Samsung Audience in United States

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Samsung has an estimated audience of 23,038,042 people in United States. 45.4% are female, 54.6% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Computers, Mobile phones, Video games, Instant messaging, Mobile app.

The average Samsung fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Computers, Mobile phones, Video games, with strongest over-indexing on Computers (1.67× the country average). Demographically, the Samsung audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Samsung fans

Demographic split for Samsung audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.6
Estimated audience size23,038,042

Audience persona

The typical Samsung fan in United States is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Computers.

Top regions in United States

Top regions ranked by reach for Samsung in United States
RegionReachAffinity
California3,298,3011.3×
Texas2,919,6341.47×
Florida2,059,4651.32×
New York1,774,4721.38×
Georgia862,5411.22×
Illinois862,2391.12×
New Jersey798,7181.36×
Pennsylvania777,7411×
North Carolina711,1811.03×
Ohio680,9860.96×
Virginia615,7811.1×
Arizona599,6671.27×
Michigan597,2740.99×
Washington495,3271.07×
Tennessee466,5401.01×
Massachusetts439,5580.97×
Maryland437,1081.1×
Indiana425,2091.01×
Colorado366,5461.01×
Alabama363,2321.13×
Missouri357,0930.96×
South Carolina356,5521.03×
Wisconsin307,5990.89×
Minnesota296,7020.9×
Louisiana291,1540.98×
Kentucky281,6660.98×
Nevada260,4451.17×
Oklahoma259,5331.01×
Oregon252,9470.96×
Connecticut226,7320.98×
Utah207,9221.01×
Arkansas184,1550.97×
Kansas179,7780.99×
Mississippi166,1470.88×
Iowa162,2570.85×
New Mexico130,0821.13×
Nebraska102,1410.88×
Idaho101,7680.88×
Hawaii92,6500.94×
West Virginia88,2060.82×
New Hampshire70,0130.77×
Alaska60,0451.22×
Delaware58,3150.92×
Rhode Island56,9670.78×
Washington, District of Columbia56,4740.82×
Maine56,0760.68×
Montana46,3400.73×
South Dakota43,4250.82×
North Dakota43,1830.91×
Wyoming27,4770.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samsung audience
BrandAffinityCategory
Computers1.67×Technology & Electronics
Mobile phones1.74×Technology & Electronics
Video games1.71×Games
Instant messaging2.05×Internet & Social Media
Mobile app1.57×Technology & Electronics
T-Mobile1.74×Technology & Electronics
Best Buy1.72×Shopping
Gmail1.77×Internet & Social Media
Friendship1.51×Kids & Family
Florida1.57×Travel & Leisure
Google Drive1.67×Technology & Electronics
Electronics1.72×Technology & Electronics
AutoZone1.57×Cars & Mobility
Quinceañera (telenovela)3.19×Movies & TV
Mexico1.7×Travel & Leisure
Google News2.15×News
Concurrent Versions System1.59×Technology & Electronics
Menards1.8×Home & Garden
Asia1.93×Travel & Leisure
Facebook Messenger1.74×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samsung audience
TraitClusterScore
ExtroversionTHRILL1.4
Convenience OrientationPREMIUM1.16
IndulgenceJOY1.1
Family OrientationCONSERVATISM1.1
Price SensitivityPREMIUM1.1
Social Media UsageJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Samsung
CountryShare
United States12.1%
Brazil7.1%
India5.1%

See Samsung audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Samsung have in United States?

Samsung has an estimated audience of 23,038,042 people in United States, concentrated in California and Texas.

What is the gender split and age of Samsung fans?

45.4% of Samsung fans are female, 54.6% are male, with an average age of 41.6 years.

Which brands do Samsung fans like most?

Samsung fans show strongest brand affinity for Computers (1.67×), Mobile phones (1.74×), and Video games (1.71×) over the country average.

Where do Samsung fans live in United States?

Samsung fans in United States are most concentrated in California (reach 3,298,301), Texas (reach 2,919,634), and Florida (reach 2,059,465). These three regions account for the largest share of the active audience.

What other brands do Samsung fans also like?

Beyond Samsung itself, the audience over-indexes on Mobile phones (1.74×), Video games (1.71×), Instant messaging (2.05×), and Mobile app (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.