Borsa Italiana Target Market in Italy
Borsa Italiana has an estimated audience of 14,468,648 people in Italy. 44.0% are female, 56.0% are male, average age 43.9. Top regions: Lombardy, Emilia-Romagna, Piedmont. Top brand affinities: UniCredit, FTSE MIB, Poste italiane, SuperEnalotto, Manufacturing.
The average Borsa Italiana fan in Italy is 43.9 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Emilia-Romagna, Piedmont. Top brand affinities include UniCredit, FTSE MIB, Poste italiane, with strongest over-indexing on UniCredit (2.4× the country average). Demographically, the Borsa Italiana audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Stock market
Customer demographics of Borsa Italiana
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 43.9 |
| Estimated audience size | 14,468,648 |
Audience persona
The typical Borsa Italiana fan in Italy is more male, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for UniCredit.
Borsa Italiana customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~4M | 1.61× |
| Emilia-Romagna | ~2M | 1.8× |
| Piedmont | ~1.5M | 1.52× |
| Veneto | ~1.5M | 1.41× |
| Lazio | ~1.5M | 0.86× |
| Tuscany | ~1M | 1.26× |
| Campania | ~1M | 0.72× |
| Sicilia | ~1M | 0.84× |
| Puglia | ~800K | 0.81× |
| Liguria | ~600K | 1.37× |
| Marche | ~400K | 1.24× |
| Friuli-Venezia Giulia | ~300K | 1.14× |
| Calabria | ~300K | 0.67× |
| Abruzzo | ~300K | 0.87× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.91× |
| Sardinia | ~200K | 0.53× |
| Umbria | ~200K | 0.86× |
| Basilicata | ~70K | 0.5× |
| Molise | ~40K | 0.56× |
| Aosta Valley | ~20K | 0.58× |
Top brand affinities of the Borsa Italiana audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UniCredit | 2.4× | Business & Career |
| FTSE MIB | 3.08× | Business & Career |
| Poste italiane | 1.99× | Business & Career |
| SuperEnalotto | 1.97× | Games |
| Manufacturing | 1.91× | Business & Career |
| South Tyrol | 1.58× | Travel & Leisure |
| Il Messaggero | 1.53× | News |
| World Wide Web | 1.55× | Internet & Social Media |
| Broadcasting | 1.59× | Movies & TV |
| Machine | 1.64× | Business & Career |
| UniEuro | 1.6× | Shopping |
| Telecommunication | 1.69× | Technology & Electronics |
| Electronic funds transfer | 2.79× | Business & Career |
| Intesa Sanpaolo | 1.63× | Business & Career |
| Pleasure | 1.55× | Politics & Society |
| Natural gas | 2.28× | Cars & Mobility |
| AutoScout24 | 1.76× | Cars & Mobility |
| Euronics | 2.19× | Shopping |
| Leggo | 1.52× | News |
| Top-level domain | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.33 |
| Social Media Usage | JOY | 1.13 |
| Need for Security | CONSERVATISM | 1.07 |
| Urban Lifestyle | OPEN | 0.93 |
| DIY Mentality | THRILL | 0.93 |
| Early Adopter Mentality | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 95.5% |
| Brazil | 0.7% |
| France | 0.5% |
See Borsa Italiana audiences in other countries
More Stock market audiences in Italy
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- NASDAQ-100 (782,138)
- Nikkei 225 (506,380)
- Hong Kong Stock Exchange (323,589)
Frequently asked questions
Who is Borsa Italiana's target market in Italy?
Borsa Italiana's target market in Italy covers an estimated 14,468,648 people, concentrated in Lombardy and Emilia-Romagna.
What is the gender split and age of Borsa Italiana customers?
44.0% of the Borsa Italiana audience are female, 56.0% are male, with an average age of 43.9 years.
Which brands do Borsa Italiana fans like most?
Borsa Italiana fans show strongest brand affinity for UniCredit (2.4×), FTSE MIB (3.08×), and Poste italiane (1.99×) over the country average.
Where do Borsa Italiana fans live in Italy?
Borsa Italiana fans in Italy are most concentrated in Lombardy (reach ~4M), Emilia-Romagna (reach ~2M), and Piedmont (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Borsa Italiana fans also like?
Beyond Borsa Italiana itself, the audience over-indexes on FTSE MIB (3.08×), Poste italiane (1.99×), SuperEnalotto (1.97×), and Manufacturing (1.91×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Borsa Italiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.