Exxon Audience in United States

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Exxon has an estimated audience of 12,648,339 people in United States. 58.2% are female, 41.8% are male, average age 30.7. Top regions: Texas, Virginia, North Carolina. Top brand affinities: Chevron Corporation, Phillips 66, Duke Energy, Mallrats, Tow truck.

The average Exxon fan in United States is 30.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, North Carolina. Top brand affinities include Chevron Corporation, Phillips 66, Duke Energy, with strongest over-indexing on Chevron Corporation (18.91× the country average). Demographically, the Exxon audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Software

Demographics of Exxon fans

Demographic split for Exxon audience in United States
MetricValue
Female58.2%
Male41.8%
Average age30.7
Estimated audience size12,648,339

Audience persona

The typical Exxon fan in United States is more female, around 30.7 years old, with strong Family Orientation tendencies and a notable affinity for Chevron Corporation.

Top regions in United States

Top regions ranked by reach for Exxon in United States
RegionReachAffinity
Texas3,723,4823.42×
Virginia1,012,8303.29×
North Carolina919,5602.42×
New Jersey767,6172.39×
Florida755,8040.88×
Maryland624,3022.87×
Tennessee576,8452.27×
Pennsylvania501,4791.18×
Louisiana414,6872.54×
New York410,9430.58×
Georgia401,4321.03×
South Carolina381,3882×
California339,2440.24×
Arkansas256,9542.47×
Mississippi217,4012.09×
Illinois179,2080.43×
West Virginia160,9702.73×
Colorado149,9130.75×
Michigan145,4620.44×
Utah114,8251.01×
Montana101,7852.9×
Washington, District of Columbia95,6582.52×
Ohio94,4250.24×
Alabama93,2050.53×
Connecticut81,3640.64×
Washington68,8070.27×
Indiana54,7920.24×
Idaho50,7500.8×
Delaware50,1981.44×
Massachusetts47,6040.19×
Missouri45,2840.22×
Wisconsin43,6330.23×
Kentucky43,4120.27×
Oklahoma33,8340.24×
Arizona32,3790.13×
Wyoming27,3961.46×
Oregon23,8420.16×
North Dakota20,4480.79×
South Dakota19,7750.68×
Minnesota19,0700.11×
New Mexico18,0730.28×
Rhode Island15,3620.38×
Kansas12,3970.12×
Nevada11,9150.1×
Iowa11,1630.11×
New Hampshire10,8750.22×
Maine7,3390.16×
Nebraska7,2130.11×
Vermont6,7170.3×
Hawaii3,0880.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exxon audience
BrandAffinityCategory
Chevron Corporation18.91×Home & Garden
Phillips 6625.03×Business & Career
Duke Energy16.74×Home & Garden
Mallrats66.2×Movies & TV
Tow truck26.37×Cars & Mobility
Boiler (power generation)45.39×Home & Garden
Mallrat41.67×Music & Radio
BP8.73×Cars & Mobility
ExxonMobil18.3×Cars & Mobility
Presbyterianism22.18×Politics & Society
Funeral director24.76×Business & Career
Catholic school15.24×Kids & Family
Oil well27.46×Business & Career
Plumber13.22×Home & Garden
Solar charger27.32×Technology & Electronics
Baker Hughes41.37×Business & Career
Lumberjack20.55×Home & Garden
Offshore wind power35.77×Home & Garden
The Banker46.19×Movies & TV
Offshore construction31.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exxon audience
TraitClusterScore
Family OrientationCONSERVATISM1.92
Career OrientationPOWER1.55
Need for SecurityCONSERVATISM1.49
Convenience OrientationPREMIUM1.4
PatriotismCONSERVATISM1.38
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Exxon
CountryShare
United States90.6%
India2.2%
Germany0.8%

See Exxon audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Exxon have in United States?

Exxon has an estimated audience of 12,648,339 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Exxon fans?

58.2% of Exxon fans are female, 41.8% are male, with an average age of 30.7 years.

Which brands do Exxon fans like most?

Exxon fans show strongest brand affinity for Chevron Corporation (18.91×), Phillips 66 (25.03×), and Duke Energy (16.74×) over the country average.

Where do Exxon fans live in United States?

Exxon fans in United States are most concentrated in Texas (reach 3,723,482), Virginia (reach 1,012,830), and North Carolina (reach 919,560). These three regions account for the largest share of the active audience.

What other brands do Exxon fans also like?

Beyond Exxon itself, the audience over-indexes on Phillips 66 (25.03×), Duke Energy (16.74×), Mallrats (66.2×), and Tow truck (26.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exxon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.