Rascasse Audience Intelligence

George Russell Audience in United States

A data profile of the people who buy, follow and care about George Russell in United States — modelled from more than twelve digital signal sources. George Russell has an estimated audience of 1,584,415 people in United States.

#26among Motorsport in United States#3371among Person in United States#1530in Sports

The average George Russell fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Charles Leclerc, Pierre Gasly, with strongest over-indexing on Max Verstappen (100× the country average).

Demographically, the George Russell audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical George Russell fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Russell profile in United States.

Audience size
1.6M
in United States
Gender
26.4%♀
73.6% male
Age
34.7
average years
Country rank
#17045
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Russell fans

26.4% are female, 73.6% are male, average age 34.7.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for George Russell audience in United States
MetricValue
Female26.4%
Male73.6%
Average age34.7
Estimated audience size1,584,415
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the George Russell audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

10.7%

of the worldwide George Russell audience comes from United States.

Worldwide audience distribution share by country for George Russell
CountryShare
Netherlands14.7%
United States10.7%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Russell audience in United States is strongest.

Fig. 05

Top regions by affinity

George Russell fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K2.27×
02Washington, District of Columbia~8K1.56×
03California~300K1.50×
04Washington~50K1.40×
05Massachusetts~40K1.36×
06New York~100K1.27×
07Connecticut~20K1.27×
08Texas~200K1.25×
09Florida~100K1.25×
10Utah~20K1.25×
11New Jersey~50K1.22×
12Colorado~30K1.21×
13New Hampshire~8K1.21×
14Virginia~50K1.17×
15Illinois~60K1.15×
16Oregon~20K1.07×
17Arizona~40K1.06×
18Hawaii~7K1.02×
19Vermont~3K1.02×
20North Carolina~50K1.01×
21Maryland~30K1.01×
22Georgia~50K1.00×
23Rhode Island~5K0.98×
24Pennsylvania~50K0.95×
25Idaho~8K0.95×
26Indiana~30K0.94×
27Wisconsin~20K0.93×
28Minnesota~20K0.93×
29Michigan~40K0.92×
30Kansas~10K0.92×
31Maine~5K0.90×
32Ohio~40K0.88×
33Tennessee~30K0.88×
34Montana~4K0.88×
35Delaware~4K0.87×
36Nebraska~7K0.86×
37Missouri~20K0.84×
38South Carolina~20K0.82×
39Alaska~3K0.82×
40New Mexico~7K0.81×
41Iowa~10K0.79×
42Kentucky~20K0.78×
43Oklahoma~10K0.78×
44Arkansas~10K0.75×
45North Dakota~2K0.75×
46South Dakota~3K0.74×
47Alabama~20K0.71×
48West Virginia~5K0.71×
49Louisiana~10K0.68×
50Mississippi~8K0.60×
Fig. 06

Affinity by region

Affinity by region — George Russell, United States
0.60×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Russell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Russell audience
#·InterestCategoryAffinity×
01Pierre GaslySports389.47×
02Valtteri BottasSports149.63×
03Daniel RicciardoSports135.35×
04Sergio PérezSports134.55×
05Bahrain Grand PrixSports131.27×
06Charles LeclercSports126.97×
07Belgian Grand PrixSports125.67×
08Alain ProstSports116.78×
09James HuntSports106.81×
10Max VerstappenSports100.00×
11Holly WilloughbyMovies & TV94.70×
12Fernando AlonsoSports89.62×
13Circuit de Spa-FrancorchampsSports80.27×
14Michael SchumacherSports72.75×
15Circuit of the AmericasSports68.95×
16Sim racingGames66.03×
17Ayrton SennaSports59.99×
18Carlos SainzSports55.81×
19McLaren F1Sports41.07×
20Lewis HamiltonSports19.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Russell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Russell audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Risk AppetiteTHRILL1.90×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Russell audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George Russell have in United States?

George Russell has an estimated audience of 1,584,415 people in United States, concentrated in California and Texas.

02

What is the gender split and age of George Russell fans?

26.4% of George Russell fans are female, 73.6% are male, with an average age of 34.7 years.

03

Which brands do George Russell fans like most?

George Russell fans show strongest brand affinity for Max Verstappen (100×), Charles Leclerc (126.97×), and Pierre Gasly (389.47×) over the country average.

04

Where do George Russell fans live in United States?

George Russell fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do George Russell fans also like?

Beyond George Russell itself, the audience over-indexes on Charles Leclerc (126.97×), Pierre Gasly (389.47×), Daniel Ricciardo (135.35×), and Valtteri Bottas (149.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for George Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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