A data profile of the people who buy, follow and care about Fiscal year in Italy — modelled from more than twelve digital signal sources. Fiscal year has an estimated audience of 4,299,232 people in Italy.
The average Fiscal year fan in Italy is 41.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include UniEuro, WhatsApp, corriere dello sport, with strongest over-indexing on UniEuro (3.09× the country average).
Demographically, the Fiscal year audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fiscal year fan in Italy is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for UniEuro.
The key figures that characterise the Fiscal year profile in Italy.
43.7% are female, 56.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 41.5 |
| Estimated audience size | 4,299,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 20% |
of the worldwide Fiscal year audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 25.7% |
| United States | 24.9% |
| Brazil | 6.8% |
Where the Fiscal year audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.41× | |
| 02 | Tuscany | ~300K | 1.20× | |
| 03 | Lazio | ~600K | 1.15× | |
| 04 | Trentino-Alto Adige/Südtirol | ~90K | 1.11× | |
| 05 | Veneto | ~400K | 1.09× | |
| 06 | Piedmont | ~300K | 1.09× | |
| 07 | Aosta Valley | ~10K | 1.07× | |
| 08 | Molise | ~20K | 1.01× | |
| 09 | Emilia-Romagna | ~400K | 1.00× | |
| 10 | Friuli-Venezia Giulia | ~80K | 0.98× | |
| 11 | Basilicata | ~40K | 0.97× | |
| 12 | Puglia | ~300K | 0.96× | |
| 13 | Liguria | ~100K | 0.96× | |
| 14 | Umbria | ~70K | 0.95× | |
| 15 | Marche | ~100K | 0.94× | |
| 16 | Campania | ~400K | 0.93× | |
| 17 | Abruzzo | ~90K | 0.93× | |
| 18 | Calabria | ~100K | 0.91× | |
| 19 | Sardinia | ~100K | 0.91× | |
| 20 | Sicilia | ~300K | 0.90× |
The strongest cross-interests of the Fiscal year audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UniEuro | Shopping | 3.09× | ||
| 02 | Comparison shopping website | Shopping | 2.81× | ||
| 03 | corriere dello sport | Sports | 2.74× | ||
| 04 | Solar panel | Home & Garden | 2.70× | ||
| 05 | Eni | Cars & Mobility | 2.68× | ||
| 06 | Mediaset | Technology & Electronics | 2.65× | ||
| 07 | Wikipedia | Internet & Social Media | 2.61× | ||
| 08 | Satire | Literature | 2.39× | ||
| 09 | Internet & Social Media | 2.04× | |||
| 10 | HVAC | Home & Garden | 2.03× | ||
| 11 | Adriatic Sea | Travel & Leisure | 1.93× | ||
| 12 | Champagne | Food & Beverages | 1.91× | ||
| 13 | Serie B | Sports | 1.84× | ||
| 14 | Personal finance | Business & Career | 1.82× | ||
| 15 | Telegram | Internet & Social Media | 1.80× | ||
| 16 | Borsa Italiana | Business & Career | 1.74× | ||
| 17 | Sky TG24 | Movies & TV | 1.74× | ||
| 18 | Home Appliances | Home & Garden | 1.71× | ||
| 19 | Financial services | Business & Career | 1.71× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Extroversion | THRILL | 0.76× | |
| Tradition | CONSERVATISM | 0.84× |
Fiscal year has an estimated audience of 4,299,232 people in Italy, concentrated in Lombardy and Lazio.
43.7% of Fiscal year fans are female, 56.3% are male, with an average age of 41.5 years.
Fiscal year fans show strongest brand affinity for UniEuro (3.09×), WhatsApp (2.04×), and corriere dello sport (2.74×) over the country average.
Fiscal year fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fiscal year itself, the audience over-indexes on WhatsApp (2.04×), corriere dello sport (2.74×), Personal finance (1.82×), and Wikipedia (2.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fiscal year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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