A data profile of the people who buy, follow and care about Reggae in Brazil — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 7,305,315 people in Brazil.
The average Reggae fan in Brazil is 34.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Maranhão, Bahia.
Top brand affinities include Música sertaneja, Motherhood, Popular music, with strongest over-indexing on Música sertaneja (1.67× the country average).
Demographically, the Reggae audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Reggae fan in Brazil is balanced, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Música sertaneja.
The key figures that characterise the Reggae profile in Brazil.
52.3% are female, 47.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 34.4 |
| Estimated audience size | 7,305,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Reggae audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
Where the Reggae audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~900K | 5.02× | |
| 02 | Piauí | ~300K | 3.17× | |
| 03 | Alagoas | ~200K | 1.99× | |
| 04 | Bahia | ~700K | 1.45× | |
| 05 | Pará | ~300K | 1.34× | |
| 06 | Tocantins | ~50K | 1.14× | |
| 07 | Ceará | ~400K | 1.10× | |
| 08 | Sergipe | ~80K | 1.01× | |
| 09 | Amapá | ~20K | 0.95× | |
| 10 | Roraima | ~20K | 0.95× | |
| 11 | Pernambuco | ~300K | 0.84× | |
| 12 | Rio Grande do Norte | ~100K | 0.79× | |
| 13 | Paraíba | ~100K | 0.73× | |
| 14 | Federal District | ~80K | 0.65× | |
| 15 | Acre | ~20K | 0.63× | |
| 16 | Amazonas | ~70K | 0.59× | |
| 17 | Goiás | ~200K | 0.58× | |
| 18 | Santa Catarina | ~200K | 0.54× | |
| 19 | Espírito Santo | ~80K | 0.54× | |
| 20 | Mato Grosso | ~70K | 0.53× | |
| 21 | Rondônia | ~30K | 0.53× | |
| 22 | São Paulo | ~1M | 0.51× | |
| 23 | Mato Grosso do Sul | ~50K | 0.46× | |
| 24 | Rio Grande do Sul | ~200K | 0.44× | |
| 25 | Minas Gerais | ~300K | 0.42× | |
| 26 | Rio de Janeiro | ~300K | 0.40× | |
| 27 | Paraná | ~200K | 0.37× |
The strongest cross-interests of the Reggae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dancehalls | Music & Radio | 1.86× | ||
| 02 | Forró | Music & Radio | 1.83× | ||
| 03 | Funk | Music & Radio | 1.73× | ||
| 04 | Laughter | Movies & TV | 1.70× | ||
| 05 | Música sertaneja | Music & Radio | 1.67× | ||
| 06 | Samba | Music & Radio | 1.64× | ||
| 07 | Motherhood | Kids & Family | 1.61× | ||
| 08 | Broadcasting | Movies & TV | 1.58× | ||
| 09 | God | Politics & Society | 1.58× | ||
| 10 | Popular music | Music & Radio | 1.55× | ||
| 11 | Preta Gil | Music & Radio | 1.54× | ||
| 12 | Portuguese Empire | Politics & Society | 1.54× | ||
| 13 | Jesus | Politics & Society | 1.53× | ||
| 14 | Infant | Kids & Family | 1.52× | ||
| 15 | Constitution of Brazil | Politics & Society | 1.52× | ||
| 16 | Spotify | Internet & Social Media | 1.52× | ||
| 17 | Portugal | Travel & Leisure | 1.52× | ||
| 18 | Spiritism | Health | 1.52× | ||
| 19 | Hair products | Beauty & Wellness | 1.51× | ||
| 20 | Cristiano Ronaldo | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Spirituality | BALANCE | 1.40× | |
| Creativity | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.91× | |
| Indulgence | JOY | 0.97× | |
| Luxury Orientation | PREMIUM | 0.98× |
Reggae has an estimated audience of 7,305,315 people in Brazil, concentrated in São Paulo and Maranhão.
52.3% of Reggae fans are female, 47.7% are male, with an average age of 34.4 years.
Reggae fans show strongest brand affinity for Música sertaneja (1.67×), Motherhood (1.61×), and Popular music (1.55×) over the country average.
Reggae fans in Brazil are most concentrated in São Paulo (reach ~1M), Maranhão (reach ~900K), and Bahia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Reggae itself, the audience over-indexes on Motherhood (1.61×), Popular music (1.55×), Funk (1.73×), and Preta Gil (1.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.