A data profile of the people who buy, follow and care about Spas in Mexico — modelled from more than twelve digital signal sources. Spas has an estimated audience of 8,992,872 people in Mexico.
The average Spas fan in Mexico is 35.2 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Distrito Federal.
Top brand affinities include Pantene, L'Bel, with strongest over-indexing on Pantene (1.56× the country average).
Demographically, the Spas audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 27 regions tracked by Rascasse.
The typical Spas fan in Mexico is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Pantene.
The key figures that characterise the Spas profile in Mexico.
62.5% are female, 37.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.2 |
| Estimated audience size | 8,992,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Spas audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~1.5M | 2.06× | |
| 02 | Baja California Sur | ~100K | 1.73× | |
| 03 | State of Mexico | ~2M | 1.69× | |
| 04 | Nuevo Leon | ~800K | 1.41× | |
| 05 | Yucatan | ~300K | 1.40× | |
| 06 | Baja California | ~500K | 1.21× | |
| 07 | Aguascalientes | ~100K | 1.20× | |
| 08 | Nayarit | ~100K | 1.18× | |
| 09 | Distrito Federal | ~1.5M | 1.14× | |
| 10 | Tamaulipas | ~300K | 1.03× | |
| 11 | Guanajuato | ~400K | 0.99× | |
| 12 | Morelos | ~200K | 0.99× | |
| 13 | Puebla | ~500K | 0.95× | |
| 14 | Chihuahua | ~300K | 0.94× | |
| 15 | Oaxaca | ~200K | 0.83× | |
| 16 | Colima | ~50K | 0.82× | |
| 17 | Michoacan de Ocampo | ~200K | 0.77× | |
| 18 | Chiapas | ~200K | 0.75× | |
| 19 | Durango | ~90K | 0.75× | |
| 20 | Sinaloa | ~200K | 0.73× | |
| 21 | Coahuila de Zaragoza | ~200K | 0.72× | |
| 22 | Campeche | ~50K | 0.72× | |
| 23 | Zacatecas | ~80K | 0.69× | |
| 24 | Veracruz (state) | ~400K | 0.68× | |
| 25 | Hidalgo | ~100K | 0.66× | |
| 26 | Guerrero | ~100K | 0.65× | |
| 27 | Tlaxcala | ~60K | 0.61× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.04× | |
| Creativity | OPEN | 1.03× | |
| Extroversion | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Sustainability | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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