Sears Audience in Mexico
Sears has an estimated audience of 6,533,423 people in Mexico. 55.5% are female, 44.5% are male, average age 36.5. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Dentistry, Public administration, Civil service, Sarcasm, MSN.
The average Sears fan in Mexico is 36.5 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Dentistry, Public administration, Civil service, with strongest over-indexing on Dentistry (5.41× the country average). Demographically, the Sears audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Sears fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 36.5 |
| Estimated audience size | 6,533,423 |
Audience persona
The typical Sears fan in Mexico is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Dentistry.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,939,141 | 2.16× |
| Distrito Federal | 1,310,433 | 1.52× |
| Veracruz (state) | 619,219 | 1.61× |
| Nuevo Leon | 496,411 | 1.27× |
| Jalisco | 412,306 | 0.85× |
| Guanajuato | 380,383 | 1.23× |
| Puebla | 345,617 | 1× |
| Yucatan | 246,828 | 1.82× |
| Michoacan de Ocampo | 213,951 | 0.95× |
| Tamaulipas | 210,314 | 0.96× |
| Baja California | 206,122 | 0.76× |
| Durango | 167,703 | 1.85× |
| Chihuahua | 161,375 | 0.71× |
| Chiapas | 155,196 | 0.79× |
| Hidalgo | 135,071 | 0.85× |
| Morelos | 133,078 | 1.18× |
| Coahuila de Zaragoza | 112,660 | 0.57× |
| Sinaloa | 100,752 | 0.58× |
| Guerrero | 95,738 | 0.58× |
| Aguascalientes | 84,446 | 1.02× |
| Oaxaca | 69,529 | 0.38× |
| Baja California Sur | 61,697 | 1.18× |
| Nayarit | 58,687 | 0.93× |
| Zacatecas | 53,640 | 0.65× |
| Colima | 36,206 | 0.86× |
| Tlaxcala | 29,304 | 0.39× |
| Campeche | 16,410 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 5.41× | Business & Career |
| Public administration | 8.42× | Business & Career |
| Civil service | 9.21× | Politics & Society |
| Sarcasm | 3.94× | Politics & Society |
| MSN | 3.19× | News |
| Machu Picchu | 5.94× | Travel & Leisure |
| Real estate broker | 5.94× | Home & Garden |
| Love & Sex | 6.03× | Kids & Family |
| Travel agency | 3.39× | Travel & Leisure |
| Essay | 7.96× | Literature |
| Pedro Pascal | 3.09× | Movies & TV |
| Catholic Church | 2.4× | Politics & Society |
| Office 365 | 3.46× | Technology & Electronics |
| Game consoles | 2.23× | Technology & Electronics |
| Doctor of Medicine | 4.17× | Business & Career |
| Bullying awareness | 5.51× | Politics & Society |
| Monarchy of the United Kingdom | 5.94× | Politics & Society |
| General practitioner | 4.54× | Health |
| Relaxation technique | 4.9× | Health |
| Eye protection | 7.27× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.8 |
| Quality Awareness | PREMIUM | 1.73 |
| Travelling | THRILL | 1.6 |
| Price Sensitivity | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.49 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 48.7% |
| United States | 32.9% |
| Canada | 1.7% |
See Sears audiences in other countries
More Shopping audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
How many fans does Sears have in Mexico?
Sears has an estimated audience of 6,533,423 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Sears fans?
55.5% of Sears fans are female, 44.5% are male, with an average age of 36.5 years.
Which brands do Sears fans like most?
Sears fans show strongest brand affinity for Dentistry (5.41×), Public administration (8.42×), and Civil service (9.21×) over the country average.
Where do Sears fans live in Mexico?
Sears fans in Mexico are most concentrated in State of Mexico (reach 1,939,141), Distrito Federal (reach 1,310,433), and Veracruz (state) (reach 619,219). These three regions account for the largest share of the active audience.
What other brands do Sears fans also like?
Beyond Sears itself, the audience over-indexes on Public administration (8.42×), Civil service (9.21×), Sarcasm (3.94×), and MSN (3.19×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.