A data profile of the people who buy, follow and care about Email in India — modelled from more than twelve digital signal sources. Email has an estimated audience of 15,650,057 people in India.
The average Email fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Social network, Android (operating system), World Wide Web, with strongest over-indexing on Social network (2.39× the country average).
Demographically, the Email audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Email fan in India is more male, around 32.7 years old, with strong Need for Security tendencies and a notable affinity for Social network.
The key figures that characterise the Email profile in India.
24.7% are female, 75.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 32.7 |
| Estimated audience size | 15,650,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Email audience comes from India.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~500K | 1.46× | |
| 02 | Maharashtra | ~1M | 1.27× | |
| 03 | Punjab (region) | ~300K | 1.25× | |
| 04 | Gujarat | ~500K | 1.23× | |
| 05 | Kerala | ~300K | 1.22× | |
| 06 | Madhya Pradesh | ~300K | 1.16× | |
| 07 | Karnataka | ~400K | 1.15× | |
| 08 | Telangana | ~300K | 1.14× | |
| 09 | Haryana | ~200K | 1.14× | |
| 10 | Andhra Pradesh | ~200K | 1.13× | |
| 11 | Uttarakhand | ~80K | 1.04× | |
| 12 | Mizoram | ~10K | 1.01× | |
| 13 | Goa | ~20K | 1.00× | |
| 14 | Uttar Pradesh | ~700K | 0.98× | |
| 15 | Himachal Pradesh | ~60K | 0.98× | |
| 16 | Meghalaya | ~20K | 0.95× | |
| 17 | Nagaland | ~10K | 0.92× | |
| 18 | Sikkim | ~6K | 0.92× | |
| 19 | Bihar | ~300K | 0.91× | |
| 20 | Rajasthan | ~300K | 0.90× | |
| 21 | Chhattisgarh | ~90K | 0.89× | |
| 22 | Tripura | ~20K | 0.89× | |
| 23 | Jharkhand | ~100K | 0.88× | |
| 24 | Assam | ~100K | 0.84× | |
| 25 | Manipur | ~20K | 0.84× | |
| 26 | West Bengal | ~400K | 0.83× | |
| 27 | Jammu and Kashmir | ~60K | 0.80× | |
| 28 | Odisha | ~100K | 0.73× | |
| 29 | Arunachal Pradesh | ~6K | 0.60× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 2.60× | ||
| 02 | Social network | Internet & Social Media | 2.39× | ||
| 03 | Data | Business & Career | 2.18× | ||
| 04 | Android (operating system) | Technology & Electronics | 2.04× | ||
| 05 | Cloud computing | Technology & Electronics | 1.97× | ||
| 06 | Instant messaging | Internet & Social Media | 1.95× | ||
| 07 | Leisure | Travel & Leisure | 1.89× | ||
| 08 | Privately held company | Business & Career | 1.79× | ||
| 09 | Computer network | Technology & Electronics | 1.79× | ||
| 10 | Mobile phones | Technology & Electronics | 1.77× | ||
| 11 | Communication | Technology & Electronics | 1.77× | ||
| 12 | Software | Technology & Electronics | 1.70× | ||
| 13 | Projection screen | Technology & Electronics | 1.65× | ||
| 14 | Machine | Business & Career | 1.61× | ||
| 15 | Artificial intelligence | Technology & Electronics | 1.60× | ||
| 16 | Play (activity) | Travel & Leisure | 1.56× | ||
| 17 | Video hosting service | Technology & Electronics | 1.52× | ||
| 18 | Telecommunication | Technology & Electronics | 1.52× | ||
| 19 | Broadcasting | Movies & TV | 1.51× | ||
| 20 | Pleasure | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Urban Lifestyle | OPEN | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× |
Email has an estimated audience of 15,650,057 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.7% of Email fans are female, 75.3% are male, with an average age of 32.7 years.
Email fans show strongest brand affinity for Social network (2.39×), Android (operating system) (2.04×), and World Wide Web (2.6×) over the country average.
Email fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~700K), and Tamil Nadu (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Android (operating system) (2.04×), World Wide Web (2.6×), Mobile phones (1.77×), and Software (1.7×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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