A data profile of the people who buy, follow and care about Euronics in Italy — modelled from more than twelve digital signal sources. Euronics has an estimated audience of 7,693,353 people in Italy.
The average Euronics fan in Italy is 40.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include UniEuro, Borsa Italiana, Laptop, with strongest over-indexing on UniEuro (1.88× the country average).
Demographically, the Euronics audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Euronics fan in Italy is balanced, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for UniEuro.
The key figures that characterise the Euronics profile in Italy.
48.6% are female, 51.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 40.0 |
| Estimated audience size | 7,693,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Euronics audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 52.6% |
| Hungary | 16.0% |
| Estonia | 10.7% |
Where the Euronics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1M | 1.88× | |
| 02 | Puglia | ~1M | 1.85× | |
| 03 | Tuscany | ~800K | 1.59× | |
| 04 | Lazio | ~1M | 1.34× | |
| 05 | Piedmont | ~700K | 1.31× | |
| 06 | Campania | ~1M | 1.28× | |
| 07 | Umbria | ~100K | 1.24× | |
| 08 | Calabria | ~200K | 1.08× | |
| 09 | Lombardy | ~1.5M | 0.98× | |
| 10 | Basilicata | ~60K | 0.90× | |
| 11 | Abruzzo | ~100K | 0.88× | |
| 12 | Aosta Valley | ~20K | 0.88× | |
| 13 | Liguria | ~200K | 0.80× | |
| 14 | Molise | ~30K | 0.77× | |
| 15 | Emilia-Romagna | ~400K | 0.61× | |
| 16 | Marche | ~100K | 0.61× | |
| 17 | Veneto | ~400K | 0.60× | |
| 18 | Sardinia | ~100K | 0.59× | |
| 19 | Friuli-Venezia Giulia | ~70K | 0.52× | |
| 20 | Trentino-Alto Adige/Südtirol | ~50K | 0.33× |
The strongest cross-interests of the Euronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Last of Us | Games | 2.39× | ||
| 02 | Xbox | Games | 2.02× | ||
| 03 | Pokémon (video game series) | Games | 1.97× | ||
| 04 | Dishwasher | Home & Garden | 1.92× | ||
| 05 | UniEuro | Shopping | 1.88× | ||
| 06 | Epic Games | Games | 1.87× | ||
| 07 | PlayStation | Games | 1.77× | ||
| 08 | Fiscal year | Business & Career | 1.76× | ||
| 09 | FIFA (video game series) | Games | 1.76× | ||
| 10 | Borsa Italiana | Business & Career | 1.73× | ||
| 11 | Gaming computer | Technology & Electronics | 1.68× | ||
| 12 | Playstation 5 | Games | 1.66× | ||
| 13 | PC game | Games | 1.64× | ||
| 14 | Home-improvement center | Home & Garden | 1.63× | ||
| 15 | Laptop | Technology & Electronics | 1.61× | ||
| 16 | Comparison shopping website | Shopping | 1.61× | ||
| 17 | Xiaomi | Technology & Electronics | 1.59× | ||
| 18 | Telecommunications equipment | Technology & Electronics | 1.59× | ||
| 19 | Laborer | Business & Career | 1.58× | ||
| 20 | Television set | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.07× | |
| Early Adopter Mentality | POWER | 1.06× | |
| DIY Mentality | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Community Orientation | OPEN | 0.77× | |
| Individualism | JOY | 0.80× |
Euronics's target market in Italy covers an estimated 7,693,353 people, concentrated in Lombardy and Lazio.
48.6% of the Euronics audience are female, 51.4% are male, with an average age of 40.0 years.
Euronics fans show strongest brand affinity for UniEuro (1.88×), Borsa Italiana (1.73×), and Laptop (1.61×) over the country average.
Euronics fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Sicilia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Euronics itself, the audience over-indexes on Borsa Italiana (1.73×), Laptop (1.61×), Fiscal year (1.76×), and Gaming computer (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Euronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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