A data profile of the people who buy, follow and care about Bars in Italy — modelled from more than twelve digital signal sources. Bars has an estimated audience of 18,985,740 people in Italy.
The average Bars fan in Italy is 44.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Il Volo, Scratchcard, Lourdes, with strongest over-indexing on Il Volo (1.6× the country average).
Demographically, the Bars audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 20 regions tracked by Rascasse.
The typical Bars fan in Italy is balanced, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Il Volo.
The key figures that characterise the Bars profile in Italy.
52.8% are female, 47.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.6 |
| Estimated audience size | 18,985,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Bars audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2.5M | 1.58× | |
| 02 | Trentino-Alto Adige/Südtirol | ~500K | 1.51× | |
| 03 | Aosta Valley | ~70K | 1.47× | |
| 04 | Emilia-Romagna | ~2M | 1.41× | |
| 05 | Tuscany | ~1.5M | 1.34× | |
| 06 | Piedmont | ~1.5M | 1.20× | |
| 07 | Friuli-Venezia Giulia | ~400K | 1.12× | |
| 08 | Lombardy | ~3.5M | 1.07× | |
| 09 | Lazio | ~2.5M | 1.05× | |
| 10 | Umbria | ~300K | 0.97× | |
| 11 | Sardinia | ~500K | 0.96× | |
| 12 | Liguria | ~500K | 0.91× | |
| 13 | Puglia | ~1M | 0.88× | |
| 14 | Sicilia | ~1.5M | 0.85× | |
| 15 | Marche | ~400K | 0.83× | |
| 16 | Abruzzo | ~300K | 0.73× | |
| 17 | Campania | ~1.5M | 0.67× | |
| 18 | Basilicata | ~100K | 0.56× | |
| 19 | Calabria | ~300K | 0.47× | |
| 20 | Molise | ~40K | 0.44× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ensign | Music & Radio | 1.79× | ||
| 02 | Reach the Sky | Music & Radio | 1.79× | ||
| 03 | The Lovekill | Music & Radio | 1.79× | ||
| 04 | Il Volo | Music & Radio | 1.60× | ||
| 05 | Lourdes | Travel & Leisure | 1.56× | ||
| 06 | DigiTech Whammy | Brand | 1.55× | ||
| 07 | Jupiler | Food & Beverages | 1.55× | ||
| 08 | Massa Lombarda | Travel & Leisure | 1.54× | ||
| 09 | Scratchcard | Games | 1.52× | ||
| 10 | Dennis Quaid | Movies & TV | 1.52× | ||
| 11 | The Giver (film) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.14× | |
| Spirituality | BALANCE | 1.13× | |
| Tradition | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Individualism | JOY | 0.88× |
Bars has an estimated audience of 18,985,740 people in Italy, concentrated in Lombardy and Lazio.
52.8% of Bars fans are female, 47.2% are male, with an average age of 44.6 years.
Bars fans show strongest brand affinity for Il Volo (1.6×), Scratchcard (1.52×), and Lourdes (1.56×) over the country average.
Bars fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~2.5M), and Veneto (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Scratchcard (1.52×), Lourdes (1.56×), Massa Lombarda (1.54×), and Dennis Quaid (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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