Bars Audience in Italy
Bars has an estimated audience of 18,985,740 people in Italy. 52.8% are female, 47.2% are male, average age 44.6. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Il Volo, Scratchcard, Lourdes, Massa Lombarda, Dennis Quaid.
The average Bars fan in Italy is 44.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Il Volo, Scratchcard, Lourdes, with strongest over-indexing on Il Volo (1.6× the country average). Demographically, the Bars audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bars fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.6 |
| Estimated audience size | 18,985,740 |
Audience persona
The typical Bars fan in Italy is balanced, around 44.6 years old, with strong Extroversion tendencies and a notable affinity for Il Volo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,591,730 | 1.07× |
| Lazio | 2,452,567 | 1.05× |
| Veneto | 2,373,826 | 1.58× |
| Emilia-Romagna | 2,186,634 | 1.41× |
| Tuscany | 1,690,271 | 1.34× |
| Piedmont | 1,679,570 | 1.2× |
| Campania | 1,432,932 | 0.67× |
| Sicilia | 1,393,127 | 0.85× |
| Puglia | 1,148,580 | 0.88× |
| Trentino-Alto Adige/Südtirol | 543,975 | 1.51× |
| Sardinia | 511,951 | 0.96× |
| Liguria | 484,226 | 0.91× |
| Friuli-Venezia Giulia | 401,659 | 1.12× |
| Marche | 392,016 | 0.83× |
| Abruzzo | 304,539 | 0.73× |
| Umbria | 297,769 | 0.97× |
| Calabria | 269,388 | 0.46× |
| Basilicata | 95,433 | 0.55× |
| Aosta Valley | 71,464 | 1.48× |
| Molise | 37,907 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Volo | 1.6× | Music & Radio |
| Scratchcard | 1.52× | Games |
| Lourdes | 1.56× | Travel & Leisure |
| Massa Lombarda | 1.54× | Travel & Leisure |
| Dennis Quaid | 1.52× | Movies & TV |
| The Giver (film) | 1.51× | Movies & TV |
| DigiTech Whammy | 1.55× | |
| Ensign | 1.79× | Music & Radio |
| Jupiler | 1.55× | Food & Beverages |
| Reach the Sky | 1.79× | Music & Radio |
| The Lovekill | 1.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| Community Orientation | OPEN | 1.15 |
| Indulgence | JOY | 1.12 |
| Social Media Usage | JOY | 1.03 |
| Luxury Orientation | PREMIUM | 1.03 |
| Pet Ownership | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Bars audiences in other countries
More Travel & Leisure audiences in Italy
- Boutiques (21,768,464)
- Shopping malls (19,393,822)
- Spas (18,667,785)
- Parties (16,896,420)
- Beauty salons (16,505,673)
Frequently asked questions
How many fans does Bars have in Italy?
Bars has an estimated audience of 18,985,740 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Bars fans?
52.8% of Bars fans are female, 47.2% are male, with an average age of 44.6 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Il Volo (1.6×), Scratchcard (1.52×), and Lourdes (1.56×) over the country average.
Where do Bars fans live in Italy?
Bars fans in Italy are most concentrated in Lombardy (reach 3,591,730), Lazio (reach 2,452,567), and Veneto (reach 2,373,826). These three regions account for the largest share of the active audience.
What other brands do Bars fans also like?
Beyond Bars itself, the audience over-indexes on Scratchcard (1.52×), Lourdes (1.56×), Massa Lombarda (1.54×), and Dennis Quaid (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.