Investment Audience in Italy
Investment has an estimated audience of 13,919,277 people in Italy. 45.8% are female, 54.2% are male, average age 46.0. Top regions: Lombardy, Emilia-Romagna, Lazio. Top brand affinities: Instant messaging, University, Slovenia, Bars, Mortgage loans.
The average Investment fan in Italy is 46.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Emilia-Romagna, Lazio. Top brand affinities include Instant messaging, University, Slovenia, with strongest over-indexing on Instant messaging (2.76× the country average). Demographically, the Investment audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 46.0 |
| Estimated audience size | 13,919,277 |
Audience persona
The typical Investment fan in Italy is balanced, around 46.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,536,096 | 1.44× |
| Emilia-Romagna | 1,896,163 | 1.67× |
| Lazio | 1,556,823 | 0.91× |
| Piedmont | 1,400,534 | 1.36× |
| Veneto | 1,369,621 | 1.24× |
| Campania | 1,335,971 | 0.86× |
| Tuscany | 1,210,003 | 1.31× |
| Sicilia | 920,330 | 0.76× |
| Puglia | 827,242 | 0.86× |
| Marche | 461,413 | 1.33× |
| Liguria | 441,535 | 1.13× |
| Abruzzo | 313,372 | 1.02× |
| Friuli-Venezia Giulia | 281,598 | 1.07× |
| Calabria | 275,683 | 0.65× |
| Trentino-Alto Adige/Südtirol | 265,271 | 1.01× |
| Umbria | 233,123 | 1.03× |
| Sardinia | 202,719 | 0.52× |
| Basilicata | 61,054 | 0.48× |
| Aosta Valley | 31,238 | 0.88× |
| Molise | 30,071 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.76× | Internet & Social Media |
| University | 2.29× | Business & Career |
| Slovenia | 2.32× | Travel & Leisure |
| Bars | 1.52× | Travel & Leisure |
| Mortgage loans | 2.95× | Business & Career |
| Expert (company) | 2.71× | Shopping |
| Sustainable energy | 2.29× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Canada | 2.04× | Travel & Leisure |
| Online banking | 3.29× | Business & Career |
| Renewable energy | 2× | Business & Career |
| Tattoos | 1.56× | Fashion & Accessoires |
| Voucher | 2.34× | Shopping |
| Indeed.com | 1.87× | Business & Career |
| 1.58× | Internet & Social Media | |
| Subito.it | 1.51× | Shopping |
| Germany | 2.5× | Travel & Leisure |
| Google Maps | 1.57× | Internet & Social Media |
| Enoteca | 2.63× | Food & Beverages |
| Dentistry | 2.43× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Need for Security | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
| Sustainability | BALANCE | 1.17 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Investment have in Italy?
Investment has an estimated audience of 13,919,277 people in Italy, concentrated in Lombardy and Emilia-Romagna.
What is the gender split and age of Investment fans?
45.8% of Investment fans are female, 54.2% are male, with an average age of 46.0 years.
Which brands do Investment fans like most?
Investment fans show strongest brand affinity for Instant messaging (2.76×), University (2.29×), and Slovenia (2.32×) over the country average.
Where do Investment fans live in Italy?
Investment fans in Italy are most concentrated in Lombardy (reach 3,536,096), Emilia-Romagna (reach 1,896,163), and Lazio (reach 1,556,823). These three regions account for the largest share of the active audience.
What other brands do Investment fans also like?
Beyond Investment itself, the audience over-indexes on University (2.29×), Slovenia (2.32×), Bars (1.52×), and Mortgage loans (2.95×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.