A data profile of the people who buy, follow and care about Borsa Italiana in Italy — modelled from more than twelve digital signal sources. Borsa Italiana has an estimated audience of 14,468,648 people in Italy.
The average Borsa Italiana fan in Italy is 43.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Piedmont.
Top brand affinities include UniCredit, FTSE MIB, Poste italiane, with strongest over-indexing on UniCredit (2.4× the country average).
Demographically, the Borsa Italiana audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Borsa Italiana fan in Italy is more male, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for UniCredit.
The key figures that characterise the Borsa Italiana profile in Italy.
44.0% are female, 56.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 43.9 |
| Estimated audience size | 14,468,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
Where the Borsa Italiana audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~2M | 1.80× | |
| 02 | Lombardy | ~4M | 1.61× | |
| 03 | Piedmont | ~1.5M | 1.52× | |
| 04 | Veneto | ~1.5M | 1.41× | |
| 05 | Liguria | ~600K | 1.37× | |
| 06 | Tuscany | ~1M | 1.26× | |
| 07 | Marche | ~400K | 1.24× | |
| 08 | Friuli-Venezia Giulia | ~300K | 1.14× | |
| 09 | Trentino-Alto Adige/Südtirol | ~200K | 0.91× | |
| 10 | Abruzzo | ~300K | 0.87× | |
| 11 | Lazio | ~1.5M | 0.86× | |
| 12 | Umbria | ~200K | 0.86× | |
| 13 | Sicilia | ~1M | 0.84× | |
| 14 | Puglia | ~800K | 0.81× | |
| 15 | Campania | ~1M | 0.72× | |
| 16 | Calabria | ~300K | 0.67× | |
| 17 | Aosta Valley | ~20K | 0.58× | |
| 18 | Molise | ~40K | 0.56× | |
| 19 | Sardinia | ~200K | 0.53× | |
| 20 | Basilicata | ~70K | 0.50× |
The strongest cross-interests of the Borsa Italiana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FTSE MIB | Business & Career | 3.08× | ||
| 02 | Electronic funds transfer | Business & Career | 2.79× | ||
| 03 | UniCredit | Business & Career | 2.40× | ||
| 04 | Natural gas | Cars & Mobility | 2.28× | ||
| 05 | Euronics | Shopping | 2.19× | ||
| 06 | Poste italiane | Business & Career | 1.99× | ||
| 07 | SuperEnalotto | Games | 1.97× | ||
| 08 | Manufacturing | Business & Career | 1.91× | ||
| 09 | AutoScout24 | Cars & Mobility | 1.76× | ||
| 10 | Telecommunication | Technology & Electronics | 1.69× | ||
| 11 | Machine | Business & Career | 1.64× | ||
| 12 | Intesa Sanpaolo | Business & Career | 1.63× | ||
| 13 | UniEuro | Shopping | 1.60× | ||
| 14 | Top-level domain | Technology & Electronics | 1.60× | ||
| 15 | Broadcasting | Movies & TV | 1.59× | ||
| 16 | South Tyrol | Travel & Leisure | 1.58× | ||
| 17 | World Wide Web | Internet & Social Media | 1.55× | ||
| 18 | Pleasure | Politics & Society | 1.55× | ||
| 19 | Il Messaggero | News | 1.53× | ||
| 20 | Leggo | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Social Media Usage | JOY | 1.13× | |
| Need for Security | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Risk Appetite | THRILL | 0.63× | |
| Individualism | JOY | 0.66× |
Borsa Italiana's target market in Italy covers an estimated 14,468,648 people, concentrated in Lombardy and Emilia-Romagna.
44.0% of the Borsa Italiana audience are female, 56.0% are male, with an average age of 43.9 years.
Borsa Italiana fans show strongest brand affinity for UniCredit (2.4×), FTSE MIB (3.08×), and Poste italiane (1.99×) over the country average.
Borsa Italiana fans in Italy are most concentrated in Lombardy (reach ~4M), Emilia-Romagna (reach ~2M), and Piedmont (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Borsa Italiana itself, the audience over-indexes on FTSE MIB (3.08×), Poste italiane (1.99×), SuperEnalotto (1.97×), and Manufacturing (1.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Borsa Italiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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