A data profile of the people who buy, follow and care about Email in Mexico — modelled from more than twelve digital signal sources. Email has an estimated audience of 5,282,282 people in Mexico.
The average Email fan in Mexico is 34.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include World Wide Web, Cloud computing, Artificial intelligence, with strongest over-indexing on World Wide Web (1.79× the country average).
Demographically, the Email audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Email fan in Mexico is balanced, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for World Wide Web.
The key figures that characterise the Email profile in Mexico.
51.1% are female, 48.9% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 34.0 |
| Estimated audience size | 5,282,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Email audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~300K | 1.44× | |
| 02 | Chihuahua | ~200K | 1.17× | |
| 03 | Coahuila de Zaragoza | ~200K | 1.17× | |
| 04 | Guanajuato | ~300K | 1.12× | |
| 05 | Michoacan de Ocampo | ~200K | 1.12× | |
| 06 | Jalisco | ~400K | 1.09× | |
| 07 | Baja California Sur | ~50K | 1.08× | |
| 08 | Nayarit | ~50K | 1.03× | |
| 09 | Nuevo Leon | ~300K | 1.02× | |
| 10 | Chiapas | ~200K | 1.02× | |
| 11 | Puebla | ~300K | 1.01× | |
| 12 | Durango | ~70K | 1.01× | |
| 13 | Guerrero | ~100K | 0.99× | |
| 14 | Aguascalientes | ~70K | 0.99× | |
| 15 | Zacatecas | ~70K | 0.98× | |
| 16 | Hidalgo | ~100K | 0.96× | |
| 17 | Colima | ~30K | 0.95× | |
| 18 | Morelos | ~80K | 0.92× | |
| 19 | State of Mexico | ~700K | 0.91× | |
| 20 | Distrito Federal | ~600K | 0.91× | |
| 21 | Veracruz (state) | ~300K | 0.90× | |
| 22 | Sinaloa | ~100K | 0.89× | |
| 23 | Yucatan | ~100K | 0.89× | |
| 24 | Oaxaca | ~100K | 0.85× | |
| 25 | Tlaxcala | ~50K | 0.83× | |
| 26 | Campeche | ~30K | 0.81× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Social Network | Movies & TV | 2.22× | ||
| 02 | Frock | Fashion & Accessoires | 2.12× | ||
| 03 | Hosiery | Fashion & Accessoires | 2.07× | ||
| 04 | Box truck | Cars & Mobility | 1.87× | ||
| 05 | Sleeve | Fashion & Accessoires | 1.83× | ||
| 06 | World Wide Web | Internet & Social Media | 1.79× | ||
| 07 | Google Play | Technology & Electronics | 1.73× | ||
| 08 | Sound reinforcement system | Technology & Electronics | 1.69× | ||
| 09 | Internet forum | Technology & Electronics | 1.68× | ||
| 10 | Artificial intelligence | Technology & Electronics | 1.66× | ||
| 11 | Payment | Business & Career | 1.60× | ||
| 12 | Personal digital assistant | Technology & Electronics | 1.59× | ||
| 13 | Proxy server | Internet & Social Media | 1.58× | ||
| 14 | Mobile operating system | Technology & Electronics | 1.57× | ||
| 15 | Cloud computing | Technology & Electronics | 1.56× | ||
| 16 | Dress shirt | Fashion & Accessoires | 1.56× | ||
| 17 | Vehicle for hire | Cars & Mobility | 1.56× | ||
| 18 | Papua New Guinea | Travel & Leisure | 1.55× | ||
| 19 | Cursor | Technology & Electronics | 1.52× | ||
| 20 | Online advertising | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Price Sensitivity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.80× | |
| Risk Appetite | THRILL | 0.82× |
Email has an estimated audience of 5,282,282 people in Mexico, concentrated in State of Mexico and Distrito Federal.
51.1% of Email fans are female, 48.9% are male, with an average age of 34.0 years.
Email fans show strongest brand affinity for World Wide Web (1.79×), Cloud computing (1.56×), and Artificial intelligence (1.66×) over the country average.
Email fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Cloud computing (1.56×), Artificial intelligence (1.66×), Payment (1.6×), and Internet forum (1.68×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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