Spas Audience in Mexico
Spas has an estimated audience of 8,992,872 people in Mexico. 62.5% are female, 37.5% are male, average age 35.2. Top regions: State of Mexico, Jalisco, Distrito Federal. Top brand affinities: Pantene, L'Bel.
The average Spas fan in Mexico is 35.2 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Distrito Federal. Top brand affinities include Pantene, L'Bel, with strongest over-indexing on Pantene (1.56× the country average). Demographically, the Spas audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 27 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Spas fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.2 |
| Estimated audience size | 8,992,872 |
Audience persona
The typical Spas fan in Mexico is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Pantene.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,096,719 | 1.7× |
| Jalisco | 1,374,693 | 2.07× |
| Distrito Federal | 1,346,304 | 1.14× |
| Nuevo Leon | 765,228 | 1.42× |
| Baja California | 453,399 | 1.21× |
| Puebla | 451,167 | 0.95× |
| Guanajuato | 422,617 | 0.99× |
| Veracruz (state) | 353,909 | 0.67× |
| Tamaulipas | 311,945 | 1.04× |
| Chihuahua | 292,601 | 0.94× |
| Yucatan | 264,643 | 1.42× |
| Michoacan de Ocampo | 236,112 | 0.76× |
| Oaxaca | 203,545 | 0.82× |
| Chiapas | 196,252 | 0.73× |
| Coahuila de Zaragoza | 189,449 | 0.7× |
| Sinaloa | 169,647 | 0.71× |
| Morelos | 153,670 | 0.99× |
| Hidalgo | 138,663 | 0.64× |
| Aguascalientes | 138,653 | 1.21× |
| Guerrero | 138,195 | 0.61× |
| Baja California Sur | 127,947 | 1.78× |
| Nayarit | 103,826 | 1.19× |
| Durango | 89,738 | 0.72× |
| Zacatecas | 72,250 | 0.63× |
| Tlaxcala | 54,320 | 0.53× |
| Campeche | 45,441 | 0.66× |
| Colima | 45,091 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantene | 1.56× | Beauty & Wellness |
| L'Bel | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.87 |
| Design Affinity | PREMIUM | 1.83 |
| Spirituality | BALANCE | 1.43 |
| Patriotism | CONSERVATISM | 1.41 |
| Travelling | THRILL | 1.39 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
See Spas audiences in other countries
More Treatment audiences in Mexico
- Facial (2,724,586)
- Microblading (2,243,541)
- Laser (2,001,082)
- Facial care (1,112,164)
- Ultraviolet (477,112)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.