A data profile of the people who buy, follow and care about Infant in Brazil — modelled from more than twelve digital signal sources. Infant has an estimated audience of 18,441,734 people in Brazil.
Infant has an estimated audience of 18,441,734 people in Brazil. 76.6% are female, 23.4% are male, average age 40.0. Top brand affinities: Toys, Spotify, Wine, Samsung, X.
Top brand affinities include Toys, Spotify, Wine, with strongest over-indexing on Toys (1.77× the country average).
Demographically, the Infant audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Family Orientation.
The typical Infant fan in Brazil is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Toys.
The key figures that characterise the Infant profile in Brazil.
76.6% are female, 23.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 40.0 |
| Estimated audience size | 18,441,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Infant audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dafiti | Fashion & Accessoires | 1.82× | ||
| 02 | Toys | Games | 1.77× | ||
| 03 | Handbags | Fashion & Accessoires | 1.77× | ||
| 04 | MSN | News | 1.75× | ||
| 05 | Justin Bieber | Music & Radio | 1.70× | ||
| 06 | Samsung | Technology & Electronics | 1.69× | ||
| 07 | College | Business & Career | 1.69× | ||
| 08 | Waxing | Beauty & Wellness | 1.68× | ||
| 09 | C&A | Shopping | 1.67× | ||
| 10 | Lodging | Travel & Leisure | 1.63× | ||
| 11 | Weddings | Kids & Family | 1.61× | ||
| 12 | Spotify | Internet & Social Media | 1.60× | ||
| 13 | Wine | Food & Beverages | 1.60× | ||
| 14 | X | Internet & Social Media | 1.60× | ||
| 15 | Spas | Beauty & Wellness | 1.60× | ||
| 16 | Spanish language | Politics & Society | 1.59× | ||
| 17 | Coffeehouses | Food & Beverages | 1.56× | ||
| 18 | Reggae | Music & Radio | 1.52× | ||
| 19 | Tumblr | Internet & Social Media | 1.52× | ||
| 20 | Documentary movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.50× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Community Orientation | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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