George Russell Audience in United States
George Russell has an estimated audience of 1,634,537 people in United States. 26.2% are female, 73.8% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Pierre Gasly, Charles Leclerc, Lewis Hamilton, Daniel Ricciardo.
The average George Russell fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Pierre Gasly, Charles Leclerc, with strongest over-indexing on Max Verstappen (100.78× the country average). Demographically, the George Russell audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of George Russell fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 34.9 |
| Estimated audience size | 1,634,537 |
Audience persona
The typical George Russell fan in United States is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 275,467 | 1.53× |
| Texas | 176,398 | 1.26× |
| Florida | 158,656 | 1.43× |
| New York | 119,903 | 1.31× |
| Illinois | 63,164 | 1.16× |
| Pennsylvania | 53,091 | 0.96× |
| North Carolina | 50,132 | 1.02× |
| Georgia | 50,000 | 0.99× |
| New Jersey | 47,517 | 1.14× |
| Virginia | 46,868 | 1.18× |
| Washington | 46,591 | 1.42× |
| Nevada | 45,478 | 2.88× |
| Massachusetts | 44,714 | 1.39× |
| Ohio | 43,455 | 0.86× |
| Michigan | 39,609 | 0.93× |
| Arizona | 34,674 | 1.04× |
| Colorado | 31,126 | 1.21× |
| Tennessee | 28,847 | 0.88× |
| Indiana | 27,571 | 0.92× |
| Maryland | 26,705 | 0.95× |
| Wisconsin | 22,537 | 0.92× |
| Connecticut | 22,063 | 1.35× |
| Missouri | 21,390 | 0.81× |
| Minnesota | 21,294 | 0.91× |
| South Carolina | 21,027 | 0.86× |
| Oregon | 20,470 | 1.09× |
| Utah | 17,583 | 1.2× |
| Alabama | 16,139 | 0.71× |
| Kentucky | 15,568 | 0.76× |
| Louisiana | 14,130 | 0.67× |
| Oklahoma | 13,320 | 0.73× |
| Kansas | 11,263 | 0.87× |
| Iowa | 9,881 | 0.73× |
| Arkansas | 8,445 | 0.63× |
| Washington, District of Columbia | 8,416 | 1.71× |
| Idaho | 7,656 | 0.93× |
| Hawaii | 7,047 | 1× |
| New Hampshire | 7,030 | 1.09× |
| Mississippi | 6,581 | 0.49× |
| Nebraska | 6,543 | 0.8× |
| New Mexico | 6,186 | 0.75× |
| Rhode Island | 5,139 | 0.99× |
| Maine | 4,896 | 0.84× |
| West Virginia | 4,809 | 0.63× |
| Delaware | 3,685 | 0.82× |
| Montana | 3,676 | 0.81× |
| Vermont | 2,771 | 0.97× |
| Alaska | 2,369 | 0.68× |
| South Dakota | 2,298 | 0.61× |
| North Dakota | 1,851 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 100.78× | Sports |
| Pierre Gasly | 259.84× | Sports |
| Charles Leclerc | 56.05× | Sports |
| Lewis Hamilton | 27.52× | Sports |
| Daniel Ricciardo | 68.04× | Sports |
| Sim racing | 62.45× | Games |
| Holly Willoughby | 108.43× | Movies & TV |
| Valtteri Bottas | 70.93× | Sports |
| Michael Schumacher | 40.92× | Sports |
| Circuit of the Americas | 70.45× | Sports |
| Fernando Alonso | 43.99× | Sports |
| Autism Awareness | 12.76× | Health |
| Sergio Pérez | 61.99× | Sports |
| Diabetes mellitus awareness | 8.4× | Health |
| James Hunt | 68.76× | Sports |
| McLaren F1 | 38.43× | Sports |
| Microblogging | 8.65× | Technology & Electronics |
| Singer-songwriter | 3.84× | Music & Radio |
| Kia Sportage | 19.09× | Cars & Mobility |
| Ayrton Senna | 31.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.5 |
| Risk Appetite | THRILL | 2.12 |
| Family Orientation | CONSERVATISM | 1.72 |
| Early Adopter Mentality | POWER | 1.68 |
| Patriotism | CONSERVATISM | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 13.9% |
| United States | 10.7% |
| United Kingdom | 10.0% |
See George Russell audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- MotoGP (10,017,479)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
Frequently asked questions
How many fans does George Russell have in United States?
George Russell has an estimated audience of 1,634,537 people in United States, concentrated in California and Texas.
What is the gender split and age of George Russell fans?
26.2% of George Russell fans are female, 73.8% are male, with an average age of 34.9 years.
Which brands do George Russell fans like most?
George Russell fans show strongest brand affinity for Max Verstappen (100.78×), Pierre Gasly (259.84×), and Charles Leclerc (56.05×) over the country average.
Where do George Russell fans live in United States?
George Russell fans in United States are most concentrated in California (reach 275,467), Texas (reach 176,398), and Florida (reach 158,656). These three regions account for the largest share of the active audience.
What other brands do George Russell fans also like?
Beyond George Russell itself, the audience over-indexes on Pierre Gasly (259.84×), Charles Leclerc (56.05×), Lewis Hamilton (27.52×), and Daniel Ricciardo (68.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for George Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.