Rascasse Audience Intelligence

Samsung Target Market in United States

A data profile of the people who buy, follow and care about Samsung in United States — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 23,092,866 people in United States.

#2among Entertainment in United States#140among Brand in United States#68in Technology & Electronics

The average Samsung fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Computers, Mobile phones, Video games, with strongest over-indexing on Computers (1.67× the country average).

Demographically, the Samsung audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samsung fan in United States is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Computers.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samsung profile in United States.

Audience size
23.1M
in United States
Gender
45.4%♀
54.6% male
Age
41.6
average years
Country rank
#1362
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Samsung

45.4% are female, 54.6% are male, average age 41.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Samsung audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.6
Estimated audience size23,092,866
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Samsung audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Samsung audience comes from United States.

Worldwide audience distribution share by country for Samsung
CountryShare
United States11.9%
Brazil7.0%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samsung audience in United States is strongest.

Fig. 05

Top regions by affinity

Samsung customers by region in United States
#RegionReachAffinity×
01Texas~3M1.39×
02New York~1.5M1.30×
03Florida~2M1.29×
04New Jersey~800K1.29×
05Alaska~60K1.27×
06California~3M1.26×
07Arizona~600K1.21×
08Georgia~800K1.17×
09Nevada~300K1.16×
10New Mexico~100K1.16×
11Louisiana~300K1.11×
12Maryland~400K1.09×
13Illinois~800K1.08×
14Alabama~300K1.08×
15Virginia~600K1.05×
16Washington~500K1.04×
17Tennessee~500K1.01×
18Colorado~400K1.00×
19South Carolina~300K1.00×
20Oklahoma~300K1.00×
21Utah~200K1.00×
22Kansas~200K1.00×
23North Carolina~700K0.98×
24Kentucky~300K0.98×
25Connecticut~200K0.98×
26Arkansas~200K0.98×
27Pennsylvania~800K0.97×
28Indiana~400K0.97×
29Michigan~600K0.96×
30Missouri~400K0.96×
31North Dakota~50K0.96×
32Hawaii~90K0.95×
33Delaware~60K0.94×
34Ohio~700K0.93×
35Oregon~200K0.93×
36Wyoming~30K0.93×
37Massachusetts~400K0.92×
38Mississippi~200K0.92×
39Idaho~100K0.92×
40Nebraska~100K0.92×
41South Dakota~50K0.91×
42Minnesota~300K0.89×
43Iowa~200K0.89×
44West Virginia~100K0.89×
45Wisconsin~300K0.88×
46New Hampshire~70K0.81×
47Rhode Island~60K0.81×
48Washington, District of Columbia~60K0.81×
49Montana~50K0.80×
50Maine~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Samsung, United States
0.72×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samsung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samsung audience
#·InterestCategoryAffinity×
01Quinceañera (telenovela)Movies & TV3.19×
02Google NewsNews2.15×
03Instant messagingInternet & Social Media2.05×
04AsiaTravel & Leisure1.93×
05MenardsHome & Garden1.80×
06GmailInternet & Social Media1.77×
07Mobile phonesTechnology & Electronics1.74×
08T-MobileTechnology & Electronics1.74×
09Facebook MessengerInternet & Social Media1.74×
10Best BuyShopping1.72×
11ElectronicsTechnology & Electronics1.72×
12Video gamesGames1.71×
13MexicoTravel & Leisure1.70×
14ComputersTechnology & Electronics1.67×
15Google DriveTechnology & Electronics1.67×
16Concurrent Versions SystemTechnology & Electronics1.59×
17Mobile appTechnology & Electronics1.57×
18FloridaTravel & Leisure1.57×
19AutoZoneCars & Mobility1.57×
20FriendshipKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samsung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samsung audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
Career OrientationPOWER1.30×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samsung audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
SustainabilityBALANCE0.81×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Samsung's target market in United States?

Samsung's target market in United States covers an estimated 23,092,866 people, concentrated in California and Texas.

02

What is the gender split and age of Samsung customers?

45.4% of the Samsung audience are female, 54.6% are male, with an average age of 41.6 years.

03

Which brands do Samsung fans like most?

Samsung fans show strongest brand affinity for Computers (1.67×), Mobile phones (1.74×), and Video games (1.71×) over the country average.

04

Where do Samsung fans live in United States?

Samsung fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Samsung fans also like?

Beyond Samsung itself, the audience over-indexes on Mobile phones (1.74×), Video games (1.71×), Instant messaging (2.05×), and Mobile app (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Samsung audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →