Rascasse Audience Intelligence

Email Audience in Germany

A data profile of the people who buy, follow and care about Email in Germany — modelled from more than twelve digital signal sources. Email has an estimated audience of 9,421,405 people in Germany.

#227among Topic in Germany#24in Technology & Electronics

The average Email fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Social network, Mobile phones, with strongest over-indexing on Müller (company) (4.54× the country average).

Demographically, the Email audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Email fan in Germany is balanced, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Müller (company).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Email profile in Germany.

Audience size
9.4M
in Germany
Gender
52.0%♀
48.0% male
Age
42.2
average years
Country rank
#372
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Email fans

52.0% are female, 48.0% are male, average age 42.2.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Email audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age42.2
Estimated audience size9,421,405
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Email audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Email audience comes from Germany.

Worldwide audience distribution share by country for Email
CountryShare
United States18.5%
Italy5.3%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Email audience in Germany is strongest.

Fig. 05

Top regions by affinity

Email fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K1.31×
02Bayern~1.5M1.12×
03Thüringen~300K1.10×
04Baden-Württemberg~1.5M1.08×
05Sachsen~500K1.06×
06Rheinland-Pfalz~500K1.05×
07Sachsen-Anhalt~200K1.02×
08Berlin~400K0.99×
09Brandenburg~300K0.97×
10Nordrhein-Westfalen~2M0.96×
11Bremen~80K0.96×
12Schleswig-Holstein~300K0.95×
13Niedersachsen~800K0.93×
14Mecklenburg-Vorpommern~200K0.90×
15Saarland~100K0.88×
16Hamburg~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Email, Germany
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Email audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Email audience
#·InterestCategoryAffinity×
01Müller (company)Food & Beverages4.54×
02EssoCars & Mobility4.24×
03FlixBusCars & Mobility3.81×
04World Wide WebInternet & Social Media3.64×
05Social networkInternet & Social Media3.36×
06Mobile phonesTechnology & Electronics3.20×
07Shopping mallsShopping3.18×
08GoogleInternet & Social Media3.07×
09Android (operating system)Technology & Electronics3.06×
10Discount storesShopping2.65×
11CommerzbankBusiness & Career2.64×
12AutomobilesCars & Mobility2.24×
13DesignHome & Garden2.17×
14BusinessBusiness & Career2.16×
15Physical fitnessSports2.16×
16ShoppingShopping2.12×
17SoftwareTechnology & Electronics2.12×
18BeautyBeauty & Wellness2.11×
19Fitness and wellnessSports2.10×
20dB’sMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Email audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Email audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.97×
CreativityOPEN1.79×
ExtroversionTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Email audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
TraditionCONSERVATISM0.81×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Email have in Germany?

Email has an estimated audience of 9,421,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Email fans?

52.0% of Email fans are female, 48.0% are male, with an average age of 42.2 years.

03

Which brands do Email fans like most?

Email fans show strongest brand affinity for Müller (company) (4.54×), Social network (3.36×), and Mobile phones (3.2×) over the country average.

04

Where do Email fans live in Germany?

Email fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Email fans also like?

Beyond Email itself, the audience over-indexes on Social network (3.36×), Mobile phones (3.2×), dB’s (1.87×), and Discount stores (2.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Email audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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