Email Audience in Brazil
Email has an estimated audience of 16,022,078 people in Brazil. 58.2% are female, 41.8% are male, average age 41.4. Top regions: São Paulo, Minas Gerais, Paraná. Top brand affinities: Social network, World Wide Web, Mobile phones, Software, Android (operating system).
The average Email fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Top brand affinities include Social network, World Wide Web, Mobile phones, with strongest over-indexing on Social network (1.6× the country average). Demographically, the Email audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Email fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 41.4 |
| Estimated audience size | 16,022,078 |
Audience persona
The typical Email fan in Brazil is more female, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Social network.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,541,357 | 0.85× |
| Minas Gerais | 1,566,351 | 0.94× |
| Paraná | 1,166,678 | 1.19× |
| Rio de Janeiro | 1,051,675 | 0.7× |
| Bahia | 1,011,875 | 0.96× |
| Rio Grande do Sul | 847,414 | 0.9× |
| Goiás | 755,042 | 1.23× |
| Santa Catarina | 753,720 | 1.03× |
| Ceará | 666,423 | 0.95× |
| Pernambuco | 661,475 | 0.9× |
| Pará | 486,760 | 0.93× |
| Maranhão | 397,009 | 0.99× |
| Espírito Santo | 337,881 | 1.01× |
| Mato Grosso | 327,584 | 1.09× |
| Mato Grosso do Sul | 299,077 | 1.28× |
| Paraíba | 278,888 | 0.86× |
| Amazonas | 261,129 | 0.94× |
| Rio Grande do Norte | 251,594 | 0.94× |
| Alagoas | 224,941 | 0.96× |
| Piauí | 222,058 | 1× |
| Federal District | 222,050 | 0.83× |
| Sergipe | 174,403 | 1.04× |
| Rondônia | 159,856 | 1.2× |
| Tocantins | 120,578 | 1.14× |
| Acre | 60,482 | 1.08× |
| Amapá | 53,567 | 0.94× |
| Roraima | 49,782 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social network | 1.6× | Internet & Social Media |
| World Wide Web | 2.03× | Internet & Social Media |
| Mobile phones | 1.51× | Technology & Electronics |
| Software | 1.52× | Technology & Electronics |
| Android (operating system) | 1.55× | Technology & Electronics |
| Cloud computing | 1.92× | Technology & Electronics |
| Artificial intelligence | 1.97× | Technology & Electronics |
| 1.59× | Internet & Social Media | |
| Telecommunication | 1.57× | Technology & Electronics |
| Digital television | 1.56× | Movies & TV |
| Web browser | 1.54× | Technology & Electronics |
| Household | 1.54× | Home & Garden |
| Online chat | 1.62× | Technology & Electronics |
| Fairy tale | 1.96× | Literature |
| Payment | 1.91× | Business & Career |
| Buscapé | 1.52× | Shopping |
| Accounting software | 1.54× | Business & Career |
| Soldering iron | 1.54× | Home & Garden |
| ElevenLabs | 1.97× | Technology & Electronics |
| Online advertising | 1.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.9 |
| Creativity | OPEN | 1.53 |
| Spirituality | BALANCE | 1.46 |
| Tradition | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
See Email audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Email have in Brazil?
Email has an estimated audience of 16,022,078 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Email fans?
58.2% of Email fans are female, 41.8% are male, with an average age of 41.4 years.
Which brands do Email fans like most?
Email fans show strongest brand affinity for Social network (1.6×), World Wide Web (2.03×), and Mobile phones (1.51×) over the country average.
Where do Email fans live in Brazil?
Email fans in Brazil are most concentrated in São Paulo (reach 3,541,357), Minas Gerais (reach 1,566,351), and Paraná (reach 1,166,678). These three regions account for the largest share of the active audience.
What other brands do Email fans also like?
Beyond Email itself, the audience over-indexes on World Wide Web (2.03×), Mobile phones (1.51×), Software (1.52×), and Android (operating system) (1.55×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.