A data profile of the people who buy, follow and care about Floor in Italy — modelled from more than twelve digital signal sources. Floor has an estimated audience of 7,835,773 people in Italy.
The average Floor fan in Italy is 44.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Sustainable energy, IKEA, Renewable energy, with strongest over-indexing on Sustainable energy (3.69× the country average).
Demographically, the Floor audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Floor fan in Italy is more female, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Floor profile in Italy.
60.0% are female, 40.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.6 |
| Estimated audience size | 7,835,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Floor audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 10.9% |
| United Kingdom | 7.4% |
Where the Floor audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.25× | |
| 02 | Lombardy | ~1.5M | 1.18× | |
| 03 | Puglia | ~600K | 1.12× | |
| 04 | Lazio | ~1M | 1.11× | |
| 05 | Sicilia | ~700K | 1.09× | |
| 06 | Emilia-Romagna | ~700K | 1.08× | |
| 07 | Veneto | ~700K | 1.06× | |
| 08 | Piedmont | ~600K | 1.03× | |
| 09 | Aosta Valley | ~20K | 1.01× | |
| 10 | Tuscany | ~500K | 1.00× | |
| 11 | Trentino-Alto Adige/Südtirol | ~100K | 1.00× | |
| 12 | Basilicata | ~70K | 0.98× | |
| 13 | Molise | ~40K | 0.98× | |
| 14 | Umbria | ~100K | 0.97× | |
| 15 | Abruzzo | ~200K | 0.96× | |
| 16 | Liguria | ~200K | 0.95× | |
| 17 | Calabria | ~200K | 0.94× | |
| 18 | Marche | ~200K | 0.94× | |
| 19 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 20 | Sardinia | ~200K | 0.90× |
The strongest cross-interests of the Floor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 4.17× | ||
| 02 | Microwave oven | Home & Garden | 4.16× | ||
| 03 | Dishwasher | Home & Garden | 4.05× | ||
| 04 | Sustainable energy | Home & Garden | 3.69× | ||
| 05 | Home automation | Technology & Electronics | 3.69× | ||
| 06 | Cleanliness | Home & Garden | 3.50× | ||
| 07 | Maisons du Monde | Home & Garden | 3.43× | ||
| 08 | Modern architecture | Arts & Culture | 3.08× | ||
| 09 | Hardware store | Home & Garden | 2.96× | ||
| 10 | Renewable energy | Business & Career | 2.94× | ||
| 11 | Kitchenware | Home & Garden | 2.67× | ||
| 12 | Efficient energy use | Technology & Electronics | 2.61× | ||
| 13 | HVAC | Home & Garden | 2.46× | ||
| 14 | Innovation | Business & Career | 2.29× | ||
| 15 | IKEA | Home & Garden | 2.17× | ||
| 16 | Home Appliances | Home & Garden | 2.07× | ||
| 17 | Coop | Food & Beverages | 1.81× | ||
| 18 | High-definition television | Technology & Electronics | 1.81× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.79× | ||
| 20 | Home improvement | Home & Garden | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.35× | |
| Design Affinity | PREMIUM | 2.00× | |
| Convenience Orientation | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.85× |
Floor has an estimated audience of 7,835,773 people in Italy, concentrated in Lombardy and Campania.
60.0% of Floor fans are female, 40.0% are male, with an average age of 44.6 years.
Floor fans show strongest brand affinity for Sustainable energy (3.69×), IKEA (2.17×), and Renewable energy (2.94×) over the country average.
Floor fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Floor itself, the audience over-indexes on IKEA (2.17×), Renewable energy (2.94×), Cleanliness (3.5×), and Home Appliances (2.07×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Floor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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