Discounts and allowances Audience in Mexico
Discounts and allowances has an estimated audience of 4,854,822 people in Mexico. 54.9% are female, 45.1% are male, average age 35.9. Top brand affinities: infonavit, Deal of the day, Price Shoes, Sears, Farmacias Similares.
Top brand affinities include infonavit, Deal of the day, Price Shoes, with strongest over-indexing on infonavit (1.51× the country average). Demographically, the Discounts and allowances audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Category: Shopping · Type: Topic
Demographics of Discounts and allowances fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 35.9 |
| Estimated audience size | 4,854,822 |
Audience persona
The typical Discounts and allowances fan in Mexico is balanced, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for infonavit.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| infonavit | 1.51× | Business & Career |
| Deal of the day | 2.48× | Shopping |
| Price Shoes | 1.9× | Shopping |
| Sears | 1.59× | Shopping |
| Farmacias Similares | 1.65× | Shopping |
| Sears (Mexico) | 1.75× | |
| Aurrerá | 1.73× | Shopping |
| Discount stores | 1.6× | Shopping |
| Wholesale | 1.57× | Fashion & Accessoires |
| Discounting | 1.77× | Shopping |
| Veracruz, Veracruz | 1.53× | Travel & Leisure |
| Blouse | 1.75× | Fashion & Accessoires |
| Children's clothing | 1.53× | Fashion & Accessoires |
| Microblading | 1.9× | Beauty & Wellness |
| Stradivarius | 1.97× | Shopping |
| Black Friday (shopping) | 1.63× | Shopping |
| Skirt | 1.69× | Fashion & Accessoires |
| Personal stylist | 1.63× | Fashion & Accessoires |
| Carmine | 1.73× | Business & Career |
| Anti-aging cream | 1.7× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.43 |
| Travelling | THRILL | 1.57 |
| Design Affinity | PREMIUM | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.21 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
See Discounts and allowances audiences in other countries
- Discounts and allowances — Germany
- Discounts and allowances — United States
- Discounts and allowances — United Kingdom
- Discounts and allowances — France
- Discounts and allowances — Italy
- Discounts and allowances — Spain
- Discounts and allowances — Brazil
- Discounts and allowances — Japan
- Discounts and allowances — South Korea
- Discounts and allowances — India
- Discounts and allowances — Canada
More Shopping audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.