Sears Target Market in Mexico
Sears has an estimated audience of 6,533,423 people in Mexico. 55.5% are female, 44.5% are male, average age 36.5. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Shopping and fashion, Valentine's Day, Costa Rica, Love & Sex, Exfoliation (cosmetology).
The average Sears fan in Mexico is 36.5 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (52.22× the country average). Demographically, the Sears audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Customer demographics of Sears
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 36.5 |
| Estimated audience size | 6,533,423 |
Audience persona
The typical Sears fan in Mexico is more female, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
Sears customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~2M | 2.16× |
| Distrito Federal | ~1.5M | 1.52× |
| Veracruz (state) | ~600K | 1.61× |
| Nuevo Leon | ~500K | 1.27× |
| Jalisco | ~400K | 0.85× |
| Guanajuato | ~400K | 1.23× |
| Puebla | ~300K | 1× |
| Yucatan | ~200K | 1.82× |
| Michoacan de Ocampo | ~200K | 0.95× |
| Tamaulipas | ~200K | 0.96× |
| Baja California | ~200K | 0.76× |
| Durango | ~200K | 1.85× |
| Chihuahua | ~200K | 0.71× |
| Chiapas | ~200K | 0.79× |
| Hidalgo | ~100K | 0.85× |
| Morelos | ~100K | 1.18× |
| Coahuila de Zaragoza | ~100K | 0.58× |
| Sinaloa | ~100K | 0.58× |
| Guerrero | ~100K | 0.58× |
| Aguascalientes | ~80K | 1.02× |
| Oaxaca | ~70K | 0.39× |
| Baja California Sur | ~60K | 1.18× |
| Nayarit | ~60K | 0.93× |
| Zacatecas | ~50K | 0.65× |
| Colima | ~40K | 0.87× |
| Tlaxcala | ~30K | 0.4× |
| Campeche | ~20K | 0.34× |
Top brand affinities of the Sears audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 52.22× | Shopping |
| Valentine's Day | 173.51× | Kids & Family |
| Costa Rica | 89.83× | Travel & Leisure |
| Love & Sex | 155.71× | Kids & Family |
| Exfoliation (cosmetology) | 168.99× | Beauty & Wellness |
| Game consoles | 37.66× | Technology & Electronics |
| Catholic Church | 22.78× | Politics & Society |
| Sarcasm | 24.68× | Politics & Society |
| Dentistry | 24.68× | Business & Career |
| Travel agency | 20.57× | Travel & Leisure |
| Freeware | 22.15× | Technology & Electronics |
| Mobile game | 16.6× | Games |
| Doctor of Medicine | 24.37× | Business & Career |
| Public administration | 23.1× | Business & Career |
| Breastfeeding | 18.35× | Kids & Family |
| General practitioner | 22.15× | Health |
| Broadcasting of sports events | 15.51× | Movies & TV |
| Civil service | 21.52× | Politics & Society |
| Machu Picchu | 17.09× | Travel & Leisure |
| Fiber-optic communication | 157.38× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 6.12 |
| Spirituality | BALANCE | 5.17 |
| Mindfulness | BALANCE | 2.54 |
| Risk Appetite | THRILL | 2.36 |
| Quality Awareness | PREMIUM | 2.19 |
| Price Sensitivity | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 48.6% |
| United States | 32.8% |
| India | 1.7% |
See Sears audiences in other countries
More Shopping audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
Who is Sears's target market in Mexico?
Sears's target market in Mexico covers an estimated 6,533,423 people, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Sears customers?
55.5% of the Sears audience are female, 44.5% are male, with an average age of 36.5 years.
Which brands do Sears fans like most?
Sears fans show strongest brand affinity for Shopping and fashion (52.22×), Valentine's Day (173.51×), and Costa Rica (89.83×) over the country average.
Where do Sears fans live in Mexico?
Sears fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1.5M), and Veracruz (state) (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Sears fans also like?
Beyond Sears itself, the audience over-indexes on Valentine's Day (173.51×), Costa Rica (89.83×), Love & Sex (155.71×), and Exfoliation (cosmetology) (168.99×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.