Rascasse Audience Intelligence

Telecommunication Audience in Portugal

A data profile of the people who buy, follow and care about Telecommunication in Portugal — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 2,879,863 people in Portugal.

Telecommunication has an estimated audience of 2,879,863 people in Portugal. 49.9% are female, 50.1% are male, average age 46.0. Top brand affinities: Lindås, Dinheiro Vivo, Broadband, Inatel, 4G.

Top brand affinities include Lindås, Dinheiro Vivo, Broadband, with strongest over-indexing on Lindås (1.53× the country average).

Demographically, the Telecommunication audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Spirituality.

The typical Telecommunication fan in Portugal is balanced, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Lindås.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Telecommunication profile in Portugal.

Audience size
2.9M
in Portugal
Gender
49.9%
50.1% male
Age
46.0
average years
Country rank
#227
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telecommunication fans

49.9% are female, 50.1% are male, average age 46.0.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Telecommunication audience in Portugal
MetricValue
Female49.9%
Male50.1%
Average age46.0
Estimated audience size2,879,863
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Telecommunication audience in Portugal
Age bracketShare%
16-198%
20-2912%
30-3918%
40-4926%
50+36%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Telecommunication audience comes from Portugal.

Worldwide audience distribution share by country for Telecommunication
CountryShare
United States16.7%
India4.8%
Germany4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telecommunication audience
#·InterestCategoryAffinity×
01News24News2.02×
02West BengalTravel & Leisure1.97×
03Bhojpuri languagePolitics & Society1.91×
04IMovieTechnology & Electronics1.89×
05GarageBandMusic & Radio1.88×
06ZTETechnology & Electronics1.87×
07BroadbandTechnology & Electronics1.83×
08Nepali languagePolitics & Society1.77×
09Universal AudioMusic & Radio1.75×
10Games playedGames1.70×
114GTechnology & Electronics1.67×
12Music sequencerMusic & Radio1.63×
13Herrera ProvinceTravel & Leisure1.56×
14Electro-HarmonixMusic & Radio1.56×
15MapeiHome & Garden1.56×
16Traditionalist conservatismPolitics & Society1.55×
17LindåsTravel & Leisure1.53×
18Falkirk F.C.Sports1.52×
19Dinheiro VivoMovies & TV1.51×
20InatelBrand1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telecommunication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Telecommunication audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.06×
SpiritualityBALANCE1.03×
PatriotismCONSERVATISM1.01×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Telecommunication audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.76×
Luxury OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.77×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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