Spas Audience in Canada
Spas has an estimated audience of 7,946,879 people in Canada. 65.6% are female, 34.4% are male, average age 42.3. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Beauty salons, Loto-Québec, Facial, Spa, Belgium, Hot tub.
The average Spas fan in Canada is 42.3 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Beauty salons, Loto-Québec, Facial, with strongest over-indexing on Beauty salons (1.61× the country average). Demographically, the Spas audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint
Demographics of Spas fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.3 |
| Estimated audience size | 7,946,879 |
Audience persona
The typical Spas fan in Canada is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Beauty salons.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,960,159 | 3.6× |
| Ontario | 5,505,276 | 1.65× |
| British Columbia | 1,397,551 | 1.18× |
| Alberta | 669,055 | 0.68× |
| Nova Scotia | 170,511 | 0.72× |
| Manitoba | 126,972 | 0.43× |
| New Brunswick | 113,478 | 0.62× |
| Saskatchewan | 100,612 | 0.4× |
| Newfoundland and Labrador | 51,160 | 0.42× |
| Prince Edward Island | 22,381 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty salons | 1.61× | Beauty & Wellness |
| Loto-Québec | 1.56× | Games |
| Facial | 1.69× | Beauty & Wellness |
| Spa, Belgium | 1.97× | Travel & Leisure |
| Hot tub | 1.54× | Home & Garden |
| Mineral water | 1.67× | Food & Beverages |
| Sauna | 1.61× | Home & Garden |
| Bijou (jewellery) | 1.59× | Fashion & Accessoires |
| Sorel-Tracy | 1.59× | Travel & Leisure |
| Télé-Québec | 1.56× | Movies & TV |
| Canal Vie | 1.79× | Movies & TV |
| Stone massage | 1.6× | Health |
| SkinCeuticals | 1.52× | Beauty & Wellness |
| Mont Tremblant Resort | 1.54× | |
| La Voix | 1.68× | Movies & TV |
| Trois fois par jour | 1.6× | Food & Beverages |
| Savoy | 1.61× | Travel & Leisure |
| Biotherm | 1.53× | Beauty & Wellness |
| Dog sled | 1.59× | Pets & Animals |
| Véronique Cloutier | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
| Need for Security | CONSERVATISM | 1.2 |
| Spirituality | BALANCE | 1.19 |
| Urban Lifestyle | OPEN | 1.16 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
See Spas audiences in other countries
More Beauty & Wellness audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
- Bars (6,886,550)
Frequently asked questions
How many fans does Spas have in Canada?
Spas has an estimated audience of 7,946,879 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Spas fans?
65.6% of Spas fans are female, 34.4% are male, with an average age of 42.3 years.
Which brands do Spas fans like most?
Spas fans show strongest brand affinity for Beauty salons (1.61×), Loto-Québec (1.56×), and Facial (1.69×) over the country average.
Where do Spas fans live in Canada?
Spas fans in Canada are most concentrated in Quebec (reach 5,960,159), Ontario (reach 5,505,276), and British Columbia (reach 1,397,551). These three regions account for the largest share of the active audience.
What other brands do Spas fans also like?
Beyond Spas itself, the audience over-indexes on Loto-Québec (1.56×), Facial (1.69×), Spa, Belgium (1.97×), and Hot tub (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.