A data profile of the people who buy, follow and care about Email in Portugal — modelled from more than twelve digital signal sources. Email has an estimated audience of 3,069,727 people in Portugal.
The average Email fan in Portugal is 44.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Google, Social network, Software, with strongest over-indexing on Google (1.83× the country average).
Demographically, the Email audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Email fan in Portugal is balanced, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Portugal.
54.5% are female, 45.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.8 |
| Estimated audience size | 3,069,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Email audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~800K | 1.22× | |
| 02 | Santarém District | ~200K | 1.22× | |
| 03 | Azores | ~100K | 1.22× | |
| 04 | Braga District | ~400K | 1.20× | |
| 05 | Aveiro District | ~300K | 1.20× | |
| 06 | Setúbal District | ~400K | 1.15× | |
| 07 | Lisbon District | ~1M | 1.11× | |
| 08 | Coimbra District | ~200K | 1.06× | |
| 09 | Viseu District | ~100K | 1.04× | |
| 10 | Faro District | ~200K | 1.01× | |
| 11 | Leiria District | ~200K | 0.99× | |
| 12 | Madeira | ~90K | 0.99× | |
| 13 | Castelo Branco District | ~60K | 0.99× | |
| 14 | Viana do Castelo District | ~70K | 0.86× | |
| 15 | Vila Real District | ~50K | 0.86× | |
| 16 | Bragança District | ~30K | 0.85× | |
| 17 | Beja District | ~40K | 0.84× | |
| 18 | Guarda District | ~30K | 0.84× | |
| 19 | Portalegre District | ~30K | 0.82× | |
| 20 | Évora District | ~40K | 0.80× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dance costume | Fashion & Accessoires | 2.55× | ||
| 02 | Mobile payment | Business & Career | 2.41× | ||
| 03 | Payment | Business & Career | 2.36× | ||
| 04 | Digital wallet | Internet & Social Media | 2.26× | ||
| 05 | Google Play | Technology & Electronics | 2.09× | ||
| 06 | Payment system | Shopping | 2.00× | ||
| 07 | World Wide Web | Internet & Social Media | 1.98× | ||
| 08 | Fairy tale | Literature | 1.97× | ||
| 09 | Cloud computing | Technology & Electronics | 1.96× | ||
| 10 | Internet & Social Media | 1.83× | |||
| 11 | Hosiery | Fashion & Accessoires | 1.79× | ||
| 12 | Gemini | Technology & Electronics | 1.78× | ||
| 13 | Artificial intelligence | Technology & Electronics | 1.78× | ||
| 14 | OpenAI | Technology & Electronics | 1.78× | ||
| 15 | Android (operating system) | Technology & Electronics | 1.66× | ||
| 16 | Telecommunications equipment | Technology & Electronics | 1.64× | ||
| 17 | Social network | Internet & Social Media | 1.60× | ||
| 18 | International trade | Business & Career | 1.58× | ||
| 19 | Telecommunication | Technology & Electronics | 1.57× | ||
| 20 | Software | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Creativity | OPEN | 1.08× | |
| DIY Mentality | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.80× | |
| Travelling | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.81× |
Email has an estimated audience of 3,069,727 people in Portugal, concentrated in Lisbon District and Porto District.
54.5% of Email fans are female, 45.5% are male, with an average age of 44.8 years.
Email fans show strongest brand affinity for Google (1.83×), Social network (1.6×), and Software (1.53×) over the country average.
Email fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~800K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Social network (1.6×), Software (1.53×), Android (operating system) (1.66×), and World Wide Web (1.98×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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