A data profile of the people who buy, follow and care about Yamaha Corporation in Brazil — modelled from more than twelve digital signal sources. Yamaha Corporation has an estimated audience of 5,517,358 people in Brazil.
Yamaha Corporation has an estimated audience of 5,517,358 people in Brazil. 30.5% are female, 69.5% are male, average age 37.4. Top brand affinities: Sweepstakes, Formula One, Honda, MotoGP, Valentino Rossi.
Top brand affinities include Sweepstakes, Formula One, Honda, with strongest over-indexing on Sweepstakes (3.71× the country average).
Demographically, the Yamaha Corporation audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Yamaha Corporation fan in Brazil is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Sweepstakes.
The key figures that characterise the Yamaha Corporation profile in Brazil.
30.5% are female, 69.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 37.4 |
| Estimated audience size | 5,517,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Yamaha Corporation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 13.8% |
| Japan | 7.5% |
The strongest cross-interests of the Yamaha Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentino Rossi | Sports | 8.07× | ||
| 02 | Vespa | Cars & Mobility | 5.98× | ||
| 03 | KTM | Cars & Mobility | 5.28× | ||
| 04 | Ducati | Cars & Mobility | 4.30× | ||
| 05 | Family car | Cars & Mobility | 4.14× | ||
| 06 | MotoGP | Sports | 3.98× | ||
| 07 | Sweepstakes | Games | 3.71× | ||
| 08 | Motocross | Sports | 3.50× | ||
| 09 | Used car | Cars & Mobility | 3.16× | ||
| 10 | Max Verstappen | Sports | 2.96× | ||
| 11 | Harley-Davidson | Cars & Mobility | 2.86× | ||
| 12 | Suzuki | Cars & Mobility | 2.57× | ||
| 13 | Motorsport | Cars & Mobility | 2.32× | ||
| 14 | Honda | Cars & Mobility | 2.06× | ||
| 15 | Formula One | Sports | 1.97× | ||
| 16 | WebMotors | Cars & Mobility | 1.79× | ||
| 17 | Volkswagen | Cars & Mobility | 1.71× | ||
| 18 | Public transport | Cars & Mobility | 1.71× | ||
| 19 | Betfair | Games | 1.67× | ||
| 20 | Fiat | Cars & Mobility | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Risk Appetite | THRILL | 1.64× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.49× | |
| Mindfulness | BALANCE | 0.51× | |
| Price Sensitivity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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