Claude Code Audience in United States
Claude Code has an estimated audience of 4,843,217 people in United States. 47.4% are female, 52.6% are male, average age 40.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Google Drive.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (17.63× the country average). Demographically, the Claude Code audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Claude Code fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 40.7 |
| Estimated audience size | 4,843,217 |
Audience persona
The typical Claude Code fan in United States is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 17.63× | Health |
| Diabetes mellitus awareness | 11.63× | Health |
| Microblogging | 11.79× | Technology & Electronics |
| Singer-songwriter | 5.19× | Music & Radio |
| Google Drive | 5.25× | Technology & Electronics |
| Income tax | 12.28× | Business & Career |
| Kia Sportage | 20.27× | Cars & Mobility |
| Charles, Prince of Wales | 17.52× | Politics & Society |
| Honda HR-V | 13.6× | Cars & Mobility |
| Hobby Lobby | 1.95× | Home & Garden |
| Livemusic | 2.47× | Music & Radio |
| Best Buy | 1.8× | Shopping |
| Aldi | 1.76× | Shopping |
| 1.84× | Internet & Social Media | |
| Payment card | 7.64× | Fashion & Accessoires |
| Pre-school playgroup | 14.57× | Kids & Family |
| 1.68× | Technology & Electronics | |
| MSN | 1.65× | News |
| Jeep Grand Cherokee | 4.19× | Cars & Mobility |
| Taco Bell | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Need for Security | CONSERVATISM | 1.32 |
| Individualism | JOY | 1.22 |
| Career Orientation | POWER | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Social Media Usage | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.2% |
| United States | 20.8% |
| Germany | 6.2% |
See Claude Code audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
How to read this data
Audience size is the estimated number of people in United States who actively search for Claude Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.