Rascasse Audience Intelligence

Email Audience in United States

A data profile of the people who buy, follow and care about Email in United States — modelled from more than twelve digital signal sources. Email has an estimated audience of 62,779,624 people in United States.

#196among Topic in United States#15in Technology & Electronics

The average Email fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Software, Computers, Social network, with strongest over-indexing on Software (2.22× the country average).

Demographically, the Email audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Email fan in United States is balanced, around 42.2 years old, with strong Creativity tendencies and a notable affinity for Software.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Email profile in United States.

Audience size
62.8M
in United States
Gender
54.5%♀
45.5% male
Age
42.2
average years
Country rank
#263
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Email fans

54.5% are female, 45.5% are male, average age 42.2.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Email audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.2
Estimated audience size62,779,624
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Email audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Email audience comes from United States.

Worldwide audience distribution share by country for Email
CountryShare
United States18.5%
Italy5.3%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Email audience in United States is strongest.

Fig. 05

Top regions by affinity

Email fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~800K1.62×
02Mississippi~700K1.37×
03Iowa~600K1.24×
04North Carolina~2.5M1.21×
05Utah~700K1.19×
06South Carolina~1M1.17×
07Kansas~600K1.16×
08Missouri~1M1.14×
09Alabama~1M1.14×
10Oklahoma~800K1.13×
11Louisiana~900K1.11×
12Ohio~2M1.10×
13Texas~6M1.09×
14Kentucky~900K1.09×
15Oregon~800K1.09×
16Indiana~1M1.08×
17Georgia~2M1.06×
18Illinois~2M1.05×
19Maine~200K1.05×
20Nebraska~300K1.03×
21Rhode Island~200K1.02×
22Minnesota~900K1.01×
23North Dakota~100K1.01×
24California~7M1.00×
25Idaho~300K1.00×
26Pennsylvania~2M0.98×
27New York~3.5M0.97×
28New Jersey~1.5M0.97×
29Virginia~1.5M0.97×
30Wisconsin~900K0.97×
31Michigan~1.5M0.96×
32Massachusetts~1M0.95×
33Hawaii~300K0.93×
34Arizona~1M0.92×
35Tennessee~1M0.92×
36Delaware~200K0.92×
37Nevada~600K0.91×
38Montana~200K0.89×
39Washington~1M0.88×
40West Virginia~300K0.88×
41New Hampshire~200K0.88×
42Florida~3.5M0.87×
43Vermont~100K0.87×
44New Mexico~300K0.86×
45Maryland~900K0.85×
46Connecticut~500K0.84×
47Alaska~100K0.81×
48Colorado~800K0.79×
49Washington, District of Columbia~100K0.79×
50South Dakota~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Email, United States
0.78×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Email audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Email audience
#·InterestCategoryAffinity×
01WoolFashion & Accessoires2.59×
02SoftwareTechnology & Electronics2.22×
03Cloud computingTechnology & Electronics2.20×
04Artificial intelligenceTechnology & Electronics2.02×
05Social networkInternet & Social Media1.95×
06Mobile phonesTechnology & Electronics1.93×
07ComputersTechnology & Electronics1.89×
08GoogleInternet & Social Media1.86×
09Android (operating system)Technology & Electronics1.85×
10World Wide WebInternet & Social Media1.81×
11Puzzle video gamesGames1.71×
12Instant messagingInternet & Social Media1.67×
13Nordstrom rackFashion & Accessoires1.64×
14All-news radioMusic & Radio1.59×
15Credit cardsBusiness & Career1.58×
16T.J.MaxxShopping1.56×
17SkirtFashion & Accessoires1.56×
18Macy'sShopping1.55×
19ClaudeTechnology & Electronics1.55×
20DressesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Email audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Email audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.26×
DIY MentalityTHRILL1.24×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Email audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.90×
Urban LifestyleOPEN0.91×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Email have in United States?

Email has an estimated audience of 62,779,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Email fans?

54.5% of Email fans are female, 45.5% are male, with an average age of 42.2 years.

03

Which brands do Email fans like most?

Email fans show strongest brand affinity for Software (2.22×), Computers (1.89×), and Social network (1.95×) over the country average.

04

Where do Email fans live in United States?

Email fans in United States are most concentrated in California (reach ~7M), Texas (reach ~6M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Email fans also like?

Beyond Email itself, the audience over-indexes on Computers (1.89×), Social network (1.95×), Mobile phones (1.93×), and Android (operating system) (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Email audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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