Claude Code Audience in United States
Claude Code has an estimated audience of 4,843,217 people in United States. 47.4% are female, 52.6% are male, average age 40.7. Top brand affinities: Elsword, Israel, Lulu 黃路梓茵, Mangaka, Kendra Scott.
Top brand affinities include Elsword, Israel, Lulu 黃路梓茵, with strongest over-indexing on Elsword (20.27× the country average). Demographically, the Claude Code audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Claude Code fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 40.7 |
| Estimated audience size | 4,843,217 |
Audience persona
The typical Claude Code fan in United States is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.27× | Games |
| Israel | 1.9× | Travel & Leisure |
| Lulu 黃路梓茵 | 2.03× | Movies & TV |
| Mangaka | 2.89× | Literature |
| Kendra Scott | 1.76× | Fashion & Accessoires |
| Wikia | 1.96× | Internet & Social Media |
| Home staging | 2.87× | Home & Garden |
| Staycation | 1.79× | Home & Garden |
| Corona (band) | 2.71× | Music & Radio |
| Cam Ward | 1.66× | Sports |
| Jeep Wagoneer | 2.05× | Cars & Mobility |
| Hypertext | 2.11× | Technology & Electronics |
| Kento Yamazaki | 3.77× | Movies & TV |
| Atkins diet | 1.6× | Health |
| Business English | 1.72× | Business & Career |
| Keeper (password manager) | 1.62× | Technology & Electronics |
| Berenstain Bears | 2.03× | Literature |
| Hayward, California | 2.73× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 1.51× | Cars & Mobility |
| Superior Hiking Trail | 3.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Need for Security | CONSERVATISM | 1.32 |
| Individualism | JOY | 1.22 |
| Career Orientation | POWER | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Social Media Usage | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.2% |
| United States | 20.8% |
| Germany | 6.2% |
See Claude Code audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Claude Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.