Email Audience in Germany
Email has an estimated audience of 9,421,405 people in Germany. 52.0% are female, 48.0% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Social network, Mobile phones, Discount stores, Borussia Dortmund, Shopping.
The average Email fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Social network, Mobile phones, Discount stores, with strongest over-indexing on Social network (3.36× the country average). Demographically, the Email audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Email fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.2 |
| Estimated audience size | 9,421,405 |
Audience persona
The typical Email fan in Germany is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Social network.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,058,861 | 1× |
| Bayern | 1,736,505 | 1.15× |
| Baden-Württemberg | 1,422,554 | 1.11× |
| Hessen | 981,200 | 1.37× |
| Niedersachsen | 846,702 | 0.93× |
| Rheinland-Pfalz | 492,214 | 1.04× |
| Sachsen | 467,499 | 1.01× |
| Berlin | 443,445 | 1.05× |
| Schleswig-Holstein | 323,517 | 0.96× |
| Brandenburg | 271,417 | 0.93× |
| Thüringen | 259,903 | 1.08× |
| Sachsen-Anhalt | 237,316 | 0.97× |
| Hamburg | 165,083 | 0.78× |
| Mecklenburg-Vorpommern | 159,057 | 0.88× |
| Saarland | 93,439 | 0.81× |
| Bremen | 77,270 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social network | 3.36× | Internet & Social Media |
| Mobile phones | 3.2× | Technology & Electronics |
| Discount stores | 2.65× | Shopping |
| Borussia Dortmund | 1.95× | Sports |
| Shopping | 2.12× | Shopping |
| Design | 2.17× | Home & Garden |
| Android (operating system) | 3.06× | Technology & Electronics |
| Beauty | 2.11× | Beauty & Wellness |
| World Wide Web | 3.64× | Internet & Social Media |
| Business | 2.16× | Business & Career |
| 3.07× | Internet & Social Media | |
| Shopping malls | 3.18× | Shopping |
| Software | 2.12× | Technology & Electronics |
| Physical fitness | 2.16× | Sports |
| Automobiles | 2.24× | Cars & Mobility |
| Fitness and wellness | 2.1× | Sports |
| Barbie | 2.87× | Movies & TV |
| Commerzbank | 2.64× | Business & Career |
| FlixBus | 3.81× | Cars & Mobility |
| Shoes | 2.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
| Design Affinity | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
See Email audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Email have in Germany?
Email has an estimated audience of 9,421,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Email fans?
52.0% of Email fans are female, 48.0% are male, with an average age of 42.2 years.
Which brands do Email fans like most?
Email fans show strongest brand affinity for Social network (3.36×), Mobile phones (3.2×), and Discount stores (2.65×) over the country average.
Where do Email fans live in Germany?
Email fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,058,861), Bayern (reach 1,736,505), and Baden-Württemberg (reach 1,422,554). These three regions account for the largest share of the active audience.
What other brands do Email fans also like?
Beyond Email itself, the audience over-indexes on Mobile phones (3.2×), Discount stores (2.65×), Borussia Dortmund (1.95×), and Shopping (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.