profile in United States.

Audience size
7.5M
in United States
Gender
56.1%♀
43.9% male
Age
54.7
average years
Country rank
#4728
Topic in United States
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retirement age fans

56.1% are female, 43.9% are male, average age 54.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Retirement age audience in United States
MetricValue
Female56.1%
Male43.9%
Average age54.7
Estimated audience size7,491,819
Fig. 03

Age distribution

Ø 54.7
average years
Age distribution of the Retirement age audience in United States
Age bracketShare%
16-191%
20-293%
30-396%
40-4917%
50+72%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Retirement age audience comes from United States.

Worldwide audience distribution share by country for Retirement age
CountryShare
United States27.9%
United Kingdom10.4%
Australia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retirement age audience in United States is strongest.

Fig. 05

Top regions by affinity

Retirement age fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~80K1.35×
02Mississippi~80K1.31×
03West Virginia~50K1.31×
04Tennessee~200K1.20×
05Alabama~100K1.16×
06Kentucky~100K1.16×
07Louisiana~100K1.13×
08Indiana~200K1.12×
09Oklahoma~90K1.12×
10South Carolina~100K1.10×
11North Carolina~200K1.08×
12Ohio~200K1.07×
13Kansas~60K1.06×
14Illinois~300K1.05×
15Georgia~200K1.05×
16Missouri~100K1.05×
17Michigan~200K1.04×
18Iowa~60K1.04×
19Virginia~200K1.03×
20Nebraska~40K1.03×
21Hawaii~30K1.02×
22South Dakota~20K1.01×
23Texas~600K1.00×
24Pennsylvania~300K1.00×
25Maine~30K1.00×
26Wisconsin~100K0.99×
27New Mexico~40K0.99×
28New Hampshire~30K0.99×
29North Dakota~20K0.99×
30Florida~500K0.98×
31Maryland~100K0.98×
32Arizona~100K0.97×
33Minnesota~100K0.96×
34Rhode Island~20K0.96×
35Alaska~20K0.96×
36Nevada~70K0.93×
37Idaho~30K0.92×
38Washington, District of Columbia~20K0.92×
39Montana~20K0.91×
40Delaware~20K0.91×
41Washington~100K0.90×
42Oregon~80K0.90×
43New Jersey~200K0.89×
44California~700K0.88×
45Connecticut~70K0.87×
46Massachusetts~100K0.86×
47New York~300K0.81×
48Vermont~10K0.81×
49Colorado~90K0.77×
50Utah~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Retirement age, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retirement age audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retirement age audience
#·InterestCategoryAffinity×
01Elderly careHealth57.26×
02ExxonMobilCars & Mobility28.90×
03Sustainable energyHome & Garden20.21×
04Retirement planningBusiness & Career16.76×
05Online bankingBusiness & Career12.17×
06Renewable energyBusiness & Career12.01×
07FedExBusiness & Career11.28×
08QVCMovies & TV10.27×
09Retail bankingBusiness & Career10.20×
10LotteryGames9.58×
11PensionBusiness & Career9.39×
12Retirement communityKids & Family8.95×
13RetirementBusiness & Career8.12×
14Mortgage loansBusiness & Career7.60×
15First class travelTravel & Leisure7.14×
16Vehicle insuranceCars & Mobility7.13×
17Discount storesShopping6.21×
18PinterestInternet & Social Media5.16×
19Cancer awarenessHealth5.13×
20McDonald'sFood & Beverages4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retirement age audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retirement age audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM12.74×
SustainabilityBALANCE5.08×
Quality AwarenessPREMIUM2.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retirement age audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Luxury OrientationPREMIUM0.96×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retirement age have in United States?

Retirement age has an estimated audience of 7,491,819 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retirement age fans?

56.1% of Retirement age fans are female, 43.9% are male, with an average age of 54.7 years.

03

Which brands do Retirement age fans like most?

Retirement age fans show strongest brand affinity for Elderly care (57.26×), Sustainable energy (20.21×), and FedEx (11.28×) over the country average.

04

Where do Retirement age fans live in United States?

Retirement age fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Retirement age fans also like?

Beyond Retirement age itself, the audience over-indexes on Sustainable energy (20.21×), FedEx (11.28×), Renewable energy (12.01×), and Retirement planning (16.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Retirement age audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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