Rascasse Audience Intelligence

Exxon Target Market in United States

A data profile of the people who buy, follow and care about Exxon in United States — modelled from more than twelve digital signal sources. Exxon has an estimated audience of 12,754,592 people in United States.

#2among Software in United States#273among Brand in United States#104in Cars & Mobility

The average Exxon fan in United States is 30.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Virginia, North Carolina.

Top brand affinities include Chevron Corporation, Phillips 66, Duke Energy, with strongest over-indexing on Chevron Corporation (18.91× the country average).

Demographically, the Exxon audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exxon fan in United States is more female, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Chevron Corporation.

Category: Cars & Mobility · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exxon profile in United States.

Audience size
12.8M
in United States
Gender
58.2%♀
41.8% male
Age
30.7
average years
Country rank
#2797
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Exxon

58.2% are female, 41.8% are male, average age 30.7.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Exxon audience in United States
MetricValue
Female58.2%
Male41.8%
Average age30.7
Estimated audience size12,754,592
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Exxon audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3911%
40-499%
50+12%
Fig. 04

Worldwide distribution

90.5%

of the worldwide Exxon audience comes from United States.

Worldwide audience distribution share by country for Exxon
CountryShare
United States90.5%
India2.2%
Germany0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exxon audience in United States is strongest.

Fig. 05

Top regions by affinity

Exxon customers by region in United States
#RegionReachAffinity×
01Montana~200K4.33×
02Virginia~1M3.60×
03Texas~3.5M3.27×
04Maryland~700K3.08×
05West Virginia~200K3.00×
06Washington, District of Columbia~100K2.69×
07Arkansas~300K2.46×
08North Carolina~900K2.41×
09Tennessee~600K2.36×
10New Jersey~800K2.33×
11Louisiana~300K2.14×
12South Carolina~400K1.99×
13Mississippi~200K1.92×
14Wyoming~40K1.92×
15Delaware~50K1.48×
16Pennsylvania~500K1.12×
17Utah~100K0.99×
18Idaho~60K0.97×
19South Dakota~30K0.88×
20North Dakota~20K0.84×
21Georgia~300K0.83×
22Alabama~100K0.81×
23Florida~700K0.76×
24Colorado~100K0.67×
25Connecticut~70K0.58×
26New York~300K0.45×
27Michigan~100K0.38×
28Alaska~10K0.38×
29Rhode Island~10K0.35×
30Illinois~100K0.33×
31New Mexico~20K0.24×
32Hawaii~10K0.23×
33Kentucky~30K0.21×
34Washington~50K0.20×
35Maine~9K0.20×
36New Hampshire~10K0.19×
37Oklahoma~20K0.17×
38California~200K0.16×
39Ohio~60K0.16×
40Indiana~40K0.16×
41Wisconsin~30K0.16×
42Missouri~30K0.15×
43Nebraska~10K0.15×
44Iowa~10K0.14×
45Kansas~10K0.14×
46Massachusetts~30K0.13×
47Oregon~20K0.13×
48Nevada~10K0.12×
49Arizona~30K0.10×
50Minnesota~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Exxon, United States
0.09×1.00×4.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exxon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exxon audience
#·InterestCategoryAffinity×
01MallratsMovies & TV66.20×
02Boiler (power generation)Home & Garden45.39×
03MallratMusic & Radio41.67×
04Royel OtisMusic & Radio41.67×
05Baker HughesBusiness & Career41.37×
06Offshore wind powerHome & Garden35.77×
07Offshore constructionBusiness & Career31.21×
08Oil wellBusiness & Career27.46×
09Solar chargerTechnology & Electronics27.32×
10Tow truckCars & Mobility26.37×
11Phillips 66Business & Career25.03×
12Funeral directorBusiness & Career24.76×
13PresbyterianismPolitics & Society22.18×
14LumberjackHome & Garden20.55×
15Chevron CorporationHome & Garden18.91×
16ExxonMobilCars & Mobility18.30×
17Duke EnergyHome & Garden16.74×
18Catholic schoolKids & Family15.24×
19PlumberHome & Garden13.22×
20BPCars & Mobility8.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exxon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exxon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
SustainabilityBALANCE1.47×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exxon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
IndulgenceJOY0.89×
Community OrientationOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Exxon's target market in United States?

Exxon's target market in United States covers an estimated 12,754,592 people, concentrated in Texas and Virginia.

02

What is the gender split and age of Exxon customers?

58.2% of the Exxon audience are female, 41.8% are male, with an average age of 30.7 years.

03

Which brands do Exxon fans like most?

Exxon fans show strongest brand affinity for Chevron Corporation (18.91×), Phillips 66 (25.03×), and Duke Energy (16.74×) over the country average.

04

Where do Exxon fans live in United States?

Exxon fans in United States are most concentrated in Texas (reach ~3.5M), Virginia (reach ~1M), and North Carolina (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Exxon fans also like?

Beyond Exxon itself, the audience over-indexes on Phillips 66 (25.03×), Duke Energy (16.74×), Tow truck (26.37×), and Mallrats (66.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Exxon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exxon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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