A data profile of the people who buy, follow and care about Max Verstappen in Brazil — modelled from more than twelve digital signal sources. Max Verstappen has an estimated audience of 4,267,099 people in Brazil.
The average Max Verstappen fan in Brazil is 41.5 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Wagashi, Charles Leclerc, Nico Hülkenberg, with strongest over-indexing on Wagashi (3981.3× the country average).
Demographically, the Max Verstappen audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Max Verstappen fan in Brazil is more male, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Wagashi.
The key figures that characterise the Max Verstappen profile in Brazil.
16.2% are female, 83.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 16.2% |
| Male | 83.8% |
| Average age | 41.5 |
| Estimated audience size | 4,267,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Max Verstappen audience comes from Brazil.
| Country | Share |
|---|---|
| Netherlands | 22.5% |
| United States | 10.4% |
| Brazil | 8.1% |
Where the Max Verstappen audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~300K | 1.28× | |
| 02 | Santa Catarina | ~200K | 1.21× | |
| 03 | Federal District | ~80K | 1.15× | |
| 04 | São Paulo | ~1.5M | 1.14× | |
| 05 | Rio Grande do Sul | ~300K | 1.11× | |
| 06 | Pernambuco | ~200K | 1.11× | |
| 07 | Goiás | ~200K | 1.11× | |
| 08 | Minas Gerais | ~500K | 1.07× | |
| 09 | Mato Grosso do Sul | ~70K | 1.07× | |
| 10 | Rio Grande do Norte | ~80K | 1.06× | |
| 11 | Amapá | ~20K | 1.01× | |
| 12 | Espírito Santo | ~90K | 1.00× | |
| 13 | Paraíba | ~90K | 1.00× | |
| 14 | Rondônia | ~40K | 1.00× | |
| 15 | Amazonas | ~70K | 0.98× | |
| 16 | Roraima | ~10K | 0.98× | |
| 17 | Mato Grosso | ~80K | 0.97× | |
| 18 | Sergipe | ~40K | 0.96× | |
| 19 | Piauí | ~60K | 0.94× | |
| 20 | Maranhão | ~100K | 0.92× | |
| 21 | Ceará | ~200K | 0.89× | |
| 22 | Alagoas | ~50K | 0.87× | |
| 23 | Tocantins | ~20K | 0.87× | |
| 24 | Rio de Janeiro | ~300K | 0.86× | |
| 25 | Pará | ~100K | 0.86× | |
| 26 | Acre | ~10K | 0.86× | |
| 27 | Bahia | ~200K | 0.78× |
The strongest cross-interests of the Max Verstappen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wagashi | Food & Beverages | 3981.30× | ||
| 02 | Nico Hülkenberg | Sports | 63.63× | ||
| 03 | Pierre Gasly | Sports | 57.35× | ||
| 04 | Carlos Sainz Jr. | Sports | 56.78× | ||
| 05 | Alexander Albon | Sports | 56.78× | ||
| 06 | Charles Leclerc | Sports | 49.75× | ||
| 07 | Valtteri Bottas | Sports | 48.30× | ||
| 08 | Isack Hadjar | Sports | 46.03× | ||
| 09 | George Russell | Sports | 37.80× | ||
| 10 | Carlos Sainz | Sports | 37.26× | ||
| 11 | Fernando Alonso | Sports | 32.71× | ||
| 12 | Michael Schumacher | Sports | 28.99× | ||
| 13 | Lando Norris | Sports | 21.76× | ||
| 14 | Red Bull Racing | Sports | 21.24× | ||
| 15 | Cafu | Sports | 20.47× | ||
| 16 | Lewis Hamilton | Sports | 18.77× | ||
| 17 | VOO | Technology & Electronics | 6.96× | ||
| 18 | Formula One | Sports | 6.30× | ||
| 19 | Sofascore | Sports | 5.43× | ||
| 20 | Seleção Brasileira | Sports | 4.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.11× | |
| Early Adopter Mentality | POWER | 2.01× | |
| Luxury Orientation | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Spirituality | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× |
Max Verstappen has an estimated audience of 4,267,099 people in Brazil, concentrated in São Paulo and Minas Gerais.
16.2% of Max Verstappen fans are female, 83.8% are male, with an average age of 41.5 years.
Max Verstappen fans show strongest brand affinity for Wagashi (3981.3×), Charles Leclerc (49.75×), and Nico Hülkenberg (63.63×) over the country average.
Max Verstappen fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Max Verstappen itself, the audience over-indexes on Charles Leclerc (49.75×), Nico Hülkenberg (63.63×), George Russell (37.8×), and Michael Schumacher (28.99×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Max Verstappen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.