A data profile of the people who buy, follow and care about Samsung in Brazil — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 13,560,021 people in Brazil.
The average Samsung fan in Brazil is 41.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Música sertaneja, Banking, Casas Bahia, with strongest over-indexing on Música sertaneja (1.75× the country average).
Demographically, the Samsung audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Creativity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Samsung fan in Brazil is balanced, around 41.1 years old, with strong Creativity tendencies and a notable affinity for Música sertaneja.
The key figures that characterise the Samsung profile in Brazil.
52.3% are female, 47.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.1 |
| Estimated audience size | 13,560,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Samsung audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 1.16× | |
| 02 | Alagoas | ~200K | 1.14× | |
| 03 | Pernambuco | ~700K | 1.13× | |
| 04 | Sergipe | ~200K | 1.12× | |
| 05 | Piauí | ~200K | 1.08× | |
| 06 | Maranhão | ~400K | 1.07× | |
| 07 | São Paulo | ~3.5M | 1.05× | |
| 08 | Espírito Santo | ~300K | 1.05× | |
| 09 | Amapá | ~50K | 1.05× | |
| 10 | Rio de Janeiro | ~1.5M | 1.04× | |
| 11 | Amazonas | ~200K | 1.04× | |
| 12 | Rio Grande do Norte | ~200K | 1.04× | |
| 13 | Bahia | ~900K | 1.03× | |
| 14 | Paraíba | ~300K | 1.01× | |
| 15 | Ceará | ~600K | 0.99× | |
| 16 | Pará | ~400K | 0.99× | |
| 17 | Roraima | ~40K | 0.99× | |
| 18 | Minas Gerais | ~1.5M | 0.97× | |
| 19 | Rio Grande do Sul | ~800K | 0.95× | |
| 20 | Rondônia | ~100K | 0.95× | |
| 21 | Acre | ~40K | 0.93× | |
| 22 | Paraná | ~700K | 0.90× | |
| 23 | Mato Grosso | ~200K | 0.90× | |
| 24 | Santa Catarina | ~600K | 0.89× | |
| 25 | Goiás | ~400K | 0.86× | |
| 26 | Mato Grosso do Sul | ~200K | 0.86× | |
| 27 | Tocantins | ~70K | 0.82× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vivo (telecommunications) | Technology & Electronics | 2.07× | ||
| 02 | Shopee | Shopping | 1.99× | ||
| 03 | Casas Bahia | Shopping | 1.96× | ||
| 04 | O Boticário | Shopping | 1.79× | ||
| 05 | Black Friday (shopping) | Shopping | 1.77× | ||
| 06 | Música sertaneja | Music & Radio | 1.75× | ||
| 07 | Banking | Business & Career | 1.73× | ||
| 08 | Infant | Kids & Family | 1.69× | ||
| 09 | Jesus | Politics & Society | 1.69× | ||
| 10 | Supermarket | Shopping | 1.67× | ||
| 11 | Belém | Travel & Leisure | 1.65× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.65× | ||
| 13 | Current events | Arts & Culture | 1.62× | ||
| 14 | Fragrances | Beauty & Wellness | 1.62× | ||
| 15 | Recipes | Food & Beverages | 1.59× | ||
| 16 | Printing | Technology & Electronics | 1.59× | ||
| 17 | Kitchen | Home & Garden | 1.58× | ||
| 18 | Investment | Business & Career | 1.58× | ||
| 19 | Finance | Business & Career | 1.58× | ||
| 20 | Furniture | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.44× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.84× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Travelling | THRILL | 0.87× |
Samsung's target market in Brazil covers an estimated 13,560,021 people, concentrated in São Paulo and Minas Gerais.
52.3% of the Samsung audience are female, 47.7% are male, with an average age of 41.1 years.
Samsung fans show strongest brand affinity for Música sertaneja (1.75×), Banking (1.73×), and Casas Bahia (1.96×) over the country average.
Samsung fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Banking (1.73×), Casas Bahia (1.96×), Current events (1.62×), and Kitchen (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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