Spas Audience in Brazil
Spas has an estimated audience of 14,986,162 people in Brazil. 77.5% are female, 22.5% are male, average age 41.0. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Barbie, Hair products, Cosmetics, Woman, Beauty salons.
The average Spas fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Barbie, Hair products, Cosmetics, with strongest over-indexing on Barbie (1.6× the country average). Demographically, the Spas audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Spas fans
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 41.0 |
| Estimated audience size | 14,986,162 |
Audience persona
The typical Spas fan in Brazil is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Barbie.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,292,872 | 1.61× |
| Rio de Janeiro | 1,922,949 | 1.37× |
| Minas Gerais | 1,467,472 | 0.95× |
| Santa Catarina | 945,038 | 1.38× |
| Rio Grande do Sul | 886,614 | 1× |
| Paraná | 869,352 | 0.95× |
| Bahia | 759,911 | 0.77× |
| Amazonas | 749,371 | 2.88× |
| Pernambuco | 636,040 | 0.93× |
| Ceará | 605,574 | 0.92× |
| Goiás | 486,418 | 0.85× |
| Pará | 366,249 | 0.75× |
| Federal District | 362,397 | 1.45× |
| Espírito Santo | 315,741 | 1.01× |
| Maranhão | 301,457 | 0.8× |
| Paraíba | 274,689 | 0.91× |
| Mato Grosso | 206,938 | 0.74× |
| Rio Grande do Norte | 202,983 | 0.81× |
| Alagoas | 197,127 | 0.9× |
| Mato Grosso do Sul | 180,270 | 0.82× |
| Piauí | 127,275 | 0.61× |
| Sergipe | 125,910 | 0.81× |
| Rondônia | 79,312 | 0.64× |
| Tocantins | 75,914 | 0.77× |
| Amapá | 46,395 | 0.87× |
| Roraima | 37,763 | 0.89× |
| Acre | 31,847 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.6× | Movies & TV |
| Hair products | 2.1× | Beauty & Wellness |
| Cosmetics | 1.69× | Beauty & Wellness |
| Woman | 1.87× | Kids & Family |
| Beauty salons | 1.94× | Beauty & Wellness |
| Shopping malls | 1.69× | Shopping |
| Fragrances | 1.72× | Beauty & Wellness |
| Handbags | 2.17× | Fashion & Accessoires |
| Boutiques | 2.02× | Fashion & Accessoires |
| Jewelry | 1.69× | Fashion & Accessoires |
| Furniture | 1.62× | Home & Garden |
| Personal care | 1.51× | Health |
| Motherhood | 1.53× | Kids & Family |
| Dresses | 1.89× | Fashion & Accessoires |
| Skin | 1.95× | Beauty & Wellness |
| Luxury goods | 1.55× | Fashion & Accessoires |
| Discount stores | 1.81× | Shopping |
| Natural skin care | 2.71× | Beauty & Wellness |
| Skin care | 2.1× | Beauty & Wellness |
| Infant | 1.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.01 |
| Mindfulness | BALANCE | 1.93 |
| Price Sensitivity | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.68 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
See Spas audiences in other countries
More Treatment audiences in Brazil
- Facial (6,157,934)
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- Microblading (3,647,172)
- Silicone (3,346,836)
- Facial care (2,465,420)
Frequently asked questions
How many fans does Spas have in Brazil?
Spas has an estimated audience of 14,986,162 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Spas fans?
77.5% of Spas fans are female, 22.5% are male, with an average age of 41.0 years.
Which brands do Spas fans like most?
Spas fans show strongest brand affinity for Barbie (1.6×), Hair products (2.1×), and Cosmetics (1.69×) over the country average.
Where do Spas fans live in Brazil?
Spas fans in Brazil are most concentrated in São Paulo (reach 6,292,872), Rio de Janeiro (reach 1,922,949), and Minas Gerais (reach 1,467,472). These three regions account for the largest share of the active audience.
What other brands do Spas fans also like?
Beyond Spas itself, the audience over-indexes on Hair products (2.1×), Cosmetics (1.69×), Woman (1.87×), and Beauty salons (1.94×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.