Sony Audience in Germany
Sony has an estimated audience of 1,855,611 people in Germany. 28.4% are female, 71.6% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Godzilla, Twitch, Tagesschau, Digital electronics.
The average Sony fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Godzilla, Twitch, with strongest over-indexing on TikTok (2.05× the country average). Demographically, the Sony audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Sony fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 36.7 |
| Estimated audience size | 1,855,611 |
Audience persona
The typical Sony fan in Germany is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 450,121 | 1.11× |
| Bayern | 315,004 | 1.06× |
| Baden-Württemberg | 266,157 | 1.05× |
| Niedersachsen | 182,836 | 1.01× |
| Hessen | 162,985 | 1.15× |
| Berlin | 104,108 | 1.25× |
| Sachsen | 89,830 | 0.99× |
| Rheinland-Pfalz | 88,677 | 0.95× |
| Schleswig-Holstein | 65,398 | 0.98× |
| Brandenburg | 54,543 | 0.95× |
| Thüringen | 44,048 | 0.93× |
| Hamburg | 41,485 | 0.99× |
| Sachsen-Anhalt | 41,396 | 0.86× |
| Mecklenburg-Vorpommern | 32,945 | 0.93× |
| Saarland | 19,092 | 0.84× |
| Bremen | 14,956 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.05× | Internet & Social Media |
| Godzilla | 3.64× | Movies & TV |
| Twitch | 2.86× | Games |
| Tagesschau | 1.68× | Movies & TV |
| Digital electronics | 3.48× | Technology & Electronics |
| Silent Hill (film) | 7.53× | Movies & TV |
| Mobile game | 1.99× | Games |
| PC game | 2.64× | Games |
| Transfermarkt | 1.69× | Sports |
| Electronics | 1.61× | Technology & Electronics |
| Livemusic | 1.9× | Music & Radio |
| Playstation 5 | 2.39× | Games |
| Headset (audio) | 4× | Technology & Electronics |
| Photographic studio | 2.81× | Technology & Electronics |
| Gaming computer | 2.45× | Technology & Electronics |
| Audio equipment | 3.25× | Technology & Electronics |
| Fortnite | 2.29× | Games |
| Noise-cancelling headphones | 5.51× | Technology & Electronics |
| PlayStation | 2.68× | Games |
| Superman | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.16 |
| Patriotism | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.12 |
| Social Media Usage | JOY | 1.1 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| India | 10.8% |
| Japan | 8.6% |
See Sony audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
- Teufel (manufacturer) (1,476,560)
Frequently asked questions
How many fans does Sony have in Germany?
Sony has an estimated audience of 1,855,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sony fans?
28.4% of Sony fans are female, 71.6% are male, with an average age of 36.7 years.
Which brands do Sony fans like most?
Sony fans show strongest brand affinity for TikTok (2.05×), Godzilla (3.64×), and Twitch (2.86×) over the country average.
Where do Sony fans live in Germany?
Sony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 450,121), Bayern (reach 315,004), and Baden-Württemberg (reach 266,157). These three regions account for the largest share of the active audience.
What other brands do Sony fans also like?
Beyond Sony itself, the audience over-indexes on Godzilla (3.64×), Twitch (2.86×), Tagesschau (1.68×), and Digital electronics (3.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.