Rascasse Audience Intelligence

Bars Audience in Mexico

A data profile of the people who buy, follow and care about Bars in Mexico — modelled from more than twelve digital signal sources. Bars has an estimated audience of 7,473,968 people in Mexico.

#7among Touchpoint in Mexico#26in Travel & Leisure

The average Bars fan in Mexico is 35.1 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Jalisco, Distrito Federal.

Demographically, the Bars audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bars profile in Mexico.

Audience size
7.5M
in Mexico
Gender
50.2%♀
49.8% male
Age
35.1
average years
Country rank
#244
Touchpoint in Mexico
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bars fans

50.2% are female, 49.8% are male, average age 35.1.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Bars audience in Mexico
MetricValue
Female50.2%
Male49.8%
Average age35.1
Estimated audience size7,473,968
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Bars audience in Mexico
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Bars audience comes from Mexico.

Worldwide audience distribution share by country for Bars
CountryShare
United States21.9%
Italy6.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bars audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Bars fans by region: top regions in Mexico
#RegionReachAffinity×
01State of Mexico~2.5M2.49×
02Yucatan~300K2.19×
03Jalisco~900K1.72×
04Oaxaca~300K1.65×
05Baja California Sur~90K1.44×
06Aguascalientes~100K1.24×
07Nayarit~80K1.07×
08Baja California~300K1.02×
09Chihuahua~300K1.02×
10Nuevo Leon~400K1.00×
11Puebla~400K0.98×
12Distrito Federal~900K0.94×
13Guanajuato~300K0.92×
14Coahuila de Zaragoza~200K0.83×
15Michoacan de Ocampo~200K0.76×
16Tamaulipas~200K0.76×
17Veracruz (state)~300K0.75×
18Campeche~40K0.74×
19Morelos~90K0.71×
20Chiapas~200K0.70×
21Colima~30K0.68×
22Hidalgo~100K0.67×
23Durango~70K0.65×
24Guerrero~100K0.64×
25Tlaxcala~50K0.58×
26Zacatecas~50K0.51×
27Sinaloa~100K0.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bars audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM0.99×
DIY MentalityTHRILL0.97×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bars audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
SustainabilityBALANCE0.81×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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