Discounts and allowances Audience in Italy
Discounts and allowances has an estimated audience of 10,872,582 people in Italy. 58.4% are female, 41.6% are male, average age 44.4. Top regions: Lombardy, Campania, Tuscany. Top brand affinities: Deal of the day, AliExpress, Price, Blouse, Mattress.
The average Discounts and allowances fan in Italy is 44.4 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Tuscany. Top brand affinities include Deal of the day, AliExpress, Price, with strongest over-indexing on Deal of the day (2.32× the country average). Demographically, the Discounts and allowances audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Discounts and allowances fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.4 |
| Estimated audience size | 10,872,582 |
Audience persona
The typical Discounts and allowances fan in Italy is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,943,985 | 1.02× |
| Campania | 1,363,830 | 1.12× |
| Tuscany | 1,352,583 | 1.88× |
| Lazio | 1,208,521 | 0.91× |
| Veneto | 986,899 | 1.15× |
| Sicilia | 969,629 | 1.03× |
| Abruzzo | 697,110 | 2.91× |
| Emilia-Romagna | 642,302 | 0.72× |
| Marche | 628,621 | 2.32× |
| Calabria | 434,039 | 1.3× |
| Puglia | 430,703 | 0.58× |
| Piedmont | 354,521 | 0.44× |
| Liguria | 334,392 | 1.1× |
| Friuli-Venezia Giulia | 315,094 | 1.54× |
| Trentino-Alto Adige/Südtirol | None× | |
| Sardinia | None× | |
| Basilicata | None× | |
| Umbria | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deal of the day | 2.32× | Shopping |
| AliExpress | 1.67× | Shopping |
| Price | 1.8× | Shopping |
| Blouse | 1.58× | Fashion & Accessoires |
| Mattress | 1.6× | Home & Garden |
| Linens | 1.94× | Home & Garden |
| Privalia | 1.51× | Fashion & Accessoires |
| Artificial nails | 1.53× | Beauty & Wellness |
| Sandal | 1.64× | Fashion & Accessoires |
| Cyber Monday | 1.51× | Shopping |
| Bedding | 1.58× | Home & Garden |
| Live Sicilia | 1.53× | News |
| Comparison shopping website | 1.74× | Shopping |
| Groupon | 1.7× | Internet & Social Media |
| Blanket | 2.02× | Home & Garden |
| Textile industry | 1.71× | Fashion & Accessoires |
| Supply chain | 1.53× | Business & Career |
| Wholesale | 1.73× | Fashion & Accessoires |
| Pillow | 1.72× | Home & Garden |
| Sewing machine | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.76 |
| Indulgence | JOY | 1.67 |
| Luxury Orientation | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.02 |
| Convenience Orientation | PREMIUM | 1.02 |
| Pet Ownership | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
See Discounts and allowances audiences in other countries
- Discounts and allowances — Germany
- Discounts and allowances — United States
- Discounts and allowances — United Kingdom
- Discounts and allowances — France
- Discounts and allowances — Spain
- Discounts and allowances — Brazil
- Discounts and allowances — Japan
- Discounts and allowances — South Korea
- Discounts and allowances — India
- Discounts and allowances — Canada
- Discounts and allowances — Mexico
More Shopping audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Discounts and allowances have in Italy?
Discounts and allowances has an estimated audience of 10,872,582 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Discounts and allowances fans?
58.4% of Discounts and allowances fans are female, 41.6% are male, with an average age of 44.4 years.
Which brands do Discounts and allowances fans like most?
Discounts and allowances fans show strongest brand affinity for Deal of the day (2.32×), AliExpress (1.67×), and Price (1.8×) over the country average.
Where do Discounts and allowances fans live in Italy?
Discounts and allowances fans in Italy are most concentrated in Lombardy (reach 1,943,985), Campania (reach 1,363,830), and Tuscany (reach 1,352,583). These three regions account for the largest share of the active audience.
What other brands do Discounts and allowances fans also like?
Beyond Discounts and allowances itself, the audience over-indexes on AliExpress (1.67×), Price (1.8×), Blouse (1.58×), and Mattress (1.6×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.