Home Appliances Audience in Italy
Home Appliances has an estimated audience of 15,306,841 people in Italy. 54.6% are female, 45.4% are male, average age 46.0. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: IKEA, Garden, 3BMeteo, Kitchenware, Conad.
The average Home Appliances fan in Italy is 46.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include IKEA, Garden, 3BMeteo, with strongest over-indexing on IKEA (1.8× the country average). Demographically, the Home Appliances audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Appliances fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 46.0 |
| Estimated audience size | 15,306,841 |
Audience persona
The typical Home Appliances fan in Italy is balanced, around 46.0 years old, with strong Indulgence tendencies and a notable affinity for IKEA.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,475,381 | 1.29× |
| Lazio | 1,436,817 | 0.77× |
| Veneto | 1,225,478 | 1.01× |
| Piedmont | 1,039,680 | 0.92× |
| Campania | 1,008,911 | 0.59× |
| Emilia-Romagna | 941,818 | 0.75× |
| Sicilia | 806,958 | 0.61× |
| Tuscany | 696,840 | 0.69× |
| Puglia | 512,065 | 0.49× |
| Friuli-Venezia Giulia | 374,618 | 1.3× |
| Basilicata | 368,824 | 2.64× |
| Umbria | 359,212 | 1.45× |
| Marche | 348,773 | 0.91× |
| Abruzzo | 331,519 | 0.98× |
| Sardinia | 325,084 | 0.76× |
| Trentino-Alto Adige/Südtirol | 322,298 | 1.11× |
| Liguria | 318,049 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 1.8× | Home & Garden |
| Garden | 1.53× | Home & Garden |
| 3BMeteo | 1.75× | News |
| Kitchenware | 2.81× | Home & Garden |
| Conad | 1.59× | Shopping |
| Lidl | 1.64× | Shopping |
| Bedroom | 2.37× | Home & Garden |
| Borsa Italiana | 1.74× | Business & Career |
| Internal Revenue Service | 1.79× | Business & Career |
| Bed | 1.74× | Home & Garden |
| Electricity | 1.6× | Home & Garden |
| Leroy Merlin | 2.07× | Shopping |
| SuperEnalotto | 1.58× | Games |
| Bathroom | 1.75× | Home & Garden |
| Kitchen | 1.5× | Home & Garden |
| Kitchen stove | 2.93× | Home & Garden |
| Household | 2.19× | Home & Garden |
| Clothes dryer | 3.23× | Home & Garden |
| Floor | 2.07× | Home & Garden |
| Door | 1.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Convenience Orientation | PREMIUM | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| Luxury Orientation | PREMIUM | 1.12 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
See Home Appliances audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Home Appliances have in Italy?
Home Appliances has an estimated audience of 15,306,841 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Home Appliances fans?
54.6% of Home Appliances fans are female, 45.4% are male, with an average age of 46.0 years.
Which brands do Home Appliances fans like most?
Home Appliances fans show strongest brand affinity for IKEA (1.8×), Garden (1.53×), and 3BMeteo (1.75×) over the country average.
Where do Home Appliances fans live in Italy?
Home Appliances fans in Italy are most concentrated in Lombardy (reach 3,475,381), Lazio (reach 1,436,817), and Veneto (reach 1,225,478). These three regions account for the largest share of the active audience.
What other brands do Home Appliances fans also like?
Beyond Home Appliances itself, the audience over-indexes on Garden (1.53×), 3BMeteo (1.75×), Kitchenware (2.81×), and Conad (1.59×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.