Rascasse Audience Intelligence

Yamaha Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Yamaha Corporation in Germany — modelled from more than twelve digital signal sources. Yamaha Corporation has an estimated audience of 1,579,848 people in Germany.

#5among Entertainment in Germany#539among Brand in Germany#224in Technology & Electronics

The average Yamaha Corporation fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, Kawasaki, Motorcycle accessories, with strongest over-indexing on Motorcycle helmet (11.66× the country average).

Demographically, the Yamaha Corporation audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yamaha Corporation fan in Germany is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yamaha Corporation profile in Germany.

Audience size
1.6M
in Germany
Gender
23.5%♀
76.5% male
Age
34.7
average years
Country rank
#4252
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Corporation

23.5% are female, 76.5% are male, average age 34.7.

Fig. 02

Gender split

23.5%
Female
76.5%
Male
Demographic split for Yamaha Corporation audience in Germany
MetricValue
Female23.5%
Male76.5%
Average age34.7
Estimated audience size1,579,848
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Yamaha Corporation audience in Germany
Age bracketShare%
16-1935%
20-2918%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Yamaha Corporation audience comes from Germany.

Worldwide audience distribution share by country for Yamaha Corporation
CountryShare
United States16.3%
Brazil13.8%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yamaha Corporation customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.19×
02Bayern~300K1.17×
03Brandenburg~60K1.15×
04Rheinland-Pfalz~90K1.14×
05Hessen~100K1.13×
06Nordrhein-Westfalen~400K1.09×
07Saarland~20K1.02×
08Niedersachsen~200K1.00×
09Sachsen~80K1.00×
10Thüringen~40K0.93×
11Sachsen-Anhalt~40K0.91×
12Mecklenburg-Vorpommern~30K0.90×
13Schleswig-Holstein~50K0.89×
14Berlin~60K0.88×
15Hamburg~30K0.84×
16Bremen~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Yamaha Corporation, Germany
0.77×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yamaha Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yamaha Corporation audience
#·InterestCategoryAffinity×
01Wireless speakersTechnology & Electronics12.71×
02KawasakiCars & Mobility12.24×
03Charles LeclercSports12.08×
04Motorcycle helmetCars & Mobility11.66×
05PiaggioCars & Mobility11.63×
06Moto GuzziCars & Mobility11.26×
07Bicycle helmetCars & Mobility9.46×
08DucatiCars & Mobility8.44×
09Drag racingCars & Mobility7.78×
10Motorcycle accessoriesCars & Mobility7.11×
11KTMCars & Mobility7.05×
12MotoGPSports6.33×
13Yamaha Motor CompanyCars & Mobility6.09×
14SuzukiCars & Mobility6.00×
15Touring motorcycleCars & Mobility5.90×
16Custom motorcycleCars & Mobility5.39×
17Michael SchumacherSports5.30×
18HondaCars & Mobility5.07×
19Harley-DavidsonCars & Mobility4.99×
20CarcareCars & Mobility4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yamaha Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yamaha Corporation audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.04×
Quality AwarenessPREMIUM1.73×
PatriotismCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yamaha Corporation audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.73×
CreativityOPEN0.81×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yamaha Corporation's target market in Germany?

Yamaha Corporation's target market in Germany covers an estimated 1,579,848 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yamaha Corporation customers?

23.5% of the Yamaha Corporation audience are female, 76.5% are male, with an average age of 34.7 years.

03

Which brands do Yamaha Corporation fans like most?

Yamaha Corporation fans show strongest brand affinity for Motorcycle helmet (11.66×), Kawasaki (12.24×), and Motorcycle accessories (7.11×) over the country average.

04

Where do Yamaha Corporation fans live in Germany?

Yamaha Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Yamaha Corporation fans also like?

Beyond Yamaha Corporation itself, the audience over-indexes on Kawasaki (12.24×), Motorcycle accessories (7.11×), Drag racing (7.78×), and Wireless speakers (12.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in Germany

See Yamaha Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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