Rascasse Audience Intelligence

Sony Target Market in United States

A data profile of the people who buy, follow and care about Sony in United States — modelled from more than twelve digital signal sources. Sony has an estimated audience of 7,867,876 people in United States.

#3among Entertainment in United States#468among Brand in United States#205in Technology & Electronics

The average Sony fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Movies, Online shopping, Video games, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Sony audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sony fan in United States is more male, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for Movies.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sony profile in United States.

Audience size
7.9M
in United States
Gender
35.9%♀
64.1% male
Age
37.7
average years
Country rank
#4497
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sony

35.9% are female, 64.1% are male, average age 37.7.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Sony audience in United States
MetricValue
Female35.9%
Male64.1%
Average age37.7
Estimated audience size7,867,876
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Sony audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3917%
40-4917%
50+20%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Sony audience comes from United States.

Worldwide audience distribution share by country for Sony
CountryShare
United States15.1%
India10.7%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sony audience in United States is strongest.

Fig. 05

Top regions by affinity

Sony customers by region in United States
#RegionReachAffinity×
01New York~700K1.71×
02Kansas~100K1.66×
03California~1M1.29×
04Nevada~90K1.20×
05Washington~200K1.19×
06Texas~800K1.17×
07Washington, District of Columbia~30K1.16×
08Georgia~300K1.15×
09Alaska~20K1.14×
10Florida~600K1.12×
11Illinois~300K1.10×
12Oregon~100K1.07×
13New Jersey~200K1.06×
14Hawaii~40K1.06×
15Louisiana~100K1.04×
16Colorado~100K1.03×
17Utah~70K1.02×
18Arizona~200K1.01×
19Virginia~200K1.00×
20Maryland~100K1.00×
21Tennessee~200K0.99×
22Massachusetts~200K0.99×
23Oklahoma~80K0.98×
24Iowa~60K0.98×
25Kentucky~90K0.97×
26New Mexico~40K0.96×
27Rhode Island~20K0.96×
28North Carolina~200K0.95×
29Connecticut~70K0.95×
30North Dakota~20K0.95×
31Indiana~100K0.94×
32Missouri~100K0.94×
33Mississippi~60K0.94×
34Pennsylvania~200K0.93×
35Arkansas~60K0.93×
36Ohio~200K0.92×
37Alabama~100K0.92×
38Michigan~200K0.91×
39South Carolina~100K0.91×
40Montana~20K0.88×
41Minnesota~100K0.87×
42Idaho~30K0.86×
43West Virginia~30K0.86×
44Delaware~20K0.86×
45Nebraska~30K0.85×
46Wisconsin~100K0.84×
47South Dakota~20K0.84×
48New Hampshire~20K0.79×
49Maine~20K0.79×
50Vermont~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Sony, United States
0.78×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sony audience
#·InterestCategoryAffinity×
01Chrono TriggerGames12.03×
02Battlefield 4Games10.59×
03Nick LacheyMovies & TV10.41×
04Smart TVTechnology & Electronics3.01×
05One PieceMovies & TV2.45×
06PC gameGames2.41×
07Fishing reelSports2.28×
08ElectronicsTechnology & Electronics2.16×
09BarbieMovies & TV2.11×
10CaseyMusic & Radio2.07×
11TwitchGames2.04×
12Used CarsCars & Mobility1.97×
13JapanTravel & Leisure1.81×
14Video gamesGames1.80×
15SpotifyInternet & Social Media1.76×
16PeacemakerMovies & TV1.67×
17Online shoppingShopping1.57×
18Mobile gameGames1.56×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sony audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.16×
PatriotismCONSERVATISM1.15×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sony audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Community OrientationOPEN0.80×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sony's target market in United States?

Sony's target market in United States covers an estimated 7,867,876 people, concentrated in California and Texas.

02

What is the gender split and age of Sony customers?

35.9% of the Sony audience are female, 64.1% are male, with an average age of 37.7 years.

03

Which brands do Sony fans like most?

Sony fans show strongest brand affinity for Movies (1.51×), Online shopping (1.57×), and Video games (1.8×) over the country average.

04

Where do Sony fans live in United States?

Sony fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Sony fans also like?

Beyond Sony itself, the audience over-indexes on Online shopping (1.57×), Video games (1.8×), Photography (1.5×), and Spotify (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Sony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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