A data profile of the people who buy, follow and care about Samsung in Mexico — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 7,362,178 people in Mexico.
The average Samsung fan in Mexico is 34.3 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Google Drive, Mobile payment, Smart device, with strongest over-indexing on Google Drive (1.54× the country average).
Demographically, the Samsung audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Samsung fan in Mexico is balanced, around 34.3 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
The key figures that characterise the Samsung profile in Mexico.
45.6% are female, 54.4% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 34.3 |
| Estimated audience size | 7,362,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Samsung audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.47× | |
| 02 | Distrito Federal | ~1.5M | 1.45× | |
| 03 | Puebla | ~500K | 1.30× | |
| 04 | Michoacan de Ocampo | ~300K | 1.23× | |
| 05 | Jalisco | ~600K | 1.19× | |
| 06 | Veracruz (state) | ~500K | 1.17× | |
| 07 | Guanajuato | ~400K | 1.16× | |
| 08 | Chiapas | ~200K | 1.16× | |
| 09 | Hidalgo | ~200K | 1.13× | |
| 10 | Yucatan | ~200K | 1.12× | |
| 11 | Tlaxcala | ~90K | 1.09× | |
| 12 | Morelos | ~100K | 1.04× | |
| 13 | Guerrero | ~200K | 1.03× | |
| 14 | Nuevo Leon | ~400K | 0.98× | |
| 15 | Oaxaca | ~200K | 0.97× | |
| 16 | Aguascalientes | ~80K | 0.94× | |
| 17 | Campeche | ~50K | 0.94× | |
| 18 | Coahuila de Zaragoza | ~200K | 0.90× | |
| 19 | Chihuahua | ~200K | 0.85× | |
| 20 | Zacatecas | ~70K | 0.82× | |
| 21 | Durango | ~80K | 0.81× | |
| 22 | Baja California | ~200K | 0.80× | |
| 23 | Nayarit | ~50K | 0.77× | |
| 24 | Colima | ~30K | 0.71× | |
| 25 | Baja California Sur | ~40K | 0.68× | |
| 26 | Tamaulipas | ~200K | 0.65× | |
| 27 | Sinaloa | ~100K | 0.65× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stephanie McMahon | Sports | 2.73× | ||
| 02 | Spring Air Company | Home & Garden | 2.12× | ||
| 03 | Whirlpool Corporation | Home & Garden | 2.01× | ||
| 04 | David Faitelson | News | 1.88× | ||
| 05 | Herbal Essences | Beauty & Wellness | 1.85× | ||
| 06 | Conglomerate (company) | Business & Career | 1.84× | ||
| 07 | Eduardo Capetillo | Movies & TV | 1.81× | ||
| 08 | True Detective | Movies & TV | 1.74× | ||
| 09 | Mobile payment | Business & Career | 1.65× | ||
| 10 | Electronic keyboard | Music & Radio | 1.64× | ||
| 11 | Spring cleaning | Home & Garden | 1.63× | ||
| 12 | Part-time | Business & Career | 1.62× | ||
| 13 | Jumanji | Movies & TV | 1.59× | ||
| 14 | Chromecast | Technology & Electronics | 1.58× | ||
| 15 | Eternal (band) | Music & Radio | 1.56× | ||
| 16 | Vila Pouca de Aguiar | Travel & Leisure | 1.55× | ||
| 17 | Google Drive | Technology & Electronics | 1.54× | ||
| 18 | Home insurance | Business & Career | 1.54× | ||
| 19 | Smart device | Technology & Electronics | 1.52× | ||
| 20 | Gloss (comics) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Career Orientation | POWER | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Risk Appetite | THRILL | 0.57× | |
| Mindfulness | BALANCE | 0.58× |
Samsung's target market in Mexico covers an estimated 7,362,178 people, concentrated in State of Mexico and Distrito Federal.
45.6% of the Samsung audience are female, 54.4% are male, with an average age of 34.3 years.
Samsung fans show strongest brand affinity for Google Drive (1.54×), Mobile payment (1.65×), and Smart device (1.52×) over the country average.
Samsung fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Mobile payment (1.65×), Smart device (1.52×), Spring cleaning (1.63×), and Eduardo Capetillo (1.81×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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