A data profile of the people who buy, follow and care about Tiscali in Italy — modelled from more than twelve digital signal sources. Tiscali has an estimated audience of 4,294,200 people in Italy.
The average Tiscali fan in Italy is 46.2 years old, more male, and lives primarily in Sardinia.
The audience is concentrated in Sardinia, Lazio, Lombardy.
Top brand affinities include Fastweb (telecommunications company), Mobile telephony, La Nuova Sardegna, with strongest over-indexing on Fastweb (telecommunications company) (4.44× the country average).
Demographically, the Tiscali audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tiscali fan in Italy is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Fastweb (telecommunications company).
The key figures that characterise the Tiscali profile in Italy.
43.0% are female, 57.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 46.2 |
| Estimated audience size | 4,294,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Tiscali audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 83.7% |
| United Kingdom | 3.2% |
| United States | 0.6% |
Where the Tiscali audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~800K | 5.93× | |
| 02 | Basilicata | ~90K | 2.14× | |
| 03 | Sicilia | ~500K | 1.25× | |
| 04 | Lazio | ~700K | 1.21× | |
| 05 | Calabria | ~100K | 0.97× | |
| 06 | Molise | ~20K | 0.88× | |
| 07 | Puglia | ~300K | 0.86× | |
| 08 | Lombardy | ~500K | 0.68× | |
| 09 | Piedmont | ~200K | 0.68× | |
| 10 | Campania | ~300K | 0.67× | |
| 11 | Tuscany | ~200K | 0.66× | |
| 12 | Marche | ~70K | 0.62× | |
| 13 | Abruzzo | ~60K | 0.61× | |
| 14 | Umbria | ~50K | 0.61× | |
| 15 | Aosta Valley | ~6K | 0.50× | |
| 16 | Veneto | ~200K | 0.45× | |
| 17 | Liguria | ~50K | 0.38× | |
| 18 | Emilia-Romagna | ~100K | 0.37× | |
| 19 | Friuli-Venezia Giulia | ~30K | 0.35× | |
| 20 | Trentino-Alto Adige/Südtirol | ~30K | 0.30× |
The strongest cross-interests of the Tiscali audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile virtual network operator | Technology & Electronics | 9.60× | ||
| 02 | Mobile telephony | Technology & Electronics | 5.67× | ||
| 03 | Asymmetric digital subscriber line | Technology & Electronics | 5.10× | ||
| 04 | Fastweb (telecommunications company) | Technology & Electronics | 4.44× | ||
| 05 | Optical fiber | Technology & Electronics | 2.92× | ||
| 06 | Modem | Technology & Electronics | 2.81× | ||
| 07 | La Nuova Sardegna | News | 2.70× | ||
| 08 | Photovoltaics | Home & Garden | 2.23× | ||
| 09 | L'Unione Sarda | News | 2.10× | ||
| 10 | Cagliari Calcio | Sports | 2.03× | ||
| 11 | MSN | News | 2.01× | ||
| 12 | Iliad | Technology & Electronics | 1.96× | ||
| 13 | WindTre | Technology & Electronics | 1.92× | ||
| 14 | Marketing communications | Business & Career | 1.89× | ||
| 15 | Wireless | Technology & Electronics | 1.86× | ||
| 16 | Vodafone | Technology & Electronics | 1.86× | ||
| 17 | Gmail | Internet & Social Media | 1.72× | ||
| 18 | Telecommunication | Technology & Electronics | 1.70× | ||
| 19 | Price | Shopping | 1.64× | ||
| 20 | Discounts and allowances | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Price Sensitivity | PREMIUM | 1.16× | |
| Patriotism | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Extroversion | THRILL | 0.91× |
Tiscali's target market in Italy covers an estimated 4,294,200 people, concentrated in Sardinia and Lazio.
43.0% of the Tiscali audience are female, 57.0% are male, with an average age of 46.2 years.
Tiscali fans show strongest brand affinity for Fastweb (telecommunications company) (4.44×), Mobile telephony (5.67×), and La Nuova Sardegna (2.7×) over the country average.
Tiscali fans in Italy are most concentrated in Sardinia (reach ~800K), Lazio (reach ~700K), and Lombardy (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tiscali itself, the audience over-indexes on Mobile telephony (5.67×), La Nuova Sardegna (2.7×), Iliad (1.96×), and Mobile virtual network operator (9.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tiscali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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