A data profile of the people who buy, follow and care about Investment in Brazil — modelled from more than twelve digital signal sources. Investment has an estimated audience of 23,085,900 people in Brazil.
Investment has an estimated audience of 23,085,900 people in Brazil. 54.4% are female, 45.6% are male, average age 43.5. Top brand affinities: Wine, Samsung, College, Hypermarket, MSN.
Top brand affinities include Wine, Samsung, College, with strongest over-indexing on Wine (1.5× the country average).
Demographically, the Investment audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Investment fan in Brazil is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Wine.
The key figures that characterise the Investment profile in Brazil.
54.4% are female, 45.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.5 |
| Estimated audience size | 23,085,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Investment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 1.85× | ||
| 02 | Innovation | Business & Career | 1.70× | ||
| 03 | Mobile banking | Business & Career | 1.70× | ||
| 04 | Jet ski | Sports | 1.70× | ||
| 05 | Solar power | Home & Garden | 1.70× | ||
| 06 | Audi Q3 | Cars & Mobility | 1.70× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.70× | ||
| 08 | Samsung | Technology & Electronics | 1.58× | ||
| 09 | College | Business & Career | 1.58× | ||
| 10 | uol | Technology & Electronics | 1.56× | ||
| 11 | Mortgage loans | Business & Career | 1.56× | ||
| 12 | Investment management | Business & Career | 1.55× | ||
| 13 | Masonry | Home & Garden | 1.55× | ||
| 14 | MSN | News | 1.54× | ||
| 15 | WD-40 | Home & Garden | 1.54× | ||
| 16 | Yahoo! | Internet & Social Media | 1.53× | ||
| 17 | Wine | Food & Beverages | 1.50× | ||
| 18 | Hypermarket | Shopping | 1.50× | ||
| 19 | Baking | Food & Beverages | 1.50× | ||
| 20 | Liam Neeson | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| DIY Mentality | THRILL | 1.22× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Community Orientation | OPEN | 0.92× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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