A data profile of the people who buy, follow and care about Justin Bieber in Brazil — modelled from more than twelve digital signal sources. Justin Bieber has an estimated audience of 4,422,690 people in Brazil.
The average Justin Bieber fan in Brazil is 32.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Infant, Constitution of Brazil, Parent, with strongest over-indexing on Infant (1.7× the country average).
Demographically, the Justin Bieber audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Justin Bieber fan in Brazil is more female, around 32.0 years old, with strong Creativity tendencies and a notable affinity for Infant.
The key figures that characterise the Justin Bieber profile in Brazil.
69.3% are female, 30.7% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 32.0 |
| Estimated audience size | 4,422,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Justin Bieber audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.3% |
| Germany | 5.0% |
Where the Justin Bieber audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.26× | |
| 02 | Amapá | ~20K | 1.19× | |
| 03 | Rio de Janeiro | ~500K | 1.15× | |
| 04 | São Paulo | ~1.5M | 1.13× | |
| 05 | Federal District | ~80K | 1.10× | |
| 06 | Rio Grande do Sul | ~300K | 1.09× | |
| 07 | Pernambuco | ~200K | 1.09× | |
| 08 | Santa Catarina | ~200K | 1.07× | |
| 09 | Pará | ~200K | 1.06× | |
| 10 | Paraná | ~300K | 1.03× | |
| 11 | Rio Grande do Norte | ~70K | 1.01× | |
| 12 | Mato Grosso do Sul | ~60K | 1.00× | |
| 13 | Alagoas | ~60K | 1.00× | |
| 14 | Maranhão | ~100K | 0.99× | |
| 15 | Ceará | ~200K | 0.98× | |
| 16 | Minas Gerais | ~400K | 0.97× | |
| 17 | Paraíba | ~90K | 0.96× | |
| 18 | Roraima | ~10K | 0.96× | |
| 19 | Sergipe | ~40K | 0.95× | |
| 20 | Espírito Santo | ~90K | 0.94× | |
| 21 | Bahia | ~300K | 0.92× | |
| 22 | Goiás | ~200K | 0.91× | |
| 23 | Piauí | ~60K | 0.90× | |
| 24 | Rondônia | ~30K | 0.89× | |
| 25 | Acre | ~10K | 0.88× | |
| 26 | Mato Grosso | ~70K | 0.84× | |
| 27 | Tocantins | ~20K | 0.74× |
The strongest cross-interests of the Justin Bieber audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clube de Regatas Brasil | Sports | 2.41× | ||
| 02 | Lindås | Travel & Leisure | 2.00× | ||
| 03 | Offspring | Home & Garden | 1.99× | ||
| 04 | Criciúma Esporte Clube | Sports | 1.89× | ||
| 05 | Shampoo | Beauty & Wellness | 1.88× | ||
| 06 | Creator deity | Politics & Society | 1.86× | ||
| 07 | Pregnancy | Kids & Family | 1.81× | ||
| 08 | Galinha Pintadinha | Movies & TV | 1.78× | ||
| 09 | Childbirth | Kids & Family | 1.78× | ||
| 10 | Maranhão | Travel & Leisure | 1.76× | ||
| 11 | Ontology | Health | 1.72× | ||
| 12 | Infant | Kids & Family | 1.70× | ||
| 13 | Parent | Kids & Family | 1.65× | ||
| 14 | Crochet | Home & Garden | 1.64× | ||
| 15 | Andressa Urach | Fashion & Accessoires | 1.63× | ||
| 16 | Shopee | Shopping | 1.62× | ||
| 17 | Clube do Remo | Sports | 1.53× | ||
| 18 | Child development | Business & Career | 1.53× | ||
| 19 | Constitution of Brazil | Politics & Society | 1.52× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.22× | |
| Spirituality | BALANCE | 1.14× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.59× | |
| Risk Appetite | THRILL | 0.64× | |
| Travelling | THRILL | 0.67× |
Justin Bieber has an estimated audience of 4,422,690 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
69.3% of Justin Bieber fans are female, 30.7% are male, with an average age of 32.0 years.
Justin Bieber fans show strongest brand affinity for Infant (1.7×), Constitution of Brazil (1.52×), and Parent (1.65×) over the country average.
Justin Bieber fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Justin Bieber itself, the audience over-indexes on Constitution of Brazil (1.52×), Parent (1.65×), Crochet (1.64×), and Shopee (1.62×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Justin Bieber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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