Samsung Audience in Mexico
Samsung has an estimated audience of 7,030,732 people in Mexico. 45.6% are female, 54.4% are male, average age 34.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Google Drive, Mobile payment, Smart device, Spring cleaning, Whirlpool Corporation.
The average Samsung fan in Mexico is 34.3 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Google Drive, Mobile payment, Smart device, with strongest over-indexing on Google Drive (1.54× the country average). Demographically, the Samsung audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Samsung fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 34.3 |
| Estimated audience size | 7,030,732 |
Audience persona
The typical Samsung fan in Mexico is balanced, around 34.3 years old, with strong Mindfulness tendencies and a notable affinity for Google Drive.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,416,199 | 1.47× |
| Distrito Federal | 1,345,533 | 1.45× |
| Jalisco | 617,026 | 1.19× |
| Puebla | 485,816 | 1.3× |
| Veracruz (state) | 483,452 | 1.17× |
| Nuevo Leon | 413,474 | 0.98× |
| Guanajuato | 386,059 | 1.16× |
| Michoacan de Ocampo | 298,785 | 1.23× |
| Chiapas | 245,061 | 1.16× |
| Baja California | 233,913 | 0.8× |
| Chihuahua | 206,407 | 0.85× |
| Hidalgo | 192,865 | 1.13× |
| Coahuila de Zaragoza | 190,658 | 0.9× |
| Oaxaca | 188,179 | 0.97× |
| Guerrero | 183,783 | 1.03× |
| Yucatan | 163,611 | 1.12× |
| Tamaulipas | 152,223 | 0.65× |
| Morelos | 126,734 | 1.04× |
| Sinaloa | 120,312 | 0.64× |
| Tlaxcala | 88,234 | 1.09× |
| Aguascalientes | 83,807 | 0.94× |
| Durango | 79,100 | 0.81× |
| Zacatecas | 73,078 | 0.82× |
| Nayarit | 52,276 | 0.77× |
| Campeche | 50,251 | 0.94× |
| Baja California Sur | 38,059 | 0.68× |
| Colima | 31,779 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 1.54× | Technology & Electronics |
| Mobile payment | 1.65× | Business & Career |
| Smart device | 1.52× | Technology & Electronics |
| Spring cleaning | 1.63× | Home & Garden |
| Whirlpool Corporation | 2.01× | Home & Garden |
| Conglomerate (company) | 1.84× | Business & Career |
| Eduardo Capetillo | 1.81× | Movies & TV |
| Eternal (band) | 1.56× | Music & Radio |
| Herbal Essences | 1.85× | Beauty & Wellness |
| Electronic keyboard | 1.64× | Music & Radio |
| Spring Air Company | 2.12× | Home & Garden |
| Chromecast | 1.58× | Technology & Electronics |
| Home insurance | 1.54× | Business & Career |
| Part-time | 1.62× | Business & Career |
| True Detective | 1.74× | Movies & TV |
| Vila Pouca de Aguiar | 1.55× | Travel & Leisure |
| Jumanji | 1.59× | Movies & TV |
| Cleaner | 1.5× | Business & Career |
| Picture frame | 1.57× | Home & Garden |
| Lysol | 1.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.94 |
| Risk Appetite | THRILL | 2.53 |
| Design Affinity | PREMIUM | 2.39 |
| Luxury Orientation | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.69 |
| Travelling | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Brazil | 7.1% |
| India | 5.1% |
See Samsung audiences in other countries
More Entertainment audiences in Mexico
- Apple (6,202,996)
- Yamaha Corporation (1,582,936)
- Sony (1,490,007)
- JBL (1,127,298)
- Chromecast (560,687)
Frequently asked questions
How many fans does Samsung have in Mexico?
Samsung has an estimated audience of 7,030,732 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Samsung fans?
45.6% of Samsung fans are female, 54.4% are male, with an average age of 34.3 years.
Which brands do Samsung fans like most?
Samsung fans show strongest brand affinity for Google Drive (1.54×), Mobile payment (1.65×), and Smart device (1.52×) over the country average.
Where do Samsung fans live in Mexico?
Samsung fans in Mexico are most concentrated in State of Mexico (reach 1,416,199), Distrito Federal (reach 1,345,533), and Jalisco (reach 617,026). These three regions account for the largest share of the active audience.
What other brands do Samsung fans also like?
Beyond Samsung itself, the audience over-indexes on Mobile payment (1.65×), Smart device (1.52×), Spring cleaning (1.63×), and Whirlpool Corporation (2.01×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.