Investment Audience in Brazil
Investment has an estimated audience of 23,085,900 people in Brazil. 54.4% are female, 45.6% are male, average age 43.5. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Neymar, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.78× the country average). Demographically, the Investment audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.5 |
| Estimated audience size | 23,085,900 |
Audience persona
The typical Investment fan in Brazil is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.78× | Sports |
| Sport Club Corinthians Paulista | 1.86× | Sports |
| São Paulo FC | 1.73× | Sports |
| Neymar | 2.03× | Sports |
| Cruzeiro Esporte Clube | 1.57× | Sports |
| SUVs | 2.61× | Cars & Mobility |
| Nature | 1.81× | Home & Garden |
| UEFA Champions League | 2.14× | Sports |
| Sport Club Internacional | 1.66× | Sports |
| Family | 1.6× | Kids & Family |
| Fast food | 2.07× | Food & Beverages |
| Children's clothing | 2.5× | Fashion & Accessoires |
| Samsung | 2.2× | Technology & Electronics |
| Honda | 2.29× | Cars & Mobility |
| Social media | 1.61× | Business & Career |
| Grêmio Foot-Ball Porto Alegrense | 1.75× | Sports |
| Lojas Renner | 2.36× | Fashion & Accessoires |
| AliExpress | 2.13× | Shopping |
| Hypermarket | 2.16× | Shopping |
| Wine | 1.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.17 |
| Mindfulness | BALANCE | 1.93 |
| Creativity | OPEN | 1.74 |
| Design Affinity | PREMIUM | 1.65 |
| Family Orientation | CONSERVATISM | 1.5 |
| Luxury Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.