Yamaha Corporation Audience in Germany
Yamaha Corporation has an estimated audience of 1,600,425 people in Germany. 23.5% are female, 76.5% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, CAC 40, Israel, Progressive rock, Buddy – The Buddy Holly Story.
The average Yamaha Corporation fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, CAC 40, Israel, with strongest over-indexing on Building insulation (6.23× the country average). Demographically, the Yamaha Corporation audience skews more male with an average age of 34.7, and over-indexes on personality traits such as DIY Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Yamaha Corporation fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 34.7 |
| Estimated audience size | 1,600,425 |
Audience persona
The typical Yamaha Corporation fan in Germany is more male, around 34.7 years old, with strong DIY Mentality tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,612 | 1.11× |
| Bayern | 306,218 | 1.19× |
| Baden-Württemberg | 265,374 | 1.22× |
| Niedersachsen | 158,545 | 1.02× |
| Hessen | 141,941 | 1.16× |
| Rheinland-Pfalz | 91,014 | 1.14× |
| Sachsen | 80,260 | 1.02× |
| Berlin | 64,945 | 0.91× |
| Brandenburg | 57,182 | 1.15× |
| Schleswig-Holstein | 50,605 | 0.88× |
| Thüringen | 37,325 | 0.92× |
| Sachsen-Anhalt | 36,378 | 0.88× |
| Hamburg | 30,301 | 0.84× |
| Mecklenburg-Vorpommern | 26,653 | 0.87× |
| Saarland | 19,150 | 0.97× |
| Bremen | 9,940 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 6.23× | Home & Garden |
| CAC 40 | 1.66× | Business & Career |
| Israel | 2.12× | Travel & Leisure |
| Progressive rock | 1.66× | Music & Radio |
| Buddy – The Buddy Holly Story | 4.97× | Music & Radio |
| Irrigation sprinkler | 7.4× | Home & Garden |
| Staycation | 3.09× | Home & Garden |
| Hammock camping | 5.67× | Travel & Leisure |
| Handmade Gifts | 1.6× | Kids & Family |
| Hypertext | 2.23× | Technology & Electronics |
| Icon (magazine) | 1.91× | Arts & Culture |
| Haugesund | 4.99× | Travel & Leisure |
| 3D printing | 1.55× | Technology & Electronics |
| Pumuckl | 4.35× | Movies & TV |
| Hog Hunting | 3.37× | Sports |
| Grappling | 1.56× | Sports |
| Alaska | 2.46× | Travel & Leisure |
| Carrie (novel) | 3.85× | Literature |
| Tuscany | 3.1× | Travel & Leisure |
| Acoustic music | 2.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Risk Appetite | THRILL | 1.26 |
| Travelling | THRILL | 1.21 |
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 13.9% |
| Japan | 7.6% |
See Yamaha Corporation audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- JBL (1,573,053)
- Teufel (manufacturer) (1,476,560)
Frequently asked questions
How many fans does Yamaha Corporation have in Germany?
Yamaha Corporation has an estimated audience of 1,600,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yamaha Corporation fans?
23.5% of Yamaha Corporation fans are female, 76.5% are male, with an average age of 34.7 years.
Which brands do Yamaha Corporation fans like most?
Yamaha Corporation fans show strongest brand affinity for Building insulation (6.23×), CAC 40 (1.66×), and Israel (2.12×) over the country average.
Where do Yamaha Corporation fans live in Germany?
Yamaha Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,612), Bayern (reach 306,218), and Baden-Württemberg (reach 265,374). These three regions account for the largest share of the active audience.
What other brands do Yamaha Corporation fans also like?
Beyond Yamaha Corporation itself, the audience over-indexes on CAC 40 (1.66×), Israel (2.12×), Progressive rock (1.66×), and Buddy – The Buddy Holly Story (4.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.