Rascasse Audience Intelligence

Claude Code Target Market in United States

A data profile of the people who buy, follow and care about Claude Code in United States — modelled from more than twelve digital signal sources. Claude Code has an estimated audience of 7,890,667 people in United States.

#6among Software in United States#466among Brand in United States#204in Technology & Electronics

The average Claude Code fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Drive, Artificial intelligence, Google, with strongest over-indexing on Google Drive (5.23× the country average).

Demographically, the Claude Code audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Claude Code fan in United States is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Claude Code profile in United States.

Audience size
7.9M
in United States
Gender
44.0%♀
56.0% male
Age
38.7
average years
Country rank
#4479
Brand in United States
Fig. 01

Search interest · 12-month trend

+191%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Claude Code

44.0% are female, 56.0% are male, average age 38.7.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Claude Code audience in United States
MetricValue
Female44.0%
Male56.0%
Average age38.7
Estimated audience size7,890,667
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Claude Code audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Claude Code audience comes from United States.

Worldwide audience distribution share by country for Claude Code
CountryShare
Japan27.1%
United States21.9%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Claude Code audience in United States is strongest.

Fig. 05

Top regions by affinity

Claude Code customers by region in United States
#RegionReachAffinity×
01California~2.5M3.39×
02Washington~400K3.08×
03Utah~100K2.02×
04Massachusetts~300K1.96×
05New York~700K1.77×
06Washington, District of Columbia~30K1.73×
07Oregon~100K1.66×
08Virginia~200K1.54×
09New Jersey~300K1.53×
10Colorado~100K1.39×
11Illinois~300K1.20×
12Maryland~100K1.13×
13Texas~600K1.11×
14Georgia~200K1.08×
15Connecticut~70K1.08×
16New Hampshire~30K1.07×
17Nevada~70K1.03×
18Arizona~100K0.99×
19North Carolina~200K0.96×
20Florida~400K0.95×
21Vermont~10K0.95×
22Pennsylvania~200K0.93×
23Rhode Island~20K0.90×
24Idaho~30K0.88×
25Minnesota~80K0.86×
26Hawaii~20K0.83×
27Missouri~90K0.82×
28Michigan~100K0.79×
29Maine~20K0.78×
30Wisconsin~80K0.76×
31Ohio~100K0.73×
32Indiana~90K0.72×
33Kansas~40K0.72×
34Tennessee~90K0.71×
35Iowa~40K0.71×
36Delaware~10K0.70×
37Montana~10K0.67×
38Nebraska~20K0.65×
39Arkansas~30K0.62×
40Alaska~8K0.59×
41Oklahoma~40K0.58×
42South Carolina~60K0.57×
43North Dakota~8K0.57×
44South Dakota~9K0.56×
45New Mexico~20K0.55×
46Alabama~50K0.53×
47Kentucky~40K0.51×
48Louisiana~40K0.47×
49West Virginia~10K0.46×
50Mississippi~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Claude Code, United States
0.41×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Claude Code audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Claude Code audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics5.23×
02Artificial intelligenceTechnology & Electronics3.98×
03Web serverTechnology & Electronics2.48×
04InnovationBusiness & Career2.35×
05Information securityBusiness & Career2.35×
06Employment websiteBusiness & Career2.29×
07GoogleInternet & Social Media2.26×
08Affiliate marketingBusiness & Career1.99×
09Systems engineeringBusiness & Career1.99×
10EmailTechnology & Electronics1.91×
11Career developmentBusiness & Career1.78×
12Master of Business AdministrationBusiness & Career1.78×
13Social media marketingBusiness & Career1.73×
14Preventive healthcareHealth1.73×
15LinuxTechnology & Electronics1.65×
16PhilanthropyArts & Culture1.58×
17Political scienceBusiness & Career1.56×
18Mobile phonesTechnology & Electronics1.55×
19GeneticsKids & Family1.55×
20Talk radioMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Claude Code audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Claude Code audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
Career OrientationPOWER1.43×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Claude Code audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Claude Code's target market in United States?

Claude Code's target market in United States covers an estimated 7,890,667 people, concentrated in California and New York.

02

What is the gender split and age of Claude Code customers?

44.0% of the Claude Code audience are female, 56.0% are male, with an average age of 38.7 years.

03

Which brands do Claude Code fans like most?

Claude Code fans show strongest brand affinity for Google Drive (5.23×), Artificial intelligence (3.98×), and Google (2.26×) over the country average.

04

Where do Claude Code fans live in United States?

Claude Code fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Claude Code fans also like?

Beyond Claude Code itself, the audience over-indexes on Artificial intelligence (3.98×), Google (2.26×), Mobile phones (1.55×), and Email (1.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Claude Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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