Infant Audience in Brazil
Infant has an estimated audience of 18,441,734 people in Brazil. 76.6% are female, 23.4% are male, average age 40.0. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, TikTok, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.65× the country average). Demographically, the Infant audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Need for Security.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 40.0 |
| Estimated audience size | 18,441,734 |
Audience persona
The typical Infant fan in Brazil is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.65× | Sports |
| Sport Club Corinthians Paulista | 1.84× | Sports |
| São Paulo FC | 1.75× | Sports |
| TikTok | 2.32× | Internet & Social Media |
| Cruzeiro Esporte Clube | 1.52× | Sports |
| Neymar | 1.86× | Sports |
| Nature | 1.81× | Home & Garden |
| Sport Club Internacional | 1.7× | Sports |
| Handbags | 2.56× | Fashion & Accessoires |
| Family | 1.66× | Kids & Family |
| Grêmio Foot-Ball Porto Alegrense | 1.76× | Sports |
| Fast food | 1.92× | Food & Beverages |
| Sephora | 2.58× | Shopping |
| AliExpress | 2.13× | Shopping |
| Samsung | 2.1× | Technology & Electronics |
| Preta Gil | 1.53× | Music & Radio |
| Home Appliances | 1.89× | Home & Garden |
| Spotify | 1.84× | Internet & Social Media |
| Radio | 2.16× | Technology & Electronics |
| Social media | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.83 |
| Need for Security | CONSERVATISM | 1.77 |
| Mindfulness | BALANCE | 1.61 |
| Spirituality | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.49 |
| Price Sensitivity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.