A data profile of the people who buy, follow and care about Estate (law) in Italy — modelled from more than twelve digital signal sources. Estate (law) has an estimated audience of 3,587,222 people in Italy.
Estate (law) fans in Italy are concentrated in Lombardy, with strong brand affinity for Single-family detached home.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Single-family detached home, Kitchenware, Wikipedia, with strongest over-indexing on Single-family detached home (15.91× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Estate (law) fan in Italy shows strong Convenience Orientation tendencies and a notable affinity for Single-family detached home.
The key figures that characterise the Estate (law) profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 3,587,222 |
of the worldwide Estate (law) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 36.3% |
| India | 6.4% |
| France | 5.1% |
Where the Estate (law) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.34× | |
| 02 | Puglia | ~300K | 1.29× | |
| 03 | Campania | ~500K | 1.23× | |
| 04 | Calabria | ~100K | 1.21× | |
| 05 | Lombardy | ~700K | 1.12× | |
| 06 | Lazio | ~500K | 1.10× | |
| 07 | Tuscany | ~300K | 1.06× | |
| 08 | Emilia-Romagna | ~300K | 1.05× | |
| 09 | Sardinia | ~100K | 1.05× | |
| 10 | Piedmont | ~300K | 1.02× | |
| 11 | Marche | ~90K | 0.99× | |
| 12 | Veneto | ~300K | 0.98× | |
| 13 | Liguria | ~100K | 0.97× | |
| 14 | Abruzzo | ~80K | 0.97× | |
| 15 | Basilicata | ~30K | 0.94× | |
| 16 | Umbria | ~50K | 0.88× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.86× | |
| 18 | Molise | ~10K | 0.78× | |
| 19 | Trentino-Alto Adige/Südtirol | ~50K | 0.71× | |
| 20 | Aosta Valley | ~6K | 0.65× |
The strongest cross-interests of the Estate (law) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 15.91× | ||
| 02 | Owner-occupier | Home & Garden | 12.31× | ||
| 03 | Cyndi Lauper | Music & Radio | 9.70× | ||
| 04 | Office supplies | Business & Career | 6.38× | ||
| 05 | Kitchenware | Home & Garden | 4.79× | ||
| 06 | Real estate broker | Home & Garden | 3.94× | ||
| 07 | True Detective | Movies & TV | 3.84× | ||
| 08 | Microwave oven | Home & Garden | 3.53× | ||
| 09 | Wikipedia | Internet & Social Media | 2.91× | ||
| 10 | General practitioner | Health | 2.44× | ||
| 11 | Real property | Home & Garden | 2.33× | ||
| 12 | Champagne | Food & Beverages | 2.11× | ||
| 13 | Mediaset | Technology & Electronics | 2.06× | ||
| 14 | Volunteering | Politics & Society | 1.92× | ||
| 15 | Personal finance | Business & Career | 1.75× | ||
| 16 | Coop | Food & Beverages | 1.70× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | Borsa Italiana | Business & Career | 1.57× | ||
| 19 | SuperEnalotto | Games | 1.57× | ||
| 20 | Singer-songwriter | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.95× | |
| Travelling | THRILL | 1.50× | |
| Design Affinity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Mindfulness | BALANCE | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Estate (law). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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