A data profile of the people who buy, follow and care about Discounts and allowances in Mexico — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 4,854,822 people in Mexico.
Discounts and allowances has an estimated audience of 4,854,822 people in Mexico. 54.9% are female, 45.1% are male, average age 35.9. Top brand affinities: infonavit, Deal of the day, Price Shoes, Sears, Sears (Mexico).
Top brand affinities include infonavit, Deal of the day, Price Shoes, with strongest over-indexing on infonavit (1.51× the country average).
Demographically, the Discounts and allowances audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Discounts and allowances fan in Mexico is balanced, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for infonavit.
The key figures that characterise the Discounts and allowances profile in Mexico.
54.9% are female, 45.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 35.9 |
| Estimated audience size | 4,854,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Discounts and allowances audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 2.48× | ||
| 02 | Stradivarius | Shopping | 1.97× | ||
| 03 | Price Shoes | Shopping | 1.90× | ||
| 04 | Microblading | Beauty & Wellness | 1.90× | ||
| 05 | Discounting | Shopping | 1.77× | ||
| 06 | Sears (Mexico) | Brand | 1.75× | ||
| 07 | Blouse | Fashion & Accessoires | 1.75× | ||
| 08 | Aurrerá | Shopping | 1.73× | ||
| 09 | Carmine | Business & Career | 1.73× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.70× | ||
| 11 | Skirt | Fashion & Accessoires | 1.69× | ||
| 12 | Farmacias Similares | Shopping | 1.65× | ||
| 13 | Black Friday (shopping) | Shopping | 1.63× | ||
| 14 | Personal stylist | Fashion & Accessoires | 1.63× | ||
| 15 | Discount stores | Shopping | 1.60× | ||
| 16 | Sears | Shopping | 1.59× | ||
| 17 | Wholesale | Fashion & Accessoires | 1.57× | ||
| 18 | Veracruz, Veracruz | Travel & Leisure | 1.53× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | infonavit | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| Quality Awareness | PREMIUM | 1.21× | |
| Design Affinity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Tradition | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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