A data profile of the people who buy, follow and care about Real estate broker in Italy — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 4,054,908 people in Italy.
The average Real estate broker fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Property finder, First-time buyer, Real estate development, with strongest over-indexing on Property finder (9.67× the country average).
Demographically, the Real estate broker audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Real estate broker fan in Italy is balanced, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Property finder.
The key figures that characterise the Real estate broker profile in Italy.
54.4% are female, 45.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.7 |
| Estimated audience size | 4,054,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Real estate broker audience comes from Italy.
| Country | Share |
|---|---|
| United States | 39.3% |
| Canada | 4.0% |
| Germany | 3.1% |
Where the Real estate broker audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~10K | 1.09× | |
| 02 | Abruzzo | ~90K | 1.06× | |
| 03 | Trentino-Alto Adige/Südtirol | ~80K | 1.05× | |
| 04 | Umbria | ~70K | 1.04× | |
| 05 | Friuli-Venezia Giulia | ~80K | 1.03× | |
| 06 | Sardinia | ~100K | 1.01× | |
| 07 | Liguria | ~100K | 1.01× | |
| 08 | Marche | ~100K | 1.00× | |
| 09 | Molise | ~20K | 1.00× | |
| 10 | Calabria | ~100K | 0.99× | |
| 11 | Basilicata | ~40K | 0.99× | |
| 12 | Puglia | ~300K | 0.96× | |
| 13 | Sicilia | ~300K | 0.95× | |
| 14 | Tuscany | ~300K | 0.95× | |
| 15 | Campania | ~400K | 0.94× | |
| 16 | Veneto | ~300K | 0.94× | |
| 17 | Piedmont | ~300K | 0.94× | |
| 18 | Emilia-Romagna | ~300K | 0.93× | |
| 19 | Lazio | ~500K | 0.92× | |
| 20 | Lombardy | ~600K | 0.86× |
The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 9.67× | ||
| 02 | Trevi | Home & Garden | 9.59× | ||
| 03 | First-time buyer | Shopping | 8.20× | ||
| 04 | Real estate economics | Business & Career | 7.06× | ||
| 05 | Real estate development | Business & Career | 7.01× | ||
| 06 | Mortgage calculator | Home & Garden | 6.56× | ||
| 07 | Starter home | Home & Garden | 5.43× | ||
| 08 | Housing estate | Home & Garden | 5.38× | ||
| 09 | Tecnocasa | Home & Garden | 4.78× | ||
| 10 | Mortgage loans | Business & Career | 4.60× | ||
| 11 | Investment strategy | Business & Career | 4.52× | ||
| 12 | Estate (law) | Business & Career | 3.94× | ||
| 13 | Investor | Business & Career | 3.87× | ||
| 14 | Home construction | Home & Garden | 3.50× | ||
| 15 | Home repair | Home & Garden | 3.30× | ||
| 16 | Real property | Home & Garden | 2.72× | ||
| 17 | Investment | Business & Career | 2.13× | ||
| 18 | Personal finance | Business & Career | 1.67× | ||
| 19 | Tecnomat | Shopping | 1.65× | ||
| 20 | Real estate | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.72× | |
| Quality Awareness | PREMIUM | 1.69× | |
| Design Affinity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Mindfulness | BALANCE | 0.73× | |
| Extroversion | THRILL | 0.79× |
Real estate broker has an estimated audience of 4,054,908 people in Italy, concentrated in Lombardy and Lazio.
54.4% of Real estate broker fans are female, 45.6% are male, with an average age of 43.7 years.
Real estate broker fans show strongest brand affinity for Property finder (9.67×), First-time buyer (8.2×), and Real estate development (7.01×) over the country average.
Real estate broker fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Real estate broker itself, the audience over-indexes on First-time buyer (8.2×), Real estate development (7.01×), Mortgage loans (4.6×), and Real property (2.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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