George Russell Audience in United States

George Russell logo

George Russell has an estimated audience of 1,634,537 people in United States. 26.2% are female, 73.8% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Tezz, Riedel (glass manufacturer), Keith Stanfield, Product design.

The average George Russell fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Tezz, Riedel (glass manufacturer), with strongest over-indexing on The Devil's Rejects (108.43× the country average). Demographically, the George Russell audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of George Russell fans

Demographic split for George Russell audience in United States
MetricValue
Female26.2%
Male73.8%
Average age34.9
Estimated audience size1,634,537

Audience persona

The typical George Russell fan in United States is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for George Russell in United States
RegionReachAffinity
California275,4671.53×
Texas176,3981.26×
Florida158,6561.43×
New York119,9031.31×
Illinois63,1641.16×
Pennsylvania53,0910.96×
North Carolina50,1321.02×
Georgia50,0000.99×
New Jersey47,5171.14×
Virginia46,8681.18×
Washington46,5911.42×
Nevada45,4782.88×
Massachusetts44,7141.39×
Ohio43,4550.86×
Michigan39,6090.93×
Arizona34,6741.04×
Colorado31,1261.21×
Tennessee28,8470.88×
Indiana27,5710.92×
Maryland26,7050.95×
Wisconsin22,5370.92×
Connecticut22,0631.35×
Missouri21,3900.81×
Minnesota21,2940.91×
South Carolina21,0270.86×
Oregon20,4701.09×
Utah17,5831.2×
Alabama16,1390.71×
Kentucky15,5680.76×
Louisiana14,1300.67×
Oklahoma13,3200.73×
Kansas11,2630.87×
Iowa9,8810.73×
Arkansas8,4450.63×
Washington, District of Columbia8,4161.71×
Idaho7,6560.93×
Hawaii7,0471×
New Hampshire7,0301.09×
Mississippi6,5810.49×
Nebraska6,5430.8×
New Mexico6,1860.75×
Rhode Island5,1390.99×
Maine4,8960.84×
West Virginia4,8090.63×
Delaware3,6850.82×
Montana3,6760.81×
Vermont2,7710.97×
Alaska2,3690.68×
South Dakota2,2980.61×
North Dakota1,8510.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George Russell audience
BrandAffinityCategory
The Devil's Rejects108.43×Movies & TV
Tezz13.91×Movies & TV
Riedel (glass manufacturer)46.07×Home & Garden
Keith Stanfield8.8×Movies & TV
Product design2.35×Business & Career
ENA (Emergency Nurses Association)14.49×Health
Elsword19.09×Games
Bank account2.87×Business & Career
Combat sport1.82×Sports
Home construction1.51×Home & Garden
N1 road (South Africa)4.33×Travel & Leisure
Pro-Ject4.3×Music & Radio
Urban Outfitters1.93×Shopping
Electrolyte4.85×Health
Stamp collecting4.8×Home & Garden
Tipsy Elves9.82×Shopping
Acoustic music4.37×Music & Radio
Hawthorn Football Club17.16×Sports
Home equity1.84×Home & Garden
Notre Dame Fighting Irish football4.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George Russell audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
Risk AppetiteTHRILL2.12
Family OrientationCONSERVATISM1.72
Early Adopter MentalityPOWER1.68
PatriotismCONSERVATISM1.59
Design AffinityPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for George Russell
CountryShare
Netherlands13.9%
United States10.7%
United Kingdom10.0%

See George Russell audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does George Russell have in United States?

George Russell has an estimated audience of 1,634,537 people in United States, concentrated in California and Texas.

What is the gender split and age of George Russell fans?

26.2% of George Russell fans are female, 73.8% are male, with an average age of 34.9 years.

Which brands do George Russell fans like most?

George Russell fans show strongest brand affinity for The Devil's Rejects (108.43×), Tezz (13.91×), and Riedel (glass manufacturer) (46.07×) over the country average.

Where do George Russell fans live in United States?

George Russell fans in United States are most concentrated in California (reach 275,467), Texas (reach 176,398), and Florida (reach 158,656). These three regions account for the largest share of the active audience.

What other brands do George Russell fans also like?

Beyond George Russell itself, the audience over-indexes on Tezz (13.91×), Riedel (glass manufacturer) (46.07×), Keith Stanfield (8.8×), and Product design (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.