A data profile of the people who buy, follow and care about Telecommunication in Italy — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 13,612,159 people in Italy.
The average Telecommunication fan in Italy is 44.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Fastweb (telecommunications company), Tiscali, Ali, with strongest over-indexing on Fastweb (telecommunications company) (1.85× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Telecommunication fan in Italy is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Fastweb (telecommunications company).
The key figures that characterise the Telecommunication profile in Italy.
46.3% are female, 53.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 44.4 |
| Estimated audience size | 13,612,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Telecommunication audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2M | 1.26× | |
| 02 | Campania | ~2M | 1.26× | |
| 03 | Emilia-Romagna | ~1.5M | 1.23× | |
| 04 | Lombardy | ~3M | 1.20× | |
| 05 | Veneto | ~1.5M | 1.19× | |
| 06 | Tuscany | ~1M | 1.17× | |
| 07 | Piedmont | ~1M | 1.11× | |
| 08 | Marche | ~400K | 1.11× | |
| 09 | Sicilia | ~1M | 1.03× | |
| 10 | Friuli-Venezia Giulia | ~300K | 1.00× | |
| 11 | Calabria | ~400K | 0.98× | |
| 12 | Trentino-Alto Adige/Südtirol | ~300K | 0.98× | |
| 13 | Umbria | ~200K | 0.97× | |
| 14 | Abruzzo | ~300K | 0.91× | |
| 15 | Liguria | ~300K | 0.89× | |
| 16 | Puglia | ~800K | 0.85× | |
| 17 | Aosta Valley | ~30K | 0.78× | |
| 18 | Molise | ~50K | 0.77× | |
| 19 | Sardinia | ~300K | 0.76× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asymmetric digital subscriber line | Technology & Electronics | 2.03× | ||
| 02 | Fastweb (telecommunications company) | Technology & Electronics | 1.85× | ||
| 03 | Tiscali | Technology & Electronics | 1.80× | ||
| 04 | Canzone Napoletana | Music & Radio | 1.74× | ||
| 05 | Optical fiber | Technology & Electronics | 1.72× | ||
| 06 | Mobile telephony | Technology & Electronics | 1.69× | ||
| 07 | Egyptian Arabic | Politics & Society | 1.69× | ||
| 08 | Modem | Technology & Electronics | 1.63× | ||
| 09 | Storm | Travel & Leisure | 1.62× | ||
| 10 | Roby, Texas | Shopping | 1.58× | ||
| 11 | Medjugorje | Travel & Leisure | 1.58× | ||
| 12 | Augur | Politics & Society | 1.58× | ||
| 13 | Ali | Politics & Society | 1.57× | ||
| 14 | Telephone | Technology & Electronics | 1.56× | ||
| 15 | Western Union | Business & Career | 1.56× | ||
| 16 | Cult film | Movies & TV | 1.56× | ||
| 17 | Very Mobile | Technology & Electronics | 1.54× | ||
| 18 | Pellet fuel | Home & Garden | 1.54× | ||
| 19 | Telecommunications equipment | Technology & Electronics | 1.52× | ||
| 20 | Petal | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.05× | |
| Tradition | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Sustainability | BALANCE | 0.81× | |
| Sports Activity | POWER | 0.81× |
Telecommunication has an estimated audience of 13,612,159 people in Italy, concentrated in Lombardy and Lazio.
46.3% of Telecommunication fans are female, 53.7% are male, with an average age of 44.4 years.
Telecommunication fans show strongest brand affinity for Fastweb (telecommunications company) (1.85×), Tiscali (1.8×), and Ali (1.57×) over the country average.
Telecommunication fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on Tiscali (1.8×), Ali (1.57×), Telephone (1.56×), and Canzone Napoletana (1.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.