A data profile of the people who buy, follow and care about Email in Brazil — modelled from more than twelve digital signal sources. Email has an estimated audience of 16,022,078 people in Brazil.
The average Email fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Social network, World Wide Web, Mobile phones, with strongest over-indexing on Social network (1.6× the country average).
Demographically, the Email audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Email fan in Brazil is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Social network.
The key figures that characterise the Email profile in Brazil.
58.2% are female, 41.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 41.4 |
| Estimated audience size | 16,022,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Email audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~300K | 1.28× | |
| 02 | Goiás | ~800K | 1.23× | |
| 03 | Rondônia | ~200K | 1.20× | |
| 04 | Paraná | ~1M | 1.19× | |
| 05 | Tocantins | ~100K | 1.14× | |
| 06 | Roraima | ~50K | 1.10× | |
| 07 | Mato Grosso | ~300K | 1.09× | |
| 08 | Acre | ~60K | 1.08× | |
| 09 | Sergipe | ~200K | 1.04× | |
| 10 | Santa Catarina | ~800K | 1.03× | |
| 11 | Espírito Santo | ~300K | 1.01× | |
| 12 | Piauí | ~200K | 1.00× | |
| 13 | Maranhão | ~400K | 0.99× | |
| 14 | Bahia | ~1M | 0.96× | |
| 15 | Alagoas | ~200K | 0.96× | |
| 16 | Ceará | ~700K | 0.95× | |
| 17 | Minas Gerais | ~1.5M | 0.94× | |
| 18 | Amazonas | ~300K | 0.94× | |
| 19 | Rio Grande do Norte | ~300K | 0.94× | |
| 20 | Amapá | ~50K | 0.94× | |
| 21 | Pará | ~500K | 0.93× | |
| 22 | Rio Grande do Sul | ~800K | 0.90× | |
| 23 | Pernambuco | ~700K | 0.90× | |
| 24 | Paraíba | ~300K | 0.86× | |
| 25 | São Paulo | ~3.5M | 0.85× | |
| 26 | Federal District | ~200K | 0.83× | |
| 27 | Rio de Janeiro | ~1M | 0.70× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 2.03× | ||
| 02 | Artificial intelligence | Technology & Electronics | 1.97× | ||
| 03 | ElevenLabs | Technology & Electronics | 1.97× | ||
| 04 | Fairy tale | Literature | 1.96× | ||
| 05 | Cloud computing | Technology & Electronics | 1.92× | ||
| 06 | Payment | Business & Career | 1.91× | ||
| 07 | Online advertising | Business & Career | 1.75× | ||
| 08 | Online chat | Technology & Electronics | 1.62× | ||
| 09 | Social network | Internet & Social Media | 1.60× | ||
| 10 | Internet & Social Media | 1.59× | |||
| 11 | Telecommunication | Technology & Electronics | 1.57× | ||
| 12 | Digital television | Movies & TV | 1.56× | ||
| 13 | Android (operating system) | Technology & Electronics | 1.55× | ||
| 14 | Web browser | Technology & Electronics | 1.54× | ||
| 15 | Household | Home & Garden | 1.54× | ||
| 16 | Accounting software | Business & Career | 1.54× | ||
| 17 | Soldering iron | Home & Garden | 1.54× | ||
| 18 | Software | Technology & Electronics | 1.52× | ||
| 19 | Buscapé | Shopping | 1.52× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.14× | |
| Creativity | OPEN | 1.13× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Individualism | JOY | 0.78× | |
| Travelling | THRILL | 0.78× |
Email has an estimated audience of 16,022,078 people in Brazil, concentrated in São Paulo and Minas Gerais.
58.2% of Email fans are female, 41.8% are male, with an average age of 41.4 years.
Email fans show strongest brand affinity for Social network (1.6×), World Wide Web (2.03×), and Mobile phones (1.51×) over the country average.
Email fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1.5M), and Paraná (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on World Wide Web (2.03×), Mobile phones (1.51×), Software (1.52×), and Android (operating system) (1.55×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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