A data profile of the people who buy, follow and care about Spas in Canada — modelled from more than twelve digital signal sources. Spas has an estimated audience of 7,946,879 people in Canada.
The average Spas fan in Canada is 42.3 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Beauty salons, Loto-Québec, Facial, with strongest over-indexing on Beauty salons (1.61× the country average).
Demographically, the Spas audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Spas fan in Canada is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Spas profile in Canada.
65.6% are female, 34.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.3 |
| Estimated audience size | 7,946,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Spas audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~6M | 3.60× | |
| 02 | Ontario | ~5.5M | 1.65× | |
| 03 | British Columbia | ~1.5M | 1.18× | |
| 04 | Nova Scotia | ~200K | 0.72× | |
| 05 | Alberta | ~700K | 0.68× | |
| 06 | New Brunswick | ~100K | 0.62× | |
| 07 | Prince Edward Island | ~20K | 0.57× | |
| 08 | Manitoba | ~100K | 0.43× | |
| 09 | Newfoundland and Labrador | ~50K | 0.42× | |
| 10 | Saskatchewan | ~100K | 0.40× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spa, Belgium | Travel & Leisure | 1.97× | ||
| 02 | Canal Vie | Movies & TV | 1.79× | ||
| 03 | Facial | Beauty & Wellness | 1.69× | ||
| 04 | La Voix | Movies & TV | 1.68× | ||
| 05 | Mineral water | Food & Beverages | 1.67× | ||
| 06 | Véronique Cloutier | Movies & TV | 1.64× | ||
| 07 | Beauty salons | Beauty & Wellness | 1.61× | ||
| 08 | Sauna | Home & Garden | 1.61× | ||
| 09 | Savoy | Travel & Leisure | 1.61× | ||
| 10 | Stone massage | Health | 1.60× | ||
| 11 | Trois fois par jour | Food & Beverages | 1.60× | ||
| 12 | Bijou (jewellery) | Fashion & Accessoires | 1.59× | ||
| 13 | Sorel-Tracy | Travel & Leisure | 1.59× | ||
| 14 | Dog sled | Pets & Animals | 1.59× | ||
| 15 | Loto-Québec | Games | 1.56× | ||
| 16 | Télé-Québec | Movies & TV | 1.56× | ||
| 17 | Hot tub | Home & Garden | 1.54× | ||
| 18 | Mont Tremblant Resort | POI | 1.54× | ||
| 19 | Biotherm | Beauty & Wellness | 1.53× | ||
| 20 | SkinCeuticals | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.84× |
Spas has an estimated audience of 7,946,879 people in Canada, concentrated in Quebec and Ontario.
65.6% of Spas fans are female, 34.4% are male, with an average age of 42.3 years.
Spas fans show strongest brand affinity for Beauty salons (1.61×), Loto-Québec (1.56×), and Facial (1.69×) over the country average.
Spas fans in Canada are most concentrated in Quebec (reach ~6M), Ontario (reach ~5.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Loto-Québec (1.56×), Facial (1.69×), Spa, Belgium (1.97×), and Hot tub (1.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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