A data profile of the people who buy, follow and care about Tesla Motors in Italy — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 4,155,755 people in Italy.
The average Tesla Motors fan in Italy is 40.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Tesla Supercharger, Tesla Model 3, Starlink, with strongest over-indexing on Tesla Supercharger (40.95× the country average).
Demographically, the Tesla Motors audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tesla Motors fan in Italy is more male, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Tesla Supercharger.
The key figures that characterise the Tesla Motors profile in Italy.
25.8% are female, 74.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 40.8 |
| Estimated audience size | 4,155,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Tesla Motors audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 5.9% |
| France | 5.3% |
Where the Tesla Motors audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.54× | |
| 02 | Veneto | ~500K | 1.48× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.38× | |
| 04 | Emilia-Romagna | ~400K | 1.27× | |
| 05 | Piedmont | ~400K | 1.21× | |
| 06 | Lazio | ~600K | 1.20× | |
| 07 | Tuscany | ~300K | 1.10× | |
| 08 | Friuli-Venezia Giulia | ~80K | 1.06× | |
| 09 | Marche | ~100K | 1.03× | |
| 10 | Abruzzo | ~90K | 0.97× | |
| 11 | Campania | ~400K | 0.93× | |
| 12 | Sicilia | ~300K | 0.86× | |
| 13 | Puglia | ~200K | 0.85× | |
| 14 | Umbria | ~60K | 0.84× | |
| 15 | Aosta Valley | ~9K | 0.84× | |
| 16 | Liguria | ~90K | 0.79× | |
| 17 | Calabria | ~100K | 0.76× | |
| 18 | Sardinia | ~80K | 0.68× | |
| 19 | Basilicata | ~20K | 0.64× | |
| 20 | Molise | ~10K | 0.64× |
The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Supercharger | Cars & Mobility | 40.95× | ||
| 02 | Polestar 2 | Cars & Mobility | 22.07× | ||
| 03 | Tesla Model 3 | Cars & Mobility | 21.84× | ||
| 04 | Tesla Cybertruck | Cars & Mobility | 21.48× | ||
| 05 | Starlink | Technology & Electronics | 17.31× | ||
| 06 | Tesla Model Y | Cars & Mobility | 15.70× | ||
| 07 | Polestar | Cars & Mobility | 15.62× | ||
| 08 | BYD Auto | Cars & Mobility | 15.49× | ||
| 09 | Jaecoo | Cars & Mobility | 9.26× | ||
| 10 | Elon Musk | Business & Career | 9.19× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 8.05× | ||
| 12 | Solar panel | Home & Garden | 7.77× | ||
| 13 | Photovoltaics | Home & Garden | 7.49× | ||
| 14 | Hybrid electric vehicle | Cars & Mobility | 6.62× | ||
| 15 | Sustainable energy | Home & Garden | 5.89× | ||
| 16 | Efficient energy use | Technology & Electronics | 5.36× | ||
| 17 | Renewable energy | Business & Career | 3.83× | ||
| 18 | Used car | Cars & Mobility | 3.83× | ||
| 19 | AutoScout24 | Cars & Mobility | 3.30× | ||
| 20 | Finance | Business & Career | 2.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.95× | |
| Need for Security | CONSERVATISM | 1.93× | |
| Convenience Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Extroversion | THRILL | 0.75× | |
| Pet Ownership | JOY | 0.83× |
Tesla Motors's target market in Italy covers an estimated 4,155,755 people, concentrated in Lombardy and Lazio.
25.8% of the Tesla Motors audience are female, 74.2% are male, with an average age of 40.8 years.
Tesla Motors fans show strongest brand affinity for Tesla Supercharger (40.95×), Tesla Model 3 (21.84×), and Starlink (17.31×) over the country average.
Tesla Motors fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tesla Motors itself, the audience over-indexes on Tesla Model 3 (21.84×), Starlink (17.31×), BYD Auto (15.49×), and Plug-in hybrid (8.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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