A data profile of the people who buy, follow and care about Spas in Brazil — modelled from more than twelve digital signal sources. Spas has an estimated audience of 14,986,162 people in Brazil.
The average Spas fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Hair products, Cosmetics, Woman, with strongest over-indexing on Hair products (2.1× the country average).
Demographically, the Spas audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Spas fan in Brazil is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair products.
The key figures that characterise the Spas profile in Brazil.
77.5% are female, 22.5% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 41.0 |
| Estimated audience size | 14,986,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Spas audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~700K | 2.83× | |
| 02 | São Paulo | ~6.5M | 1.61× | |
| 03 | Federal District | ~400K | 1.44× | |
| 04 | Rio de Janeiro | ~2M | 1.37× | |
| 05 | Santa Catarina | ~900K | 1.37× | |
| 06 | Espírito Santo | ~300K | 1.01× | |
| 07 | Rio Grande do Sul | ~900K | 1.00× | |
| 08 | Minas Gerais | ~1.5M | 0.95× | |
| 09 | Paraná | ~900K | 0.95× | |
| 10 | Pernambuco | ~600K | 0.93× | |
| 11 | Ceará | ~600K | 0.93× | |
| 12 | Roraima | ~40K | 0.93× | |
| 13 | Paraíba | ~300K | 0.92× | |
| 14 | Amapá | ~50K | 0.92× | |
| 15 | Alagoas | ~200K | 0.91× | |
| 16 | Goiás | ~500K | 0.86× | |
| 17 | Mato Grosso do Sul | ~200K | 0.84× | |
| 18 | Sergipe | ~100K | 0.84× | |
| 19 | Rio Grande do Norte | ~200K | 0.83× | |
| 20 | Maranhão | ~300K | 0.82× | |
| 21 | Tocantins | ~80K | 0.81× | |
| 22 | Bahia | ~800K | 0.78× | |
| 23 | Acre | ~40K | 0.77× | |
| 24 | Pará | ~400K | 0.76× | |
| 25 | Mato Grosso | ~200K | 0.76× | |
| 26 | Rondônia | ~90K | 0.72× | |
| 27 | Piauí | ~100K | 0.67× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.71× | ||
| 02 | Handbags | Fashion & Accessoires | 2.17× | ||
| 03 | Hair products | Beauty & Wellness | 2.10× | ||
| 04 | Skin care | Beauty & Wellness | 2.10× | ||
| 05 | Boutiques | Fashion & Accessoires | 2.02× | ||
| 06 | Skin | Beauty & Wellness | 1.95× | ||
| 07 | Beauty salons | Beauty & Wellness | 1.94× | ||
| 08 | Dresses | Fashion & Accessoires | 1.89× | ||
| 09 | Woman | Kids & Family | 1.87× | ||
| 10 | Discount stores | Shopping | 1.81× | ||
| 11 | Fragrances | Beauty & Wellness | 1.72× | ||
| 12 | Cosmetics | Beauty & Wellness | 1.69× | ||
| 13 | Shopping malls | Shopping | 1.69× | ||
| 14 | Jewelry | Fashion & Accessoires | 1.69× | ||
| 15 | Furniture | Home & Garden | 1.62× | ||
| 16 | Barbie | Movies & TV | 1.60× | ||
| 17 | Infant | Kids & Family | 1.60× | ||
| 18 | Luxury goods | Fashion & Accessoires | 1.55× | ||
| 19 | Motherhood | Kids & Family | 1.53× | ||
| 20 | Personal care | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.60× | |
| Creativity | OPEN | 1.57× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Spirituality | BALANCE | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
Spas has an estimated audience of 14,986,162 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
77.5% of Spas fans are female, 22.5% are male, with an average age of 41.0 years.
Spas fans show strongest brand affinity for Hair products (2.1×), Cosmetics (1.69×), and Woman (1.87×) over the country average.
Spas fans in Brazil are most concentrated in São Paulo (reach ~6.5M), Rio de Janeiro (reach ~2M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Cosmetics (1.69×), Woman (1.87×), Beauty salons (1.94×), and Barbie (1.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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