A data profile of the people who buy, follow and care about Discounts and allowances in Italy — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 10,872,582 people in Italy.
The average Discounts and allowances fan in Italy is 44.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Deal of the day, AliExpress, Price, with strongest over-indexing on Deal of the day (2.32× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Discounts and allowances fan in Italy is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Discounts and allowances profile in Italy.
58.4% are female, 41.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.4 |
| Estimated audience size | 10,872,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Discounts and allowances audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Abruzzo | ~200K | 1.04× | |
| 02 | Tuscany | ~700K | 1.03× | |
| 03 | Marche | ~300K | 1.03× | |
| 04 | Friuli-Venezia Giulia | ~200K | 1.01× | |
| 05 | Lombardy | ~2M | 1.00× | |
| 06 | Lazio | ~1.5M | 1.00× | |
| 07 | Campania | ~1M | 1.00× | |
| 08 | Sicilia | ~900K | 1.00× | |
| 09 | Veneto | ~900K | 1.00× | |
| 10 | Puglia | ~700K | 1.00× | |
| 11 | Calabria | ~300K | 1.00× | |
| 12 | Liguria | ~300K | 1.00× | |
| 13 | Emilia-Romagna | ~900K | 0.99× | |
| 14 | Piedmont | ~800K | 0.99× | |
| 15 | Sardinia | 0.00× | ||
| 16 | Trentino-Alto Adige/Südtirol | 0.00× | ||
| 17 | Umbria | 0.00× | ||
| 18 | Basilicata | 0.00× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 2.32× | ||
| 02 | Blanket | Home & Garden | 2.02× | ||
| 03 | Linens | Home & Garden | 1.94× | ||
| 04 | Price | Shopping | 1.80× | ||
| 05 | Comparison shopping website | Shopping | 1.74× | ||
| 06 | Wholesale | Fashion & Accessoires | 1.73× | ||
| 07 | Pillow | Home & Garden | 1.72× | ||
| 08 | Textile industry | Fashion & Accessoires | 1.71× | ||
| 09 | Groupon | Internet & Social Media | 1.70× | ||
| 10 | AliExpress | Shopping | 1.67× | ||
| 11 | Sandal | Fashion & Accessoires | 1.64× | ||
| 12 | PalermoToday | News | 1.64× | ||
| 13 | Mattress | Home & Garden | 1.60× | ||
| 14 | Blouse | Fashion & Accessoires | 1.58× | ||
| 15 | Bedding | Home & Garden | 1.58× | ||
| 16 | Artificial nails | Beauty & Wellness | 1.53× | ||
| 17 | Live Sicilia | News | 1.53× | ||
| 18 | Supply chain | Business & Career | 1.53× | ||
| 19 | Privalia | Fashion & Accessoires | 1.51× | ||
| 20 | Cyber Monday | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.12× | |
| Creativity | OPEN | 1.10× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.72× | |
| Indulgence | JOY | 0.75× |
Discounts and allowances has an estimated audience of 10,872,582 people in Italy, concentrated in Lombardy and Lazio.
58.4% of Discounts and allowances fans are female, 41.6% are male, with an average age of 44.4 years.
Discounts and allowances fans show strongest brand affinity for Deal of the day (2.32×), AliExpress (1.67×), and Price (1.8×) over the country average.
Discounts and allowances fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on AliExpress (1.67×), Price (1.8×), Blouse (1.58×), and Mattress (1.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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