McLaren F1 Audience in United States

McLaren F1 logo

McLaren F1 has an estimated audience of 863,751 people in United States. 28.7% are female, 71.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Lando Norris, Autodromo Nazionale Monza, George Russell, Grassroots Motorsports Magazine.

The average McLaren F1 fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Lando Norris, Autodromo Nazionale Monza, with strongest over-indexing on Charles Leclerc (59.99× the country average). Demographically, the McLaren F1 audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of McLaren F1 fans

Demographic split for McLaren F1 audience in United States
MetricValue
Female28.7%
Male71.3%
Average age35.7
Estimated audience size863,751

Audience persona

The typical McLaren F1 fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for McLaren F1 in United States
RegionReachAffinity
California130,8331.38×
Texas91,4431.23×
Florida78,8321.35×
New York51,0121.06×
Illinois31,0801.08×
Georgia28,1151.06×
North Carolina28,0881.08×
Pennsylvania27,3700.94×
Ohio25,2360.95×
Washington23,5451.36×
Virginia22,4611.07×
New Jersey22,4491.02×
Michigan22,3120.99×
Arizona21,0461.19×
Massachusetts18,5021.09×
Colorado18,3751.35×
Tennessee17,7621.03×
Indiana16,9051.07×
Missouri13,6880.98×
Maryland13,5020.91×
Wisconsin12,6040.97×
Minnesota12,1700.98×
Oregon11,3711.15×
South Carolina11,3390.87×
Utah11,0681.43×
Nevada10,2871.23×
Alabama10,2240.85×
Oklahoma9,9331.04×
Kentucky9,7650.9×
Connecticut9,2951.07×
Louisiana9,0880.82×
Kansas7,1571.05×
Iowa6,7240.94×
Arkansas6,0470.85×
Idaho5,1061.18×
Mississippi4,5420.64×
Nebraska4,4771.03×
New Mexico3,9880.92×
New Hampshire3,4271.01×
Hawaii3,1400.85×
West Virginia2,8700.71×
Washington, District of Columbia2,6031×
Maine2,5920.84×
Rhode Island2,4740.9×
Montana2,2270.93×
Delaware1,6100.68×
South Dakota1,5020.75×
North Dakota1,3540.76×
Alaska1,3270.72×
Vermont1,2680.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McLaren F1 audience
BrandAffinityCategory
Charles Leclerc59.99×Sports
Lando Norris54.69×Sports
Autodromo Nazionale Monza70.07×Sports
George Russell41.07×Sports
Grassroots Motorsports Magazine120.41×Sports
Autotrader8.67×Cars & Mobility
Formula racing31.89×Cars & Mobility
Pierre Gasly59.05×Sports
Alpine A110128.67×Cars & Mobility
Pagani Zonda68.37×Cars & Mobility
Formula One car26.49×Cars & Mobility
Mercedes AMG Petronas F120.6×Sports
Renault in Formula One38.3×Sports
Lewis Hamilton11.17×Sports
Max Verstappen11.47×Sports
Circuit de Barcelona-Catalunya54.28×Sports
LS1Tech112.74×Cars & Mobility
Nico Hülkenberg32.27×Sports
Yas Marina Circuit35.63×Sports
VTEC48×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McLaren F1 audience
TraitClusterScore
Family OrientationCONSERVATISM2.9
Luxury OrientationPREMIUM2.59
Price SensitivityPREMIUM1.76
Early Adopter MentalityPOWER1.73
Risk AppetiteTHRILL1.63
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for McLaren F1
CountryShare
United States15.4%
United Kingdom9.6%
Brazil6.0%

See McLaren F1 audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does McLaren F1 have in United States?

McLaren F1 has an estimated audience of 863,751 people in United States, concentrated in California and Texas.

What is the gender split and age of McLaren F1 fans?

28.7% of McLaren F1 fans are female, 71.3% are male, with an average age of 35.7 years.

Which brands do McLaren F1 fans like most?

McLaren F1 fans show strongest brand affinity for Charles Leclerc (59.99×), Lando Norris (54.69×), and Autodromo Nazionale Monza (70.07×) over the country average.

Where do McLaren F1 fans live in United States?

McLaren F1 fans in United States are most concentrated in California (reach 130,833), Texas (reach 91,443), and Florida (reach 78,832). These three regions account for the largest share of the active audience.

What other brands do McLaren F1 fans also like?

Beyond McLaren F1 itself, the audience over-indexes on Lando Norris (54.69×), Autodromo Nazionale Monza (70.07×), George Russell (41.07×), and Grassroots Motorsports Magazine (120.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McLaren F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.