Email Audience in United States

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Email has an estimated audience of 62,779,624 people in United States. 54.5% are female, 45.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Software, Computers, Social network, Mobile phones, Android (operating system).

The average Email fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Software, Computers, Social network, with strongest over-indexing on Software (2.22× the country average). Demographically, the Email audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Email fans

Demographic split for Email audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.2
Estimated audience size62,779,624

Audience persona

The typical Email fan in United States is balanced, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Software.

Top regions in United States

Top regions ranked by reach for Email in United States
RegionReachAffinity
California7,857,3891.14×
Texas5,699,0011.06×
Florida4,534,7261.07×
New York3,901,5811.11×
North Carolina2,258,1461.2×
Georgia2,200,6661.14×
Illinois2,066,2220.99×
Pennsylvania2,036,9920.96×
Ohio1,994,0781.03×
Michigan1,682,0311.02×
Virginia1,576,2401.03×
New Jersey1,559,2600.98×
Arizona1,308,9761.02×
Washington1,263,9521×
Tennessee1,261,7351×
Massachusetts1,234,0971×
Indiana1,140,6470.99×
Missouri1,086,4001.07×
Maryland1,053,2990.98×
South Carolina1,049,3021.11×
Minnesota965,4501.07×
Louisiana889,6211.1×
Wisconsin884,7100.94×
Kentucky869,9701.11×
Alabama867,3520.99×
Colorado843,5110.85×
Oregon798,4151.11×
Oklahoma757,4911.09×
Mississippi692,4721.34×
Utah681,3771.21×
Arkansas648,1571.25×
Nevada575,8430.95×
Connecticut561,7570.89×
Iowa528,1521.02×
Kansas485,5720.98×
Idaho312,2160.99×
New Mexico301,1530.96×
West Virginia282,9400.97×
Nebraska271,4170.86×
Hawaii266,7140.99×
Maine224,9801×
New Hampshire209,5660.85×
Rhode Island189,8990.95×
Washington, District of Columbia171,8360.91×
Delaware167,6350.97×
Montana152,8360.88×
South Dakota116,0650.8×
Alaska101,2530.75×
North Dakota99,6300.77×
Vermont91,3900.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Email audience
BrandAffinityCategory
Software2.22×Technology & Electronics
Computers1.89×Technology & Electronics
Social network1.95×Internet & Social Media
Mobile phones1.93×Technology & Electronics
Android (operating system)1.85×Technology & Electronics
Wool2.59×Fashion & Accessoires
Google1.86×Internet & Social Media
Cloud computing2.2×Technology & Electronics
World Wide Web1.81×Internet & Social Media
Instant messaging1.67×Internet & Social Media
Credit cards1.58×Business & Career
Macy's1.55×Shopping
Dresses1.5×Fashion & Accessoires
Artificial intelligence2.02×Technology & Electronics
Nordstrom rack1.64×Fashion & Accessoires
T.J.Maxx1.56×Shopping
All-news radio1.59×Music & Radio
Skirt1.56×Fashion & Accessoires
Puzzle video games1.71×Games
Chain store1.5×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Email audience
TraitClusterScore
Price SensitivityPREMIUM1.15
Family OrientationCONSERVATISM1.1
Social Media UsageJOY1.08
TravellingTHRILL1.05
IndividualismJOY1.03
Quality AwarenessPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Email
CountryShare
United States18.5%
Italy5.3%
Brazil4.7%

See Email audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Email have in United States?

Email has an estimated audience of 62,779,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Email fans?

54.5% of Email fans are female, 45.5% are male, with an average age of 42.2 years.

Which brands do Email fans like most?

Email fans show strongest brand affinity for Software (2.22×), Computers (1.89×), and Social network (1.95×) over the country average.

Where do Email fans live in United States?

Email fans in United States are most concentrated in California (reach 7,857,389), Texas (reach 5,699,001), and Florida (reach 4,534,726). These three regions account for the largest share of the active audience.

What other brands do Email fans also like?

Beyond Email itself, the audience over-indexes on Computers (1.89×), Social network (1.95×), Mobile phones (1.93×), and Android (operating system) (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.