A data profile of the people who buy, follow and care about Hardware store in Italy — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 4,422,526 people in Italy.
The average Hardware store fan in Italy is 42.5 years old, more male, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Tuscany.
Top brand affinities include Tecnomat, Brico, Renovation, with strongest over-indexing on Tecnomat (8.62× the country average).
Demographically, the Hardware store audience skews more male with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hardware store fan in Italy is more male, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Tecnomat.
The key figures that characterise the Hardware store profile in Italy.
26.7% are female, 73.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 42.5 |
| Estimated audience size | 4,422,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Hardware store audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 4.32× | |
| 02 | Sardinia | ~300K | 2.27× | |
| 03 | Liguria | ~200K | 1.48× | |
| 04 | Tuscany | ~400K | 1.29× | |
| 05 | Veneto | ~400K | 1.20× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.18× | |
| 07 | Aosta Valley | ~10K | 0.98× | |
| 08 | Molise | ~20K | 0.93× | |
| 09 | Basilicata | ~40K | 0.90× | |
| 10 | Umbria | ~60K | 0.85× | |
| 11 | Sicilia | ~300K | 0.83× | |
| 12 | Abruzzo | ~80K | 0.79× | |
| 13 | Calabria | ~100K | 0.78× | |
| 14 | Marche | ~90K | 0.78× | |
| 15 | Puglia | ~200K | 0.72× | |
| 16 | Piedmont | ~200K | 0.71× | |
| 17 | Emilia-Romagna | ~200K | 0.66× | |
| 18 | Campania | ~300K | 0.59× | |
| 19 | Lombardy | ~400K | 0.54× | |
| 20 | Lazio | ~300K | 0.49× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico | Home & Garden | 13.07× | ||
| 02 | Sonepar | Home & Garden | 11.16× | ||
| 03 | Home-improvement center | Home & Garden | 10.97× | ||
| 04 | Bricofer | Home & Garden | 10.19× | ||
| 05 | Parkside | Home & Garden | 9.81× | ||
| 06 | Tecnomat | Shopping | 8.62× | ||
| 07 | Renovation | Home & Garden | 7.20× | ||
| 08 | Sink | Home & Garden | 6.99× | ||
| 09 | Wrench | Home & Garden | 6.05× | ||
| 10 | Obi (store) | Shopping | 5.86× | ||
| 11 | Drill | Home & Garden | 5.69× | ||
| 12 | Power tool | Home & Garden | 5.20× | ||
| 13 | Leroy Merlin | Shopping | 5.05× | ||
| 14 | Bathroom | Home & Garden | 3.21× | ||
| 15 | Plumbing | Home & Garden | 2.89× | ||
| 16 | IKEA | Home & Garden | 2.48× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.44× | ||
| 18 | Lidl | Shopping | 2.18× | ||
| 19 | Home improvement | Home & Garden | 2.11× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 4.82× | |
| Need for Security | CONSERVATISM | 1.70× | |
| Quality Awareness | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Social Media Usage | JOY | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Hardware store has an estimated audience of 4,422,526 people in Italy, concentrated in Veneto and Lombardy.
26.7% of Hardware store fans are female, 73.3% are male, with an average age of 42.5 years.
Hardware store fans show strongest brand affinity for Tecnomat (8.62×), Brico (13.07×), and Renovation (7.2×) over the country average.
Hardware store fans in Italy are most concentrated in Veneto (reach ~400K), Lombardy (reach ~400K), and Tuscany (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on Brico (13.07×), Renovation (7.2×), Home-improvement center (10.97×), and Parkside (9.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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