Samsung Audience in Brazil
Samsung has an estimated audience of 13,560,021 people in Brazil. 52.3% are female, 47.7% are male, average age 41.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Música sertaneja, Banking, Casas Bahia, Current events, Kitchen.
The average Samsung fan in Brazil is 41.1 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Música sertaneja, Banking, Casas Bahia, with strongest over-indexing on Música sertaneja (1.75× the country average). Demographically, the Samsung audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Samsung fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.1 |
| Estimated audience size | 13,560,021 |
Audience persona
The typical Samsung fan in Brazil is balanced, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Música sertaneja.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,691,328 | 1.05× |
| Minas Gerais | 1,358,128 | 0.97× |
| Rio de Janeiro | 1,316,408 | 1.04× |
| Bahia | 921,872 | 1.03× |
| Rio Grande do Sul | 757,296 | 0.95× |
| Paraná | 744,162 | 0.9× |
| Pernambuco | 701,644 | 1.13× |
| Ceará | 589,727 | 0.99× |
| Santa Catarina | 552,429 | 0.89× |
| Goiás | 447,526 | 0.86× |
| Pará | 438,924 | 0.99× |
| Maranhão | 361,808 | 1.07× |
| Espírito Santo | 296,093 | 1.05× |
| Paraíba | 276,524 | 1.01× |
| Federal District | 262,633 | 1.16× |
| Amazonas | 244,836 | 1.04× |
| Rio Grande do Norte | 233,992 | 1.04× |
| Mato Grosso | 227,486 | 0.89× |
| Alagoas | 226,338 | 1.14× |
| Piauí | 203,125 | 1.08× |
| Mato Grosso do Sul | 170,302 | 0.86× |
| Sergipe | 158,992 | 1.13× |
| Rondônia | 107,643 | 0.95× |
| Tocantins | 73,276 | 0.82× |
| Amapá | 50,342 | 1.05× |
| Acre | 43,831 | 0.93× |
| Roraima | 38,045 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Música sertaneja | 1.75× | Music & Radio |
| Banking | 1.73× | Business & Career |
| Casas Bahia | 1.96× | Shopping |
| Current events | 1.62× | Arts & Culture |
| Kitchen | 1.58× | Home & Garden |
| Investment | 1.58× | Business & Career |
| Recipes | 1.59× | Food & Beverages |
| Black Friday (shopping) | 1.77× | Shopping |
| Infant | 1.69× | Kids & Family |
| Belém | 1.65× | Travel & Leisure |
| Beauty salons | 1.65× | Beauty & Wellness |
| O Boticário | 1.79× | Shopping |
| Shopee | 1.99× | Shopping |
| Fragrances | 1.62× | Beauty & Wellness |
| Furniture | 1.57× | Home & Garden |
| Vivo (telecommunications) | 2.07× | Technology & Electronics |
| Finance | 1.58× | Business & Career |
| Supermarket | 1.67× | Shopping |
| Jesus | 1.69× | Politics & Society |
| Fortaleza Esporte Clube | 1.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.69 |
| Risk Appetite | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Brazil | 7.1% |
| India | 5.1% |
See Samsung audiences in other countries
More Entertainment audiences in Brazil
- Apple (8,840,736)
- Yamaha Corporation (5,487,141)
- JBL (4,047,207)
- Sony (2,035,053)
- Chromecast (1,612,271)
Frequently asked questions
How many fans does Samsung have in Brazil?
Samsung has an estimated audience of 13,560,021 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Samsung fans?
52.3% of Samsung fans are female, 47.7% are male, with an average age of 41.1 years.
Which brands do Samsung fans like most?
Samsung fans show strongest brand affinity for Música sertaneja (1.75×), Banking (1.73×), and Casas Bahia (1.96×) over the country average.
Where do Samsung fans live in Brazil?
Samsung fans in Brazil are most concentrated in São Paulo (reach 3,691,328), Minas Gerais (reach 1,358,128), and Rio de Janeiro (reach 1,316,408). These three regions account for the largest share of the active audience.
What other brands do Samsung fans also like?
Beyond Samsung itself, the audience over-indexes on Banking (1.73×), Casas Bahia (1.96×), Current events (1.62×), and Kitchen (1.58×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.