A data profile of the people who buy, follow and care about Investment in Italy — modelled from more than twelve digital signal sources. Investment has an estimated audience of 13,919,277 people in Italy.
The average Investment fan in Italy is 46.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Lazio.
Top brand affinities include Personal finance, Innovation, Sustainable energy, with strongest over-indexing on Personal finance (2.25× the country average).
Demographically, the Investment audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Investment fan in Italy is balanced, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Personal finance.
The key figures that characterise the Investment profile in Italy.
45.8% are female, 54.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 46.0 |
| Estimated audience size | 13,919,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Investment audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
Where the Investment audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~2M | 1.67× | |
| 02 | Lombardy | ~3.5M | 1.44× | |
| 03 | Piedmont | ~1.5M | 1.36× | |
| 04 | Marche | ~500K | 1.33× | |
| 05 | Tuscany | ~1M | 1.31× | |
| 06 | Veneto | ~1.5M | 1.24× | |
| 07 | Liguria | ~400K | 1.13× | |
| 08 | Friuli-Venezia Giulia | ~300K | 1.07× | |
| 09 | Umbria | ~200K | 1.03× | |
| 10 | Abruzzo | ~300K | 1.02× | |
| 11 | Trentino-Alto Adige/Südtirol | ~300K | 1.01× | |
| 12 | Lazio | ~1.5M | 0.91× | |
| 13 | Aosta Valley | ~30K | 0.89× | |
| 14 | Campania | ~1.5M | 0.86× | |
| 15 | Puglia | ~800K | 0.86× | |
| 16 | Sicilia | ~900K | 0.76× | |
| 17 | Calabria | ~300K | 0.65× | |
| 18 | Sardinia | ~200K | 0.53× | |
| 19 | Basilicata | ~60K | 0.51× | |
| 20 | Molise | ~30K | 0.50× |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 3.08× | ||
| 02 | Retail banking | Business & Career | 3.05× | ||
| 03 | Online banking | Business & Career | 2.67× | ||
| 04 | Sustainable energy | Home & Garden | 2.49× | ||
| 05 | Mortgage loans | Business & Career | 2.45× | ||
| 06 | Luxury real estate | Business & Career | 2.39× | ||
| 07 | Innovation | Business & Career | 2.30× | ||
| 08 | Personal finance | Business & Career | 2.25× | ||
| 09 | Photovoltaics | Home & Garden | 2.20× | ||
| 10 | Real estate broker | Home & Garden | 2.13× | ||
| 11 | Renewable energy | Business & Career | 2.08× | ||
| 12 | Master of Business Administration | Business & Career | 1.98× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.98× | ||
| 14 | Modern architecture | Arts & Culture | 1.87× | ||
| 15 | Financial services | Business & Career | 1.76× | ||
| 16 | Real property | Home & Garden | 1.62× | ||
| 17 | UniCredit | Business & Career | 1.57× | ||
| 18 | SuperEnalotto | Games | 1.56× | ||
| 19 | Credit cards | Business & Career | 1.53× | ||
| 20 | Solar energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Risk Appetite | THRILL | 1.44× | |
| Sustainability | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.84× |
Investment has an estimated audience of 13,919,277 people in Italy, concentrated in Lombardy and Emilia-Romagna.
45.8% of Investment fans are female, 54.2% are male, with an average age of 46.0 years.
Investment fans show strongest brand affinity for Personal finance (2.25×), Innovation (2.3×), and Sustainable energy (2.49×) over the country average.
Investment fans in Italy are most concentrated in Lombardy (reach ~3.5M), Emilia-Romagna (reach ~2M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Investment itself, the audience over-indexes on Innovation (2.3×), Sustainable energy (2.49×), Renewable energy (2.08×), and UniCredit (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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