Email Audience in Mexico
Email has an estimated audience of 5,282,282 people in Mexico. 51.1% are female, 48.9% are male, average age 34.0. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: World Wide Web, Cloud computing, Artificial intelligence, Payment, Internet forum.
The average Email fan in Mexico is 34.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include World Wide Web, Cloud computing, Artificial intelligence, with strongest over-indexing on World Wide Web (1.79× the country average). Demographically, the Email audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Email fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 34.0 |
| Estimated audience size | 5,282,282 |
Audience persona
The typical Email fan in Mexico is balanced, around 34.0 years old, with strong Travelling tendencies and a notable affinity for World Wide Web.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 660,722 | 0.91× |
| Distrito Federal | 632,661 | 0.91× |
| Jalisco | 427,329 | 1.1× |
| Nuevo Leon | 322,595 | 1.02× |
| Baja California | 318,623 | 1.45× |
| Puebla | 283,520 | 1.01× |
| Guanajuato | 280,090 | 1.12× |
| Veracruz (state) | 279,877 | 0.9× |
| Chihuahua | 214,985 | 1.18× |
| Michoacan de Ocampo | 205,743 | 1.13× |
| Coahuila de Zaragoza | 186,041 | 1.17× |
| Chiapas | 162,090 | 1.02× |
| Guerrero | 132,860 | 0.99× |
| Sinaloa | 124,159 | 0.89× |
| Hidalgo | 123,148 | 0.96× |
| Oaxaca | 121,900 | 0.83× |
| Yucatan | 96,361 | 0.88× |
| Morelos | 83,502 | 0.91× |
| Durango | 74,376 | 1.02× |
| Aguascalientes | 66,425 | 0.99× |
| Zacatecas | 65,371 | 0.98× |
| Nayarit | 52,844 | 1.04× |
| Tlaxcala | 48,173 | 0.79× |
| Baja California Sur | 46,203 | 1.09× |
| Colima | 31,974 | 0.94× |
| Campeche | 30,902 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| World Wide Web | 1.79× | Internet & Social Media |
| Cloud computing | 1.56× | Technology & Electronics |
| Artificial intelligence | 1.66× | Technology & Electronics |
| Payment | 1.6× | Business & Career |
| Internet forum | 1.68× | Technology & Electronics |
| Frock | 2.12× | Fashion & Accessoires |
| Google Play | 1.73× | Technology & Electronics |
| Sleeve | 1.83× | Fashion & Accessoires |
| Online advertising | 1.51× | Business & Career |
| Hosiery | 2.07× | Fashion & Accessoires |
| Dress shirt | 1.56× | Fashion & Accessoires |
| Personal digital assistant | 1.59× | Technology & Electronics |
| Proxy server | 1.58× | Internet & Social Media |
| Sound reinforcement system | 1.69× | Technology & Electronics |
| Vehicle for hire | 1.56× | Cars & Mobility |
| The Social Network | 2.22× | Movies & TV |
| Box truck | 1.87× | Cars & Mobility |
| Papua New Guinea | 1.55× | Travel & Leisure |
| Mobile operating system | 1.57× | Technology & Electronics |
| Cursor | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.57 |
| Urban Lifestyle | OPEN | 1.36 |
| Spirituality | BALANCE | 1.33 |
| Risk Appetite | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 0.97 |
| Extroversion | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
See Email audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Email have in Mexico?
Email has an estimated audience of 5,282,282 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Email fans?
51.1% of Email fans are female, 48.9% are male, with an average age of 34.0 years.
Which brands do Email fans like most?
Email fans show strongest brand affinity for World Wide Web (1.79×), Cloud computing (1.56×), and Artificial intelligence (1.66×) over the country average.
Where do Email fans live in Mexico?
Email fans in Mexico are most concentrated in State of Mexico (reach 660,722), Distrito Federal (reach 632,661), and Jalisco (reach 427,329). These three regions account for the largest share of the active audience.
What other brands do Email fans also like?
Beyond Email itself, the audience over-indexes on Cloud computing (1.56×), Artificial intelligence (1.66×), Payment (1.6×), and Internet forum (1.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.