Email Audience in Spain
Email has an estimated audience of 7,461,702 people in Spain. 58.7% are female, 41.3% are male, average age 46.4. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Mobile phones, Social network, Android (operating system), Software, World Wide Web.
The average Email fan in Spain is 46.4 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Mobile phones, Social network, Android (operating system), with strongest over-indexing on Mobile phones (1.89× the country average). Demographically, the Email audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Email fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.4 |
| Estimated audience size | 7,461,702 |
Audience persona
The typical Email fan in Spain is more female, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Mobile phones.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,116,455 | 1.44× |
| Community of Madrid | 1,440,481 | 1.15× |
| Catalonia | 1,390,797 | 1.03× |
| Comunidad Valenciana | 1,046,074 | 1.25× |
| Canary Islands | 437,422 | 1.17× |
| Region of Murcia | 301,017 | 1.18× |
| Galicia | 297,361 | 0.85× |
| Basque Autonomous Country | 296,359 | 1.06× |
| Castilla-La Mancha | 258,547 | 0.85× |
| Castile and León | 257,907 | 0.79× |
| Aragon | 222,406 | 1.13× |
| Balearic Islands | 220,335 | 1.05× |
| Principality of Asturias | 136,228 | 0.78× |
| Extremadura | 127,423 | 0.79× |
| Navarre | 90,437 | 0.97× |
| Cantabria | 60,923 | 0.65× |
| La Rioja | 41,606 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile phones | 1.89× | Technology & Electronics |
| Social network | 1.79× | Internet & Social Media |
| Android (operating system) | 1.99× | Technology & Electronics |
| Software | 1.63× | Technology & Electronics |
| World Wide Web | 2.17× | Internet & Social Media |
| 2.15× | Internet & Social Media | |
| Telecommunication | 1.82× | Technology & Electronics |
| Dresses | 1.61× | Fashion & Accessoires |
| Blouse | 2.05× | Fashion & Accessoires |
| Price | 1.57× | Shopping |
| Cloud computing | 1.92× | Technology & Electronics |
| Credit cards | 1.94× | Business & Career |
| Children's clothing | 1.72× | Fashion & Accessoires |
| T-shirt | 1.54× | Fashion & Accessoires |
| Skirt | 1.55× | Fashion & Accessoires |
| Payment | 2.45× | Business & Career |
| Gender | 1.55× | Politics & Society |
| Artificial intelligence | 1.75× | Technology & Electronics |
| Genetics | 1.57× | Kids & Family |
| Plastic | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.31 |
| Indulgence | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
| Quality Awareness | PREMIUM | 1.11 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
See Email audiences in other countries
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Email have in Spain?
Email has an estimated audience of 7,461,702 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Email fans?
58.7% of Email fans are female, 41.3% are male, with an average age of 46.4 years.
Which brands do Email fans like most?
Email fans show strongest brand affinity for Mobile phones (1.89×), Social network (1.79×), and Android (operating system) (1.99×) over the country average.
Where do Email fans live in Spain?
Email fans in Spain are most concentrated in Andalusia (reach 2,116,455), Community of Madrid (reach 1,440,481), and Catalonia (reach 1,390,797). These three regions account for the largest share of the active audience.
What other brands do Email fans also like?
Beyond Email itself, the audience over-indexes on Social network (1.79×), Android (operating system) (1.99×), Software (1.63×), and World Wide Web (2.17×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.