A data profile of the people who buy, follow and care about Email in Spain — modelled from more than twelve digital signal sources. Email has an estimated audience of 7,461,702 people in Spain.
The average Email fan in Spain is 46.4 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Mobile phones, Social network, Android (operating system), with strongest over-indexing on Mobile phones (1.89× the country average).
Demographically, the Email audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Email fan in Spain is more female, around 46.4 years old, with strong Creativity tendencies and a notable affinity for Mobile phones.
The key figures that characterise the Email profile in Spain.
58.7% are female, 41.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.4 |
| Estimated audience size | 7,461,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Email audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~2M | 1.44× | |
| 02 | Comunidad Valenciana | ~1M | 1.25× | |
| 03 | Canary Islands | ~400K | 1.17× | |
| 04 | Region of Murcia | ~300K | 1.17× | |
| 05 | Community of Madrid | ~1.5M | 1.15× | |
| 06 | Aragon | ~200K | 1.12× | |
| 07 | Basque Autonomous Country | ~300K | 1.06× | |
| 08 | Balearic Islands | ~200K | 1.05× | |
| 09 | Catalonia | ~1.5M | 1.03× | |
| 10 | Navarre | ~90K | 0.97× | |
| 11 | La Rioja | ~40K | 0.89× | |
| 12 | Galicia | ~300K | 0.86× | |
| 13 | Castilla-La Mancha | ~300K | 0.86× | |
| 14 | Extremadura | ~100K | 0.81× | |
| 15 | Castile and León | ~300K | 0.80× | |
| 16 | Principality of Asturias | ~100K | 0.79× | |
| 17 | Cantabria | ~70K | 0.70× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payment | Business & Career | 2.45× | ||
| 02 | World Wide Web | Internet & Social Media | 2.17× | ||
| 03 | Internet & Social Media | 2.15× | |||
| 04 | Blouse | Fashion & Accessoires | 2.05× | ||
| 05 | Android (operating system) | Technology & Electronics | 1.99× | ||
| 06 | Credit cards | Business & Career | 1.94× | ||
| 07 | Cloud computing | Technology & Electronics | 1.92× | ||
| 08 | Mobile phones | Technology & Electronics | 1.89× | ||
| 09 | Telecommunication | Technology & Electronics | 1.82× | ||
| 10 | Social network | Internet & Social Media | 1.79× | ||
| 11 | Artificial intelligence | Technology & Electronics | 1.75× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.72× | ||
| 13 | Software | Technology & Electronics | 1.63× | ||
| 14 | Dresses | Fashion & Accessoires | 1.61× | ||
| 15 | Plastic | Home & Garden | 1.58× | ||
| 16 | Price | Shopping | 1.57× | ||
| 17 | Genetics | Kids & Family | 1.57× | ||
| 18 | Skirt | Fashion & Accessoires | 1.55× | ||
| 19 | Gender | Politics & Society | 1.55× | ||
| 20 | T-shirt | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.23× | |
| DIY Mentality | THRILL | 1.23× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.84× |
Email has an estimated audience of 7,461,702 people in Spain, concentrated in Andalusia and Community of Madrid.
58.7% of Email fans are female, 41.3% are male, with an average age of 46.4 years.
Email fans show strongest brand affinity for Mobile phones (1.89×), Social network (1.79×), and Android (operating system) (1.99×) over the country average.
Email fans in Spain are most concentrated in Andalusia (reach ~2M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Social network (1.79×), Android (operating system) (1.99×), Software (1.63×), and World Wide Web (2.17×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.