ExxonMobil Audience in United States

ExxonMobil logo

ExxonMobil has an estimated audience of 2,820,626 people in United States. 54.9% are female, 45.1% are male, average age 33.2. Top regions: Texas, California, New York. Top brand affinities: Gateway Pundit, Exxon, Government, Jingoism, Federalist.

The average ExxonMobil fan in United States is 33.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Gateway Pundit, Exxon, Government, with strongest over-indexing on Gateway Pundit (53.4× the country average). Demographically, the ExxonMobil audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of ExxonMobil fans

Demographic split for ExxonMobil audience in United States
MetricValue
Female54.9%
Male45.1%
Average age33.2
Estimated audience size2,820,626

Audience persona

The typical ExxonMobil fan in United States is balanced, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Gateway Pundit.

Top regions in United States

Top regions ranked by reach for ExxonMobil in United States
RegionReachAffinity
Texas815,0563.36×
California266,6710.86×
New York223,8181.42×
Florida199,3911.04×
Illinois121,3801.29×
Louisiana94,0052.58×
New Jersey86,2761.2×
Pennsylvania76,7520.81×
Michigan72,5390.98×
North Carolina70,6160.83×
Virginia69,0741.01×
Massachusetts67,6131.22×
Georgia63,9060.74×
Ohio61,9920.71×
Tennessee43,6240.77×
Indiana42,6700.83×
Missouri41,4760.91×
Maryland38,6720.8×
Washington37,5560.66×
Colorado37,2660.84×
Wisconsin34,8920.82×
Arizona34,6390.6×
Connecticut33,3151.18×
South Carolina32,2230.76×
Oklahoma29,1180.93×
Alabama26,5060.67×
Minnesota25,2090.62×
Arkansas24,7131.06×
Mississippi24,5331.06×
Oregon20,0790.62×
Utah19,3600.77×
Kansas18,2760.82×
Kentucky18,0800.51×
New Mexico17,7861.26×
New Hampshire14,4181.3×
Nevada14,1010.52×
Iowa13,7100.59×
Washington, District of Columbia13,1661.55×
Montana12,0161.54×
West Virginia9,9150.75×
Idaho9,6250.68×
Vermont8,6211.74×
Maine8,5570.85×
North Dakota8,0771.39×
Nebraska7,8630.56×
Rhode Island7,8210.87×
Wyoming6,5121.56×
Delaware6,0380.78×
Hawaii5,9430.49×
South Dakota4,3660.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ExxonMobil audience
BrandAffinityCategory
Gateway Pundit53.4×News
Exxon37.61×Cars & Mobility
Government24.9×Politics & Society
Jingoism20.67×Politics & Society
Federalist60×News
Retirement age28.9×Business & Career
RedState38.15×Politics & Society
DuckDuckGo20.9×Internet & Social Media
Brain Games (National Geographic)64.74×Movies & TV
Anthony Edwards15.44×Movies & TV
John R. Bolton40.43×Politics & Society
Israel on Campus Coalition75.94×Politics & Society
GitHub16.1×Internet & Social Media
Concurrent Versions System7.85×Technology & Electronics
Particulates30.38×Cars & Mobility
Family caregivers20.83×Kids & Family
Alan Dershowitz43×Literature
Caroline Kennedy19.5×Politics & Society
Menards7.67×Home & Garden
Planned maintenance10.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ExxonMobil audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Need for SecurityCONSERVATISM1.66
Career OrientationPOWER1.43
Convenience OrientationPREMIUM1.43
Family OrientationCONSERVATISM1.39
IndividualismJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for ExxonMobil
CountryShare
United States36.8%
India11.0%
Indonesia5.7%

See ExxonMobil audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does ExxonMobil have in United States?

ExxonMobil has an estimated audience of 2,820,626 people in United States, concentrated in Texas and California.

What is the gender split and age of ExxonMobil fans?

54.9% of ExxonMobil fans are female, 45.1% are male, with an average age of 33.2 years.

Which brands do ExxonMobil fans like most?

ExxonMobil fans show strongest brand affinity for Gateway Pundit (53.4×), Exxon (37.61×), and Government (24.9×) over the country average.

Where do ExxonMobil fans live in United States?

ExxonMobil fans in United States are most concentrated in Texas (reach 815,056), California (reach 266,671), and New York (reach 223,818). These three regions account for the largest share of the active audience.

What other brands do ExxonMobil fans also like?

Beyond ExxonMobil itself, the audience over-indexes on Exxon (37.61×), Government (24.9×), Jingoism (20.67×), and Federalist (60×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ExxonMobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.