A data profile of the people who buy, follow and care about Comparison shopping website in Italy — modelled from more than twelve digital signal sources. Comparison shopping website has an estimated audience of 3,770,469 people in Italy.
The average Comparison shopping website fan in Italy is 42.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Borsa Italiana, AliExpress, EBay, with strongest over-indexing on Borsa Italiana (2.68× the country average).
Demographically, the Comparison shopping website audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Comparison shopping website fan in Italy is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Borsa Italiana.
The key figures that characterise the Comparison shopping website profile in Italy.
35.6% are female, 64.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 42.5 |
| Estimated audience size | 3,770,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 23% |
Where the Comparison shopping website audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~100K | 1.05× | |
| 02 | Molise | ~20K | 1.05× | |
| 03 | Trentino-Alto Adige/Südtirol | ~70K | 1.03× | |
| 04 | Friuli-Venezia Giulia | ~70K | 1.03× | |
| 05 | Campania | ~400K | 1.01× | |
| 06 | Tuscany | ~300K | 1.01× | |
| 07 | Sicilia | ~300K | 1.00× | |
| 08 | Piedmont | ~300K | 1.00× | |
| 09 | Puglia | ~300K | 1.00× | |
| 10 | Calabria | ~100K | 1.00× | |
| 11 | Emilia-Romagna | ~300K | 0.99× | |
| 12 | Veneto | ~300K | 0.99× | |
| 13 | Liguria | ~100K | 0.99× | |
| 14 | Marche | ~90K | 0.99× | |
| 15 | Abruzzo | ~80K | 0.99× | |
| 16 | Lazio | ~400K | 0.97× | |
| 17 | Lombardy | ~600K | 0.93× | |
| 18 | Aosta Valley | 0.00× | ||
| 19 | Basilicata | 0.00× | ||
| 20 | Umbria | 0.00× |
The strongest cross-interests of the Comparison shopping website audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drill | Home & Garden | 3.18× | ||
| 02 | Fiscal year | Business & Career | 2.81× | ||
| 03 | Borsa Italiana | Business & Career | 2.68× | ||
| 04 | AliExpress | Shopping | 2.49× | ||
| 05 | Smart TV | Technology & Electronics | 2.39× | ||
| 06 | Supply chain | Business & Career | 2.39× | ||
| 07 | Euronics | Shopping | 2.26× | ||
| 08 | Cyber Monday | Shopping | 2.18× | ||
| 09 | Used car | Cars & Mobility | 2.12× | ||
| 10 | EBay | Shopping | 2.06× | ||
| 11 | Privalia | Fashion & Accessoires | 2.05× | ||
| 12 | UniEuro | Shopping | 2.01× | ||
| 13 | Deal of the day | Shopping | 2.00× | ||
| 14 | Black Friday (shopping) | Shopping | 1.95× | ||
| 15 | Price | Shopping | 1.92× | ||
| 16 | Discounts and allowances | Shopping | 1.78× | ||
| 17 | Home Appliances | Home & Garden | 1.65× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.64× | ||
| 19 | Tire | Cars & Mobility | 1.62× | ||
| 20 | Sales promotion | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Price Sensitivity | PREMIUM | 1.43× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.64× | |
| Indulgence | JOY | 0.65× |
Comparison shopping website has an estimated audience of 3,770,469 people in Italy, concentrated in Lombardy and Lazio.
35.6% of Comparison shopping website fans are female, 64.4% are male, with an average age of 42.5 years.
Comparison shopping website fans show strongest brand affinity for Borsa Italiana (2.68×), AliExpress (2.49×), and EBay (2.06×) over the country average.
Comparison shopping website fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Comparison shopping website itself, the audience over-indexes on AliExpress (2.49×), EBay (2.06×), UniEuro (2.01×), and Black Friday (shopping) (1.95×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Comparison shopping website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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