Sony Audience in United States
Sony has an estimated audience of 7,757,037 people in United States. 35.9% are female, 64.1% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Movies, Online shopping, Video games, Photography, Spotify.
The average Sony fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Movies, Online shopping, Video games, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Sony audience skews more male with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Sony fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 37.7 |
| Estimated audience size | 7,757,037 |
Audience persona
The typical Sony fan in United States is more male, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Movies.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,166,238 | 1.37× |
| New York | 890,960 | 2.06× |
| Texas | 788,704 | 1.18× |
| Florida | 584,527 | 1.11× |
| Illinois | 286,534 | 1.11× |
| Georgia | 269,812 | 1.13× |
| Pennsylvania | 235,056 | 0.9× |
| Ohio | 225,307 | 0.94× |
| North Carolina | 222,426 | 0.95× |
| New Jersey | 213,767 | 1.08× |
| Washington | 198,330 | 1.27× |
| Virginia | 187,392 | 0.99× |
| Michigan | 187,048 | 0.92× |
| Arizona | 157,328 | 0.99× |
| Tennessee | 154,373 | 0.99× |
| Massachusetts | 152,931 | 1× |
| Indiana | 135,263 | 0.95× |
| Maryland | 131,736 | 0.99× |
| Kansas | 120,025 | 1.96× |
| Colorado | 118,953 | 0.97× |
| Missouri | 115,832 | 0.93× |
| Oregon | 103,603 | 1.17× |
| South Carolina | 102,490 | 0.88× |
| Nevada | 98,850 | 1.32× |
| Louisiana | 97,094 | 0.97× |
| Wisconsin | 96,148 | 0.82× |
| Minnesota | 96,131 | 0.86× |
| Kentucky | 94,897 | 0.98× |
| Alabama | 93,334 | 0.86× |
| Oklahoma | 82,724 | 0.96× |
| Connecticut | 72,627 | 0.93× |
| Utah | 70,199 | 1.01× |
| Iowa | 68,497 | 1.07× |
| Arkansas | 56,040 | 0.88× |
| Mississippi | 55,940 | 0.88× |
| New Mexico | 34,306 | 0.88× |
| Hawaii | 33,154 | 0.99× |
| Idaho | 32,392 | 0.83× |
| Nebraska | 31,275 | 0.8× |
| Washington, District of Columbia | 29,824 | 1.28× |
| West Virginia | 28,691 | 0.79× |
| New Hampshire | 22,426 | 0.73× |
| Maine | 20,685 | 0.74× |
| Rhode Island | 20,404 | 0.83× |
| Montana | 16,839 | 0.78× |
| Delaware | 16,767 | 0.78× |
| Alaska | 16,154 | 0.97× |
| North Dakota | 13,760 | 0.86× |
| South Dakota | 13,668 | 0.76× |
| Wyoming | 9,677 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 1.51× | Movies & TV |
| Online shopping | 1.57× | Shopping |
| Video games | 1.8× | Games |
| Photography | 1.5× | Arts & Culture |
| Spotify | 1.76× | Internet & Social Media |
| Electronics | 2.16× | Technology & Electronics |
| Peacemaker | 1.67× | Movies & TV |
| Casey | 2.07× | Music & Radio |
| Fishing reel | 2.28× | Sports |
| Batman | 1.8× | Movies & TV |
| Twitch | 2.04× | Games |
| Nick Lachey | 10.41× | Movies & TV |
| Mobile game | 1.56× | Games |
| Barbie | 2.11× | Movies & TV |
| PC game | 2.41× | Games |
| Battlefield 4 | 10.59× | Games |
| One Piece | 2.45× | Movies & TV |
| Chrono Trigger | 12.03× | Games |
| Smart TV | 3.01× | Technology & Electronics |
| Rhianna (singer) | 2.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.41 |
| Extroversion | THRILL | 1.38 |
| Indulgence | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.24 |
| Social Media Usage | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| India | 10.8% |
| Japan | 8.6% |
See Sony audiences in other countries
More Entertainment audiences in United States
- Apple (42,982,731)
- Samsung (23,038,042)
- Yamaha Corporation (6,532,762)
- Beats Electronics (5,027,938)
- Aaron's (4,549,505)
Frequently asked questions
How many fans does Sony have in United States?
Sony has an estimated audience of 7,757,037 people in United States, concentrated in California and New York.
What is the gender split and age of Sony fans?
35.9% of Sony fans are female, 64.1% are male, with an average age of 37.7 years.
Which brands do Sony fans like most?
Sony fans show strongest brand affinity for Movies (1.51×), Online shopping (1.57×), and Video games (1.8×) over the country average.
Where do Sony fans live in United States?
Sony fans in United States are most concentrated in California (reach 1,166,238), New York (reach 890,960), and Texas (reach 788,704). These three regions account for the largest share of the active audience.
What other brands do Sony fans also like?
Beyond Sony itself, the audience over-indexes on Online shopping (1.57×), Video games (1.8×), Photography (1.5×), and Spotify (1.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.