Rascasse Audience Intelligence

McLaren F1 Audience in United States

A data profile of the people who buy, follow and care about McLaren F1 in United States — modelled from more than twelve digital signal sources. McLaren F1 has an estimated audience of 825,746 people in United States.

#51among Motorsport in United States#403among Team in United States#2496in Sports

The average McLaren F1 fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charles Leclerc, Lando Norris, Autodromo Nazionale Monza, with strongest over-indexing on Charles Leclerc (59.99× the country average).

Demographically, the McLaren F1 audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McLaren F1 fan in United States is more male, around 35.7 years old, with strong Need for Security tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McLaren F1 profile in United States.

Audience size
826K
in United States
Gender
28.7%♀
71.3% male
Age
35.7
average years
Country rank
#26899
Team in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of McLaren F1 fans

28.7% are female, 71.3% are male, average age 35.7.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for McLaren F1 audience in United States
MetricValue
Female28.7%
Male71.3%
Average age35.7
Estimated audience size825,746
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the McLaren F1 audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

15.1%

of the worldwide McLaren F1 audience comes from United States.

Worldwide audience distribution share by country for McLaren F1
CountryShare
United States15.1%
United Kingdom9.5%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McLaren F1 audience in United States is strongest.

Fig. 05

Top regions by affinity

McLaren F1 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.51×
02California~100K1.34×
03Colorado~20K1.31×
04Washington~20K1.30×
05Florida~70K1.24×
06Idaho~5K1.24×
07Nevada~10K1.22×
08Texas~90K1.21×
09Arizona~20K1.21×
10Oregon~10K1.12×
11Connecticut~9K1.08×
12New Hampshire~4K1.07×
13Illinois~30K1.06×
14North Carolina~30K1.06×
15Indiana~20K1.06×
16Kansas~7K1.06×
17Georgia~30K1.04×
18Virginia~20K1.04×
19Massachusetts~20K1.03×
20Nebraska~4K1.03×
21Oklahoma~10K1.01×
22Tennessee~20K1.00×
23Montana~2K1.00×
24New Jersey~20K0.98×
25Missouri~10K0.98×
26New York~50K0.97×
27Washington, District of Columbia~2K0.96×
28Wisconsin~10K0.95×
29Minnesota~10K0.94×
30Iowa~7K0.94×
31Vermont~1K0.94×
32Ohio~20K0.93×
33Michigan~20K0.93×
34New Mexico~4K0.93×
35Rhode Island~3K0.92×
36Pennsylvania~30K0.91×
37Kentucky~10K0.91×
38Maryland~10K0.90×
39South Carolina~10K0.90×
40Hawaii~3K0.90×
41Maine~3K0.88×
42Arkansas~6K0.87×
43Alaska~2K0.87×
44North Dakota~2K0.87×
45Alabama~10K0.86×
46South Dakota~2K0.85×
47Louisiana~9K0.84×
48West Virginia~3K0.78×
49Delaware~2K0.78×
50Mississippi~5K0.69×
Fig. 06

Affinity by region

Affinity by region — McLaren F1, United States
0.69×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McLaren F1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McLaren F1 audience
#·InterestCategoryAffinity×
01Alpine A110Cars & Mobility128.67×
02Grassroots Motorsports MagazineSports120.41×
03LS1TechCars & Mobility112.74×
04Autodromo Nazionale MonzaSports70.07×
05Pagani ZondaCars & Mobility68.37×
06Charles LeclercSports59.99×
07Pierre GaslySports59.05×
08Lando NorrisSports54.69×
09Circuit de Barcelona-CatalunyaSports54.28×
10VTECCars & Mobility48.00×
11George RussellSports41.07×
12Renault in Formula OneSports38.30×
13Yas Marina CircuitSports35.63×
14Formula racingCars & Mobility31.89×
15pagani automobiliCars & Mobility30.58×
16Formula One carCars & Mobility26.49×
17Mercedes AMG Petronas F1Sports20.60×
18Max VerstappenSports11.47×
19Lewis HamiltonSports11.17×
20AutotraderCars & Mobility8.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McLaren F1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McLaren F1 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.42×
Luxury OrientationPREMIUM1.54×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McLaren F1 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
TraditionCONSERVATISM0.90×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does McLaren F1 have in United States?

McLaren F1 has an estimated audience of 825,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of McLaren F1 fans?

28.7% of McLaren F1 fans are female, 71.3% are male, with an average age of 35.7 years.

03

Which brands do McLaren F1 fans like most?

McLaren F1 fans show strongest brand affinity for Charles Leclerc (59.99×), Lando Norris (54.69×), and Autodromo Nazionale Monza (70.07×) over the country average.

04

Where do McLaren F1 fans live in United States?

McLaren F1 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do McLaren F1 fans also like?

Beyond McLaren F1 itself, the audience over-indexes on Lando Norris (54.69×), Autodromo Nazionale Monza (70.07×), George Russell (41.07×), and Autotrader (8.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See McLaren F1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for McLaren F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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